CUSTOMIZED B2B MARKET STUDIES IN INDUSTRY AND TECHNOLOGY

As a market analysis agency located in Germany, MEYER INDUSTRY RESEARCH offers the preparation of individual market studies and market surveys in the industrial sector and in business-to-business (B2B) markets. Our strategically oriented market studies serve our clients as a reliable basis for decision-making, e.g. for a planned market entry in the German market, for the diversification of companies or in the run-up to mergers & acquisitions.

The focus of every market study is on the high quality and robustness of the results.

CURRENT MARKET STUDIES - PROJECT EXAMPLES

For our clients we develop customized market studies, which are individually tailored to the respective requirements. Click on the project examples of some industry analyses to get to know some exemplary market study projects of MEYER INDUSTRY RESEARCH.

A technology company commissioned us with an individual market study on advanced cargo tracking systems. These are sensor-based, cargo-related systems for monitoring transport conditions (e.g. temperature/humidity/light irradiation/vibration/shocks) as well as loading conditions (e.g. utilization of transport capacity) for road, rail and ship/air transport routes. They go beyond mere geo-tracking of cargo and enable the tracking of sensitive goods, e.g. in the automotive supply chain or in the transport of pharmaceuticals. The global market for cargo tracking systems comprises several million units per year. Until 2023, the market is expected to grow with more than 20% annually. For our client, we analyzed the market potential for advanced cargo tracking systems in the comprehensive market study, identified the leading technology providers in the market and worked out market entry options for our client.

An innovative start-up commissioned us with an individual market study in the field of message encryption technology. For the innovative new development in the field of encryption of electronic communication, we examined market potentials, attractive target groups, leading competitive solutions and legal framework conditions for the planned market launch. The encryption solution is used, among other things, in the exchange of sensitive information by companies in the automotive, aerospace and mechanical engineering industries. Based on the extensive market data, an investor was won for the market launch of the technology.

Augmented and virtual reality solutions are currently known primarily from consumer electronics, but are also becoming increasingly common in industry and business. Whether in support, customer service, training or machine commissioning - virtual collaboration solutions can make companies more efficient and customer-friendly. For the systematic market development of this innovative field, we examined the current market situation and provider landscape for virtual and augmented reality solutions in industry in a customized market analysis.

The market for electrified drive concepts continues to diversify, as numerous market studies show. Even manufacturers of niche vehicles or start-ups in the field of electromobility are increasingly being put in a position to implement electric drives economically due to the growing diversity of offerings. Electric drive axles are an essential component in many e-vehicles of the future, especially for vehicles with lower volumes. Numerous OEMs and suppliers are developing concepts in the field of e-axles, and market players such as Bosch and Continental expect a market worth billions in the foreseeable future. For our customer, a component supplier for the axle sector, we conducted individual market research to investigate the market situation, the activities of the leading manufacturers, and the competitive situation in the global market for e-axles.

Autonomous delivery robots (e-delivery vehicles) are electrically powered robots and small vehicles that deliver parcels or groceries to the customer's address fully automatically. A secured compartment containing the goods to be delivered can be unlocked with the help of a smartphone. The aim of using delivery robots is to automate the "last mile". Numerous market studies show: The market for delivery robots is currently in a pilot phase, with numerous providers experimenting with the electric delivery vehicles. For our client, a supplier in the field of sensor technology, we investigated the market for electric delivery robots in a customized market study. Due to the extensive use of sensor technology (ultrasound, IMU, Lidar) and cameras, the market for electric delivery robots offers attractive market potential. Our market study showed the client the market opportunities and analyzed different market entry options.

Machine data acquisition systems (MDC) provide those responsible in the production environment with critical information on machine downtimes, productivity, piece counts and other key factors at the production facilities. Our client has developed an innovative alternative to conventional machine data acquisition systems that can be retrofitted cost-effectively and works on the basis of the signal towers that are often already installed on the plants. For the further establishment of the system in the area of automotive supplier companies, we analyzed market potentials, risks and customer requirements in a comprehensive market study via a systematic expert survey of more than 50 production managers.

With around 75 thousand units produced worldwide, the market for fuel cells has been comparatively small to date, and applications are mainly in the stationary sector. Optimistic market studies expect a rapid ramp-up of the market for fuel cell vehicles. According to these studies, around 300,000 vehicles could be produced worldwide as early as 2025. By 2030, as many as 2 million fuel cell vehicles could be built annually. In this scenario, the development of manufacturing capacities in the fuel cell sector could become an attractive growth market for specialized special machinery manufacturers: The high number of cells per fuel cell stack lead to high assembly costs. Processes must be automated and industrialized as quantities increase. Against this background, a medium-sized automation specialist commissioned us to conduct a structured market study to evaluate opportunities and risks in the market for fuel cell manufacturing equipment worldwide.

A rapidly growing area in the diabetes treatment market is glucose sensors for continuous glucose monitoring (CGM), which are typically worn for 8-14 days. The sensors are usually attached subcutaneously by means of patches, less frequently implantable sensors are also used. The current market volume is estimated in various market studies to be more than 100-150 million sensors p.a. worldwide. In the largest diabetes market worldwide, the U.S., sales of CGM systems have grown by 60% in 2019. Manufacturers are planning significant production expansions in the coming years. For our client, a developer of complex sensor systems, we analyzed the market for glucose sensors and continuous glucose monitoring in a customized market study to evaluate a market entry strategy.

The market for innovative drug delivery systems is one of the fastest growing segments in the medical technology market. For a supplier of components for these drug delivery systems, we analyzed the market situation and customer landscape in several European countries, including Germany, Ireland, UK, Switzerland, France and Italy, in a customized market study. The client used the results of the market study to develop the local markets in a structured manner.

For a leading testing and certification service provider, we conducted a customer-specific market study of the German market for statutory inspections (safety inspection, metrological inspection) in hospitals and medical practices. The further consolidation of the clinic and practice landscape, the implementation of the new MPBetrV as well as further increasing investments in medical technology in clinics and practices ensure a dynamic market development. On the basis of the customized market study, the client was able to focus its strategy in the market segment specifically on high-growth areas.

Market studies by industry associations and international market research institutes show: Europe is the most active region worldwide in the home storage sector, with Germany clearly leading the development within Europe. Annual installation rates for home storage are expected to continue to grow strongly in Europe, from about 0.3 GW in 2019 to about 0.55 GW in 2024. The entry of Siemens into the storage market and the acquisition of Sonnen by Shell are seen as indications of the transition to a mass market. For our client, we analyzed technology options for the integration of home storage into smart home energy management systems (HEMS) in a customer-specific market study and evaluated market entry options in Europe.

The focus industries of our market studies:

We analyze the opportunities in tomorrow's markets for you: autonomous, connected vehicles, intelligent production plants, renewable energy technology, smart homes or connected medical devices are just some of the topics that offer great potential for innovative companies. Our industry focus areas at a glance:

REASONS FOR AN INDIVIDUAL MARKET STUDY

Experience shows that standardized market studies, which are available for purchase from numerous suppliers, often fail to meet the information needs of decision-makers in the industry.

For example, usable market data is often not available for innovative and new products and markets, for technology-oriented industries and also for niches in the market. Often, the data quality of the available market studies available for purchase is also not so pronounced that they can be the basis for important entrepreneurial decisions.

Frequently asked questions about our market studies

Here we answer some common questions asked by our customers about conducting an individual market study:

A market study examines a defined target market in a structured and neutral manner using defined evaluation criteria. The market study serves as a reliable assessment of strengths, weaknesses as well as opportunities and threats of a company in the market. (SWOT analysis). Market studies are carried out, for example, when developing a market entry strategy, a market potential analysis or when founding a new company (business plan for start-ups). Important for the successful execution of the market study is the clear delimitation of the market(market segmentation). A distinction is made between business-to-business B2B market studies (business-to-business) and B2C market studies (business-to-consumer). A market study is only as good as the data on which it is based. For this reason, both secondary sources (e.g. statistics, publications by companies in the market, specialist articles) and primary market research methods (e.g. interviews, surveys, panels) are used to prepare reliable market studies.

Market studies provide a fact-based foundation for important entrepreneurial decisions that are far-reaching for the company and have significant financial implications. These include, for example, the introduction of a new product, the development of a new customer group, the strategic realignment of a division, restructuring or even the purchase of a company (M&A). Also in the case of young companies and start-ups, capital providers and funding institutions often demand the preparation of a market study in order to obtain an overview of the market as well as the opportunities and risks.

The most important topics of a market study are (1) market size - and market potential, (2) market growth, (3) competitive situation and strategic analysis of the main competitors, (4) customer structure and customer requirements, and (5) trends and developments in the market. Nevertheless, no market study at MEYER INDUSTRY RESEARCH is like the other: As each market study is individually adapted to the customer requirements, focal points can be set to adapt the market study to the respective project requirements.

Especially in technical markets and market niches, there is often no ready-made market data that can be accessed directly. In such cases, the preparation of an individual market analysis can help to obtain reliable information on the market, competition, customer requirements and trends. An individual market study is therefore tailored to the specific requirements of the client from the very beginning.

To obtain the information, we use, for example, specialized international company databases, trade press databases, data providers of industry-related statistics and international annual report databases . We also frequently conduct expert interviews by telephone with market experts and decision-makers in the industry to obtain a reliable and up-to-date picture of the market.

Provided that sufficient time capacity and qualified personnel resources are available internally, conducting a market study internally is an option. However, the time required for the conscientious execution of a market study is often underestimated. In addition, specialized agencies such as MEYER INDUSTRY RESEARCH have access to important data sources, which often require paid access. External execution also ensures the neutrality of the market study, which is not always completely given in the case of internal preparation.

Market studies and market research in industry and B2B require a methodology adapted to the specific circumstances. Specific source knowledge in the industry is critical for success, and access to market experts is also important for a precise understanding of the market and its potential. Therefore, when conducting a market study in the industrial sector, it is advisable to work with a specialized consulting firm that has extensive experience and expertise in B2B market studies and industrial market research.

Do you have further questions about an individual market analysis or do you need information about your target market? We would be happy to be your contact partner : Contact

SUCCESS FACTORS IN THE PREPARATION OF A MARKET STUDY

In more than 300 successfully completed projects, we have learned what is important in the preparation of good market studies. When you work with us, you benefit from this experience and receive an analysis that provides reliable answers to your business questions:

Precise coordination and close cooperation

In the form of personal appointments or telephone consultations, we are in close contact with you and your employees to create a precise framework for the market study. Using tried-and-tested checklists and topic grids, we clearly define the focal points of the analysis together at the start of the project. We are also happy to process clearly outlined, short-term inquiries via our special contact form. Market research offer. In the course of the project, we regularly exchange work statuses. We integrate existing information in your company into the analysis.

Systematic data collection

Our access to important research tools worldwide and our extensive research routine enable us to quickly collect resilient data for the market study. To do this, we use our proven keyword-based approach in various search engines, access our international databases for trade and daily press, analyze existing market studies via our market study databases, generate information on market participants via our global company databases, analyze competitors' publications, research social networks and collect data from numerous other sources.

Access to market experts

Through interviews with market experts and market participants, we deepen and verify the secondary data and provide you with important detailed insights into the market. To this end, we have a robust network of expert contacts in the industry. It is always important to us to maintain open and honest contact with the interviewees: We always openly state the client and the background of the market study, because only then can credible and comprehensible assessments and statements be expected from the market experts.

Intelligent summarization and analysis

"From data to insights" is the supreme discipline of any good market study. Only when the market data, statistics, key figures and detailed information obtained from the various sources are brought together, compared with each other and combined to form a coherent overall picture, can the full potential of good market studies be tapped. Together with you, we derive options for action, strategic paths and implications for your company, thus creating the basis for successful entrepreneurial decisions.

Factsheet systematic market study

EXPERIENCE AND ROUTINE IN MARKET STUDIES FOR THE INDUSTRY

We develop customized market studies for clients from the automotive industry, mechanical engineering, electronics industry, power engineering and other technology-related sectors.

Our customers include numerous medium-sized and larger producers, suppliers and service companies who want to tap into new sales markets, diversify into a new line of business, keep an eye on their competitors or profit from opportunities in high-growth future markets.

We are also committed to working for M&A consultants, investors and investment companies and various trade fair companies in the preparation of an individual market study, specific Company research or in the short-term procurement of critical Market data.

PROFESSIONAL MARKET STUDIES OF UNCOMPROMISING QUALITY - EXTENSIVE REFERENCES

Managing directors, sales managers, strategy and business development managers at more than 100 client companies trust our meticulous market studies for one central reason: the uncompromising quality and resilience of the results of our market studies. Our demanding customers also appreciate the personal and open cooperation with our team and express this in numerous references - please get an impression yourself.

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INDIVIDUAL CONSULTING FOR YOUR MARKET ANALYSIS

Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

 We would be happy to advise you intensively and without obligation in the run-up to a possible cooperation on a market study, if desired also at a personal appointment at your site. We look forward to your inquiry!

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