B2B MARKET RESEARCH IN GERMANY: A DISCIPLINE WITH SPECIAL FEATURES

Market research projects in the German business-to-business (B2B) sector differ considerably from comparable tasks in end-customer markets (business-to-consumer or B2C). For example, industrial market research in Germany often requires a different methodological approach than analyses in consumer markets. Other data sources have to be evaluated, and the scope of available secondary information is limited, especially in very technical or innovative industries. Against this background, expert interviews with market participants and customers, for example, play an essential role in assessing market opportunities and risks in industrial market research.

The market research company MEYER INDUSTRY RESEARCH, based in Munich, is a specialist for B2B market research and B2B market analysis. Since the company was founded in 2007, our team has specialized in analyzing market developments in automotive, mechanical engineering, electronics, medical technology and energy technology. Since then, we have been able to realize more than 300 successful projects in the industry for our clients.

CURRENT PROJECT EXAMPLES OF OUR B2B MARKET RESEARCH

For industrial companies we develop customized market studies, which are individually tailored to the respective requirements. Click on the project examples to get to know some exemplary projects of MEYER INDUSTRY RESEARCH in the field of industry.

The development of the charging infrastructure represents one of the greatest challenges in the implementation of electromobility. The market for charging technology includes suppliers of wallboxes, charging cables, and AC and DC charging stations. In addition, innovative technologies such as inductive charging systems or bidirectional charging are developing. For our client, a leading manufacturer of charging cables for e-mobility, we investigated the market for charging cables in Germany, Europe and worldwide as well as the leading providers of charging systems in the market. Our client used our B2B market research on e-mobility cables and charging systems for the strategic further development of the business unit.

What market opportunities does the future of autonomous, connected vehicles offer for automotive suppliers outside the electronics and software sector? How will self-driving vehicles affect the overall market and the demand for certain vehicle components? How are service concepts and spare parts needs changing as part of a "shared mobility" future? A leading international automotive supplier in the field of chassis components commissioned us to analyze these strategic questions as part of a customer-specific B2B market research project.

Autonomous mobile robots (AMRs) automatically transport goods and production materials to warehouses and production halls. Thanks to sensor technology, they can navigate safely even in dynamic environments, avoid obstacles and independently navigate to different destinations. The market for AMRs is a clear growth market: By 2025, the market is expected to increase by 40% annually in terms of units and then amount to approx. 572 thousand units p.a. worldwide. For our client, a major supplier in the sensor technology sector, we analyzed growth potentials in the AMR market in a customized B2B market research and examined the leading technology companies in the industry.

For an innovative new development of a mechanical engineering company in the field of waterjet cutting, we conducted B2B market research to investigate, among other things, market potential, the competitive situation and customer requirements in Europe. Through more than 30 in-depth interviews with numerous potential users in the contract manufacturing and supplier industry, the B2B market research provided a clear picture of the market and its potential. Our analysis results became a reliable basis for the further market development strategy of our client.

In a customer-specific market entry analysis, we analyzed the market for powertrain test benches, engine test benches and chassis test benches for our client, a medium-sized manufacturer of high-performance electric motors. Of particular relevance in the analysis was the currently fast-growing market for electric motor test benches, which have to be designed for particularly high speeds and are currently in very high demand in the market. For our client, we prepared structured B2B market research on market sizes, growth forecasts, the most important test bench manufacturers in Europe and the competitive situation. Extensive interviews with decision makers at the leading test bench builders enabled our client to gain a deep understanding of the industry requirements. Our analysis results became the basis for our client's strategic orientation in the attractive market segment.

Single-use inhalers are becoming increasingly important in the global market as an innovative form of administering active medical ingredients. Worldwide, nearly 1 billion inhalers are produced annually. For our client, a supplier of special inhaler components, we developed a systematic international research on market potentials and leading manufacturers of inhalers in Europe.

The increasing possibilities of improved analysis and testing procedures in the laboratory and new rapid tests for use in the doctor's office or directly by the patient are creating a growing demand in the market for point of care (POC) test systems. To take advantage of the opportunities in this innovative market segment, a supplier company planning to enter the market commissioned us to conduct B2B market research in this segment across Europe. By evaluating extensive secondary sources, we developed an up-to-date overview of the current situation in the market for POC tests, the most important competitors in the industry, and the 50 most important target customers in the pharmaceutical industry.

Traditional energy suppliers are currently investing heavily in the expansion of innovative energy services. Examples of new business areas include distributed generation solutions, energy storage systems, solutions for electromobility, and smart home offerings. Large energy groups such as E.ON plan to generate EUR 1 billion a year with these new solutions. Precise market knowledge and an exact overview of the competitive landscape are essential for the development of these new business areas. For our client, we analyzed the market for energy services in Germany in a customer-specific trend analysis.

Focus sectors of our industrial market research:

We analyze the opportunities in tomorrow's markets for you: autonomous, connected vehicles, intelligent production plants, renewable energy technology, smart homes or connected medical devices are just some of the market developments that offer great potential for innovative industrial companies. Our market segments at a glance:

INDIVIDUAL IMPLEMENTATION FOR YOUR MARKET SEGMENTS

Industrial market research by MEYER INDUSTRY RESEARCH is as individual as the respective situation of the client. For example, we carry out market research for industrial companies that are Market entry are planning to launch a new product. Frequently, our clients also use the results of our industrial market research for the strategic orientation of a business unit or for competitor analysis.

To support sales, we regularly conduct B2B customer analyses and B2B target group analyses and interview decision-makers at important target customers about their requirements and challenges. In addition, we support investors, investment companies and M&A consultancies in the Commercial Due Diligence in the context of company acquisitions and takeovers.

Frequently asked questions about our B2B market research

Here we answer some common questions asked by our clients about conducting B2B market research:

B2B market research stands for market research in the business-to-business sector. This refers to market research in industries that supply their products and services exclusively to corporate customers and institutional buyers. Important B2B industries are, for example, automotive suppliers, mechanical engineering companies, suppliers in the field of electrical engineering or companies in the field of energy technology. IT and software companies also frequently supply industrial customers and therefore usually fall into the B2B sector. B2B sectors supply corporate customers in the industrial value chain. B2B market research is thus distinct from B2C market research (business-to-consumer).

Markets in the B2B sector are often technical in nature, B2B market researchers therefore require technical background knowledge and an understanding of the market. Many B2B market analyses also deal with specific niche markets for which less data is available compared to consumer goods markets. Therefore, B2B market research requires source knowledge and access to industry-relevant specialized sources. Due to the highly international nature of B2B markets, market researchers should also be able to obtain market and company information across countries.

The most important questions of B2B market research are (1) market size - and potential, (2) future market growth, (3) competitive situation and strategic analysis of the main competitors, (4) customer structure and customer requirements, and (5) trends and developments in the industry. Nevertheless, no two B2B market research projects at MEYER INDUSTRY RESEARCH are the same: As each B2B market analysis is individually adapted to the customer requirements, focal points can be set in order to adapt the market study to the respective information needs.

For the procurement of B2B market information we use, for example, specialized international company databases, industrial trade press databases and international annual report databases. Particularly important: Our experience from more than 300 completed B2B market research projects enables us to confidently assess the resilience of relevant industry sources. We also frequently conduct expert interviews by telephone with market experts and decision-makers in the industry under investigation to obtain a neutral and up-to-date picture of the market.

Especially in technically characterized niche markets and innovative areas, expert interviews are essential to obtain a solid assessment of market opportunities and risks. Therefore, MEYER INDUSTRY RESEARCH complements structured secondary research in most cases with systematic expert interviews. In doing so, we identify suitable interlocutors in the value chain, e.g. at potential customers, market partners, suppliers, institutes, research facilities or authorities. Our network of several hundred completed B2B market research projects helps us to quickly reach the right interlocutor. By conducting the interviews in an open manner, we ensure that the interview partners are willing to cooperate. Each interview yields valuable information that enables a better assessment of opportunities, risks and development potential in the target market.

B2B market research requires a methodology adapted to the specific circumstances. Specific source knowledge in the industry is critical to success; the market research agency should have appropriate industry references in your industry. Access to market experts is also important for a precise understanding of the market and its potential. Therefore, when conducting industrial market research, it is recommended to work with a specialized consulting firm that brings extensive experience and expertise in the relevant market segment.

Do you have further questions about your B2B market research? We are at your disposal as your contact : Contact

FOCUS: INDUSTRIAL MARKET RESEARCH FOR 5 CORE INDUSTRIES

MEYER INDUSTRY RESEARCH specializes in B2B market analysis and industrial market research in technical industries. With our clear focus, we support clients from the automotive (OEM and supplier), electronics, mechanical engineering, energy and medical technology industries with individual B2B market research. You can find numerous project examples of already realized B2B market analyses in the section Focus industries.

For these focus industries, we have developed a structured approach to B2B market research since the company was founded in 2007, which enables a holistic and robust evaluation of markets and companies:

Kick-Off

Comprehensive coordination at the start of the project with the client in personal meetings or telephone consultations - Based on numerous checklists and extensive experience gained from more than 300 completed projects, we create the prerequisites for a successful start to B2B market research.

Structured secondary research

We have access to all essential sources of industrial market research such as international company databases, specialized press databases, patent databases or market study portals. Due to our many years of experience in B2B market analysis, we can solidly assess the resilience and credibility of individual sources.

Expert interviews

Through open interviews with market participants, decision-makers at customers and other market experts, we collect information that is not available through secondary sources in B2B market research. Especially in innovative and complex markets, these interviews make it possible to realistically assess opportunities as well as risks in new markets for a B2B market analysis.

Analysis and implications

We compile the information from secondary research and expert interviews and analyze the implications for our client. We discuss the results with you in personal meetings or telephone conferences and derive recommendations for action and strategic development paths for successful market cultivation.

EXTENSIVE EXPERIENCE IN B2B MARKET RESEARCH

MEYER INDUSTRY RESEARCH offers individual analyses for automotive, mechanical and plant engineering, electronics, energy and other technology-driven industries.

Our customers are medium-sized and larger manufacturers, suppliers and service providers who are planning systematic growth in new market segments, who want to reduce their company's dependence on a few strong customers in a particular industry, or who want to benefit from opportunities in future markets.

We also routinely support demanding M&A boutiques, investors and internationally active trade fair companies with complex market research.

PROFESSIONAL B2B MARKET RESEARCH OF UNCOMPROMISING QUALITY - EXTENSIVE REFERENCES

Managing directors, sales managers, strategy and business development managers at more than 100 client companies trust our meticulous B2B market research for one central reason: the uncompromising quality and resilience of the results of our market analyses. Our demanding clients also appreciate the personal and open cooperation with our team and express this in numerous references - please get an impression yourself.

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INDIVIDUAL CONSULTING FOR YOUR MARKET ANALYSIS

Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

 We would be happy to advise you intensively and without obligation in the run-up to a possible cooperation on a market study, if desired also at a personal appointment at your site. We look forward to your inquiry!

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