Business analysis services for B2B & industry

Individual company analysis: Reliable company information to the point

An individual company analysis from MEYER INDUSTRY RESEARCH provides reliable data and facts about your target company. Key figures, corporate strategy, competitive advantages, information on executives, or the latest news and trends – we bring you up to date through our international research sources.

Our company analyses provide reliable data in the context of M&A situations (see also: Commercial Due Diligence), in the analysis of competitors or in a better understanding of important key accounts. 

As specialists in industrial business analysis, we have gained particular experience and extensive access to sources in the automotive, mechanical engineering, electronics, energy and other industrial and technology .

Current company analysis – project examples

Our experienced team develops customized business analyses tailored to your specific information needs. Our precise analyses reveal a company's strengths and weaknesses, opportunities and threats, and strategic competitive advantages. Click on the project examples to learn about some exemplary business analysis projects from MEYER INDUSTRY RESEARCH.

For our client, a medium-sized manufacturer of electronic control systems, we conducted a business analysis of a key customer. The study covered the areas of long-term corporate strategy, key performance indicators, strategic programs (e.g., cost reduction within the organization, process digitalization initiatives), a strengths and weaknesses analysis compared to the competition, and key personnel decisions within the company. Based on the results, our client was able to develop a better understanding of future customer requirements and specifically align its sales work and activities with the future business situation of this key customer. This ensured the company's long-term success.

An international supplier in the automotive market commissioned us to conduct a company analysis of a major competitor. The goal of the company analysis was to compare the strategy, corporate mission statement, and strengths and weaknesses of the main competitor with its own company situation. Based on this analysis, our client optimized its corporate mission statement and developed activities aimed at improving its product positioning and exploiting sales opportunities.

Our client, an internationally operating automotive supplier of interior components, was planning to acquire a specialist in interior decorative parts. We supported them in systematically identifying suitable companies, examining the structures and key manufacturing processes of potential targets, and analyzing key barriers to the potential acquisition, such as the ownership structure. Finally, we developed recommendations regarding particularly attractive companies for the planned acquisition.

For the developer of an innovative air purification technology, we developed a strategy for potential retail and distribution partners. In this context, we examined the strengths and weaknesses of the competition's sales structures. In a further step, we identified suitable partner companies that could ensure competent, nationwide distribution.

A leading OEM commissioned us to identify and analyze potential new suppliers in the field of vehicle decorative elements. In addition to analyzing products and customer relationships, the study focused on understanding international production resources and assessing their capabilities in developing innovative solutions.

Our client, an international technology group, was looking for suitable cooperation partners in selected European countries for its targeted development of the European market. In selecting the partner companies, the individual company analysis focused not only on hard facts but also on long-term corporate goals, human resources management, and marketing competencies.

Corporate strategy, SWOT analysis, key performance indicators: Important information for corporate analysis

MEYER INDUSTRY RESEARCH, as a provider of customized market analyses, supports its clients in obtaining critical business information. Precise knowledge of sources, many years of experience with research techniques and methods, and strong analytical skills are key factors for the success of every business analysis.

  • Key figures: Revenue, revenue growth, profitability (EBIT), number of employees, per capita productivity and other basic key figures provide the "numerical framework" for understanding the analyzed company.

  • Products and services:  What products and services does the company offer the market? What innovations have been launched in recent years? Which business areas are being particularly promoted?

  • Corporate strategies: What strategic goals does the company pursue, and what corporate philosophy underlies the strategy? Is there a clear objective for market development?

  • Market segments and customers: In which markets does the company operate and which key target groups are served? Plans, methods, components and individual steps of marketing activities and customer acquisition.

  • R&D/Development: What research and development topics is the company pursuing? How high are the expenditures for research and development?

  • Production Footprint: Where does the company produce what? What location strategy is being pursued (best cost, local for local, etc.)? Determine the current status as a basis for your own location decisions.

  • Organization/Resources: How is the organization structured? Which departments have which resources?

  • SWOT: What strengths and weaknesses can be identified in the company? What opportunities and threats exist? Creation of a SWOT matrix to determine competitiveness.

Concept, analysis, implications: Our systematic approach

In more than 300 projects, we have learned what is important when acquiring company information, what opportunities and limitations exist, and what steps, methods, and tools are necessary for an efficient and targeted approach:

Close coordination with the client

Through on-site meetings or phone calls, we maintain close communication with you to establish a precise framework for the analysis. Our experience helps us realistically assess data availability and feasibility even at this early stage, and to use resources efficiently. Binding schedules and clearly defined deliverables are a given for us.

Extensive research access

We have access to key research tools that enable us to efficiently and reliably obtain company information worldwide. Furthermore, for your company analysis, we draw on international databases for trade and daily newspapers, as well as our global market research and company databases, and collect data from numerous other sources.

Systematic approach

Our systematic research approach, developed specifically for the B2B environment, ensures efficient and robust analysis of complex topics. The research strategy (definition and objectives, approach, methods, data sources, and tools used) represents the "common thread" of the analysis and is developed by our project manager at the start of the project. This elaborate approach ensures the high quality and robustness of our company research.

Individual preparation of content

We prepare the analysis results according to your requirements in a clear and visually appealing format. Depending on the intended use, we provide data in tabular form, as short company profiles, or detailed company dossiers in English or German. Sources and background information are clearly explained to create a reliable basis.

Close coordination with the client

Through on-site meetings or phone calls, we maintain close communication with you to establish a precise framework for the analysis. Our experience helps us realistically assess data availability and feasibility even at this early stage, and to use resources efficiently. Binding schedules and clearly defined deliverables are a given for us.

Extensive research access

We have access to key research tools that enable us to efficiently and reliably obtain company information worldwide. Furthermore, for your company analysis, we draw on international databases for trade and daily newspapers, as well as our global market research and company databases, and collect data from numerous other sources.

Systematic approach

Our systematic research approach, developed specifically for the B2B environment, ensures efficient and robust analysis of complex topics. The research strategy (definition and objectives, approach, methods, data sources, and tools used) represents the "common thread" of the analysis and is developed by our project manager at the start of the project. This elaborate approach ensures the high quality and robustness of our company research.

Individual preparation of content

We prepare the analysis results according to your requirements in a clear and visually appealing format. Depending on the intended use, we provide data in tabular form, as short company profiles, or detailed company dossiers in English or German. Sources and background information are clearly explained to create a reliable basis.

Questions and answers on company analysis

Here we answer some frequently asked questions from our clients about conducting a business analysis:

A company analysis/company research involves the structured acquisition of strategically relevant information  about one or more companies (for example, customers, competitors, M&A targets, or suppliers). This information can relate to key performance indicators (revenue, number of employees), products/services, distribution channels used, human resources practices, production sites, and the strengths and weaknesses of the company under investigation, and is defined individually for each project. Based on the information gathered during a company analysis, a competitive analysis, benchmarking against one's own company, or a decision regarding cooperation/investment with the company under investigation can be carried out.

A sound company analysis utilizes a wide range of sourcesto provide a neutral and comprehensive overview of the company being analyzed. In this context, it is particularly important not to rely solely on the company's own publications, as these naturally tend unbalanced and exclusively positive statements . Therefore, the use of neutral, external information sources , such as specialized company databases, trade journals, and analyst reports, plays a crucial role in the reliable evaluation of companies.

In principle, the information gathered during a company analysis depends on the recipient's information needs. A comprehensive company analysis includes, for example, the following areas: company structure and organization, key performance indicators, strategies, product and service portfolio, research and development activities, current trends and developments, and the company's strengths and weaknesses (SWOT analysis). A company analysis does not necessarily have to include all of these elements in every situation; depending on the objective, it can also cover only specific parts, such as an examination of management, personnel, HR practices and their development, an outline of the company's mission statement and values, or a strengths, weaknesses, opportunities, and threats analysis.

A systematic evaluation of all relevant secondary sources can provide a fairly comprehensive understanding of many companies. In larger projects (e.g., for M&A transactions), interviews with users, partners, and market experts can provide further in-depth information about the company. At the same time, there is information so confidential that it cannot be obtained under normal circumstances, even within the framework of a structured company analysis. Naturally, the possibilities for data collection are limited, especially for small companies or companies from countries with less extensive disclosure requirements. We would be happy to advise you on the opportunities and limitations of this approach for your project, based on our experience.

If you have any further questions on this topic, we'd be happy to assist you.

Extensive company analysis – experience in the industry

MEYER INDUSTRY RESEARCH offers individual company analyses for automotive, mechanical and plant engineering, electronics, energy and other technology-driven industries.

Our customers are medium-sized and larger manufacturers, suppliers and service providerswho are planning growth in future markets or want to reduce their company's dependence on individual customers.

We also routinely support demanding M&A boutiques, investors and internationally active trade fair companies with our research know-how.

Professional business analysis of uncompromising quality – extensive references

Managing directors, sales managers, and strategy and business development managers at over 100 client companies rely on our meticulous business research for one key reason: the uncompromising quality and reliability of the results of our market and competitive analysis. Our discerning clients also value the personal and open collaboration with our team, as evidenced by numerous testimonials – please see for yourself.

Individual consultation for your company analysis

At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!

Get advice now!