Market research & market analysis Electronics

Market research & strategic market analysis in the electronics industry

MEYER INDUSTRY RESEARCH, a market research company, offers customized market analyses and research in the electronics industry. Our clients are manufacturers, suppliers, and service providers in the international electronics market.

A market analysis of electronics by MEYER INDUSTRY RESEARCH assesses, for example, market volume, development potential, competitive structure, potential customers , as well as new trends and future tendencies in the market.

Examples of market research projects in the field of electronics

Since 2007, our company has been conducting market and competitive analysis projects for numerous clients in the electronics sector and the EMS (Electronics Manufacturing Services) industry. Below you will find numerous project examples from the markets and topics we have analyzed:

The market for industrial image processing is currently experiencing dynamic growth, and Germany is among the leading nations in the development and application of image processing technologies in industry. Whether in mechanical and plant engineering, medical technology, security technology, or the transportation sector – industrial image processing systems make processes more efficient and safer. As part of a corporate transaction, we analyzed the European market for industrial image processing systems for a family office. Based on our analysis, the family office prevailed in the bidding process and was awarded the contract to acquire the attractive medium-sized company.

In the market for specialized locks, the high reliability and security of the products play a central role. At the same time, there is a continuing trend toward digital solutions. Traditional manufacturers of mechanical locks face the challenge of meeting these new customer demands, networking their products, and offering digital solutions, including the necessary hardware and software. As part of an M&A project, we analyzed the market for specialized locks and electronic locking technology in Germany and Europe for our client. Based on the market analysis, our client decided to acquire the company under investigation and is currently systematically expanding the locking technology manufacturer's market position through targeted investments and a new strategic direction.

The market for electronic security technology is a long-term, stable growth market. Since 2015, the market in Germany has grown at an average rate of 5.8% (CAGR). Commercial security technology accounts for the lion's share of revenue, at 90-95%. In addition to traditional manufacturers of security solutions (burglar alarms, fire alarms, access control systems), new players from the building automation, smart home, and communication technology sectors are increasingly entering the market. For our client, a nationwide installer of security systems, we analyzed market potential and competitive positioning to inform the company's future strategic direction within the security technology market.

Broadband expansion in Germany is progressing steadily, although progress varies considerably from region to region. Forecasts predict annual growth of between 20 and 35% by 2025, based on homes passed. Backbone network expansion is already significantly more advanced than local area network (LAN) expansion, as substantial investments in network development are expected in both areas in the coming years. For our client, a broadband technology provider, we analyzed the market status and future development prospects.

The nationwide rollout of high-speed internet across Germany is driving a rapid demand for infrastructure components for broadband expansion. Our client, a leading manufacturer of cable ducts for fiber optic networks, commissioned us to conduct a systematic analysis of the market and competitive landscape in Germany. Through approximately 100 structured interviews with decision-makers at municipal utilities, fiber optic network operators, telecommunications companies, and specialized civil engineering firms, we developed a reliable overview of market size, our client's market position, and growth potential for our customer.

For a planned new product development, we analyzed the global market potential for OLED lighting for a manufacturer of electronic control systems. Based on the results, the client was able to make an informed decision regarding market entry.

Augmented and virtual reality solutions are currently best known from consumer electronics, but are also gaining increasing traction in industry and businesses. Whether in support, customer service, training, or machine commissioning – virtual collaboration solutions can make companies more efficient and customer-friendly. To systematically develop this innovative field, we conducted a study on behalf of a market participant to examine the current market situation and the landscape of providers for virtual and augmented reality solutions in industry.

Governments worldwide are increasing their investments to enhance internal security. Manufacturers of surveillance and detection technology are benefiting from this trend and expanding their product portfolios. In addition to established X-ray technology, complementary technologies such as gamma spectroscopy, infrared spectroscopy, and ion mobility spectrometry (IMS) are increasingly being used. We conducted a market analysis and research on the leading providers of X-ray-based security systems for a supplier of shielding technology for security systems. Based on this market analysis, the client is systematically developing this high-growth market.

We analyzed market entry potential in the automotive lighting market for a supplier. The analysis examined the individual interior and exterior market segments and key technological developments expected in the coming years. For the planned market entry, we identified potential target customers and gathered information on their core requirements. We also analyzed the competitive landscape and the strategies of key market players. Based on the analysis results, our client was able to develop a detailed market entry strategy.

For a manufacturer of control systems, we analyzed market entry options in the growing market for electronic access control systems. Through interviews with potential target customers, we systematically analyzed and evaluated their potential and their needs.

For suppliers in the electronics value chain, we analyzed market potential in the global market for service robots. The results of this analysis formed the basis for the targeted expansion of activities in attractive market segments.

For a manufacturer in the security and surveillance systems market, we analyzed market potential and attractive target segments in a growing market environment. The analysis results formed the basis for the targeted expansion of product and sales development.

For a manufacturer of automotive infotainment solutions in the OEM sector, we examined market potential, competitive structure, and key trends and development factors in the global market. Our market analysis served the client as an important basis for systematic market development and the expansion of their own market position.

The market for POS (Point of Sale) systems in the retail sector is characterized by internationally available standard systems that are continuously developed by established manufacturers. Nevertheless, changing customer requirements and new trends in retail also offer opportunities for manufacturers of customized solutions. Against this backdrop, our client commissioned us to conduct a customized market analysis of the POS systems market, with a particular focus on the future requirements of leading retail chains such as Edeka, Aldi, Lidl, and Lekkerland.

Advanced cargo tracking systems are sensor-based, cargo-related systems for monitoring transport conditions (e.g., temperature, humidity, light exposure, vibrations, shocks) and load status (e.g., capacity utilization) for road, rail, and sea/air transport. They go beyond simple geo-tracking of cargo and enable the tracking of sensitive goods, such as in the automotive supply chain or the transport of pharmaceuticals. The global market for cargo tracking systems comprises several million units per year. The market is projected to grow by over 20% annually until 2023. For our client, we analyzed the market for advanced cargo tracking systems, identified the leading technology providers, and developed market entry strategies for our client.

For a trade fair company, we examined the European and US markets for embedded systems and the most important application sectors: automotive, mechanical engineering, medical technology, consumer electronics, and aerospace.

The market for professional/architectural lighting includes solutions for lighting offices, commercial buildings, museums and monuments, streets and parks, as well as airports and tunnels. For our client, a specialized supplier in the lighting manufacturing industry, we analyzed the market for professional and architectural lighting in selected European countries. Based on our analysis of more than 120 potential target customers in Scandinavia and France, our client was able to strategically expand its sales activities in these countries.

We investigated the market for offshore navigation solutions for a technology company, e.g. for use by maintenance companies in offshore wind turbines

We identified potential cooperation partners in selected regions for a medium-sized systems provider in the field of electrical installation technology. Based on this, the client was able to systematically expand its area of ​​operation.

For a developer of a novel solution in the field of assembly automation, we analyzed market potential, applications, current market solutions and trends, as well as customer requirements. Based on this analysis, the client was able to systematically launch their product on the market.

For an existing manufacturer of electronic components, we analyzed the market potential for electronic manufacturing services (EMS) in selected applications. This analysis served as the basis for targeted market development.

For a large engineering service provider in the electronics market, we developed a systematic system for permanent competitive analysis in close cooperation with the client.

For a supplier in the electric motor market, we investigated market size, leading players, trends and requirements in the electric motor market.

For a supplier in the electric motor market, we investigated market size, leading players, trends and requirements in the frequency converter and rectifier market.

For a supplier in the mechanical engineering sector, we investigated the market for servo motors, gearboxes and servo controllers for a planned new market launch.

We conducted a study on market trends and leading players in the broadcast equipment market for a trade fair company. This analysis formed the basis for the company's acquisition (M&A) decision.

For an innovative new development in the field of electronic communication encryption, we examined market potential, attractive target groups, leading competitor solutions, and the legal framework for the planned market launch. The encryption solution is used, among other things, for the exchange of sensitive information by companies in the automotive, aerospace, and mechanical engineering industries. Based on the analysis results, an investor was secured for the market launch of the technology.

Market analysis of the top 100 automotive suppliers in Germany

One important application area for innovative electronics solutions is the automotive industry. MEYER INDUSTRY RESEARCH has compiled a ranking of the 100 leading automotive suppliers in Germany:

The 2025 Ranking: In our 2025 market analysis of automotive suppliers in Germany by MEYER INDUSTRY RESEARCH, we systematically examine the leading 100 automotive suppliers in Germany.

Facts about companies and the industry: The market analysis "Automotive Suppliers Germany 2025" collected data on the current revenue development of the top 100 suppliers with headquarters and production facilities in Germany, the development of company profits, and the distribution by product group. The Munich-based market analysts also analyzed the regional distribution of the industry in Germany.

Free download

Download our free market analysis AUTOMOTIVE SUPPLIERS Germany 2025 as a PDF.

Focus: Demanding niches and innovative technologies

Many of the market studies we conduct focus on demanding, technology-driven future markets. In these sectors, German and European manufacturers successfully hold their own in global competition thanks to their high level of technological expertise and innovative capacity.

Market reports from major market research providers typically contain only very limited data on innovative markets. This data often makes it impossible to provide a reliable and accurate market orientation.

To arrive at reliable conclusions in such demanding subject areas, we utilize a proven, structured research approach in the electronics sector.  This systematic approach draws on a broad source base with numerous specialized sources and databases, thus enabling a clear market picture even in complex environments. MEYER INDUSTRY RESEARCH's extensive network of experts in the electronics sector also plays a crucial role  

Experience since 2006 – References our market analysis agency

Managing directors, sales managers, and strategy and business development managers at over 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our results. Our discerning clients also value the personal and open collaboration with our team, as evidenced by numerous testimonials for our market analysis agency – please see for yourself.

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At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!

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