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Industry analysis2025-03-04T17:45:34+01:00

SPECIALISTS FOR SECTOR ANALYSIS IN B2B AND INDUSTRY IN GERMANY

As a market research agency for professional market analyses in Germany, MEYER INDUSTRY RESEARCH develops individual industry analyses, industry studies and industry research for industrial companies and participating service providers. Our clients use the strategic industry analyses for market entry projects, the systematic development of new industries and sales markets or the prioritization of investments.

Read more below about how our industry analyses are structured, how we systematically collect data on an industry, and what typical project collaboration looks like during an industry survey:

CURRENT INDUSTRY ANALYSES - PROJECT EXAMPLES

For our clients we develop customized industry potential analyses, which are individually tailored to the respective requirements. Click on the project examples to get to know typical cases of an industry investigation by MEYER INDUSTRY RESEARCH.

For a supplier in the field of sealing technology, we conducted a structured analysis of the target industry of plastics and rubber machinery worldwide. In the industry analysis, we examined market size, growth of the industry, industry segmentation and compiled an overview of the most important 100 manufacturers of plastics and rubber machinery worldwide. In addition, we illuminated the positioning of important competitors of our client in the target market in the industry analysis. In addition to extensive secondary research, we conducted numerous interviews with target customers and decision makers in the target industry to understand their future needs and development trends in the sealing technology sector in more detail.

Voice interaction is playing an increasingly important role in modern vehicles as the interface between driver and vehicle. Using voice commands, the driver can easily and intuitively control important functions, e.g. for entertainment or comfort systems, without having to take his hands off the steering wheel. Voice interaction systems are increasingly capable of "understanding" the driver in his natural language and implementing complex voice commands. Voice-based systems can also be used to detect driver fatigue or moods and thus increase driving safety. In a comprehensive industry analysis of the European market for voice interaction technologies, we examined the industry situation and leading solution and technology providers for hardware and software for voice control systems.

For a supplier in the field of fluid technology, we analyzed the target industry of packaging machines worldwide in a structured manner. In the industry analysis, we examined market size, industry growth, industry segmentation and compiled an overview of the most important 100 manufacturers of packaging machines worldwide. In addition, we examined the positioning of key competitors of our client in the target market in the industry analysis. In addition to extensive secondary research, we conducted numerous interviews with target customers and decision makers in the packaging machinery industry to understand their future needs and development trends in the sealing technology sector in more detail.

Numerous industry analyses on battery production show: Global battery (Li-ion) manufacturing capacity will increase from 200 GWh in 2018 to approximately 600- 650 GWh in 2023. Asia, especially China, will continue to dominate as a manufacturing location, but Europe is also building significant production capacity. The strong capacity expansion in the field of battery production is creating attractive market opportunities for mechanical engineering companies that have specific know-how in the construction of battery production plants and can thus develop the industry in a targeted manner. For our client, a medium-sized special machine manufacturer, we investigated opportunities and growth possibilities for the further development of the corporate strategy in the industry analysis on battery production worldwide.

For a supplier of hydraulic and pneumatic components, we investigated the global construction machinery sector. The objective of the project was to expand the market position in the global construction machinery market. To this end, we compiled an overview of the key figures for the construction machinery industry worldwide, identified fast-growing market segments and regions, and determined a ranking of the 100 leading construction machinery manufacturers worldwide. Part of the industry analysis was also an examination of key market trends, such as the electrification of construction machinery. To this end, we conducted structured interviews with decision-makers in the construction machinery industry.

The electronic security technology and hazard detection systems industry is a stable long-term growth market. Since 2015, the market in Germany has grown at an average rate of 5.8% (CAGR). Commercial security technology accounts for the lion's share of sales at 90-95%. In addition to the classic manufacturers of security technology solutions (intrusion detection systems, fire alarm systems, access control), new players from the building automation, smart home and communication technology sectors are increasingly entering the market. For our client, a nationwide installer of security technology systems, we conducted a comprehensive industry analysis to examine the market potential and competitive positioning for the company's further strategic orientation in the security technology market.

The role of electronics and sensor technology in the automotive sector is steadily increasing. The technological development towards connected, autonomous and electric vehicles is driving the demand for electronic components and automotive sensors. For a leading technology provider in the field of industrial bonding technology, we conducted an individual industry analysis of the U.S. market for bonding technology in the electronics and sensor sector. In the industry analysis, we identified the leading electronics and sensor companies in the automotive sector in the USA. The industry analysis was the basis for our client to systematically develop the market segment in the USA.

Fiber-reinforced composites such as CFRP are used in a growing number of industries, e.g. vehicle construction, mechanical engineering, aerospace or medical technology. For our client, we investigated market potentials for a newly developed CFRP material in the industry analysis, which is characterized by particular stability, its low weight, high surface resistance due to a special coating and other unique selling points in the market. The industry analysis examined possible applications, market opportunities and identified potential customers and cooperation partners for the use of the material innovation in the market for fiber composite materials.

The rapid increase in safety and comfort electronics in vehicles in recent years has led to a significant growth in the number of decentralized control units in modern vehicles. Some luxury class vehicles, for example, now have 100 or more control units on board. The growing use of assistance systems through to partially and fully autonomous driving functionalities (ADAS) is leading to additional demand for data and sensor integration. In the medium term, vehicle manufacturers are therefore focusing on the consolidation and centralization of their electronics architectures in future vehicle platforms and are increasingly using central control units/ domain controllers for this purpose. For our client, an internationally active electronics manufacturer in the automotive sector, we prepared a specific industry analysis of the market for domain controllers in the passenger car and commercial vehicle market. In the industry analysis, we examined the market situation and the future potential in the area of automotive domain controllers for a new product development.

Autoinjectors promote simple self-treatment and thus increase patients' adherence to therapy. For this reason, a growing number of pharmaceutical companies are relying on this dosage form, and the demand for autoinjectors in the market is increasing. For our client, a supplier of precise stamped and bent parts and components in the medical technology sector, we systematically investigated this growth market in an individual industry analysis as preparation for a market entry project. As part of the industry analysis, we also compiled a list of the leading manufacturers of auto-injectors in Europe.

Disposable instruments for medical applications are a growing segment in the medical technology market. Against this background, a medium-sized plastics processor commissioned us to conduct a structured industry analysis. Disposable instruments include suture and staple instruments, hand-held instruments such as scissors, forceps, spreaders, punches, wound closure instruments and special electrosurgical instruments. These range from simple products such as disposable polycarbonate torque instruments to complex systems , such as single-use fluid handling instruments for ophthalmic surgery or arthroscopy access cannula bodies. As part of the industry analysis, a list of the leading manufacturers of disposable/single use instruments in Europe was also compiled.

The nationwide development of Germany with fast Internet is leading to a rapid demand for infrastructure components for broadband expansion. Our client, a leading manufacturer of cable ducts for fiber optic networks, commissioned us to conduct a systematic industry analysis of the market and competitive situation in the German market. We conducted around 100 structured interviews with decision-makers at public utilities, fiber optic network operators, telecommunications companies and specialized civil engineering firms to obtain a reliable overview of the industry structure, market size, market position of the client and growth potential for our customer in the broadband market.

Overview of our focus industries:

We analyze the opportunities in tomorrow's markets for you: autonomous, connected vehicles, intelligent production plants, renewable energy technology, smart homes or connected medical devices are just some of the topics that offer great potential for innovative companies. Our industry focus areas at a glance:

SCIENTIFIC BASIS OF OUR ANALYSES: PORTER'S 5 FORCES

An industry structure analysis according to Porter's Five Forces can be used in practice as a basic content framework for evaluating the attractiveness of a market or an industry, e.g., for market entry projects or new product launches. Porter's model describes the industry environment of a company as a function of competitive forces and the resulting bargaining power of buyers, suppliers, competitors and other market participants. Profit potential is defined on the basis of five competitive forces:

industry_analysis_in_practice

  • Bargaining power of customers: From a supplier's perspective, a market is attractive if the customer has little bargaining power and negotiating strength. This can be due, for example, to high switching costs when changing suppliers, the generally low availability of comparable substitute products from other suppliers, a high degree of product differentiation, or the high importance of service. A structured market analysis assesses the negotiating power of customers on the basis of these factors.
  • Negotiating position of suppliers: If an important supplier group has a particularly strong market position and there are few or no alternative suppliers of substitute products, this also threatens industry attractiveness and profit potential. For example, a supplier with unique technology or special patents can dictate the rules of the game in cooperation and thus impose higher prices.
  • Strength of competitive intensity: Foreseeable intense competition between competitors leads to diminishing returns in the business area and thus reduces the attractiveness of the business area. Depending on the constellation, price competition (reduction in profitability due to lower price) or performance competition (rising costs for development, production, sales or advertising) leads to lower profitability.
  • Risks from substitute products: A comprehensive analysis also covers foreseeable substitute products from competitors that meet customer requirements better than the services currently available on the market. Drivers can be, for example, digitization or new technologies that lead to innovations and new trends in the market.
  • Threat from new competitors: An important issue, especially when high investments are required, is the threat to one's own market position from the entry of new competitors. Important factors here are access to the market through market entry barriers, the build-up of economies of scale (economies of scale of operation) or also access to distribution channels.

The term industry analysis is closely related to that of the Market analysis and is often used synonymously. To differentiate, industry analyses examine specific sectors, manufacturer groups or industries, whereas market analyses focus more on sales markets and product markets. However, the content and procedure of market analyses and industry analyses are very similar. In both cases, market entry barriers and competitors are analyzed, opportunities and risks are compared, and the basis for a strategy of the commissioning company is developed.

Questions and answers about the industry analysis:

Here we answer some common questions asked by our clients about conducting an industry analysis:

What is an industry analysis?2021-07-26T12:24:43+02:00

An industry analysis systematically examines a defined target industry based on defined criteria/questions. The industry analysis is used for a reliable assessment of strengths, weaknesses as well as opportunities and threats of a company in the target industry (SWOT analysis). Industry analyses are carried out, for example, as part of a planned market entry analysis (national/international) or a market potential analysis. Important for the successful execution of the industry analysis is the clear delimitation of the relevant industry(market segmentation). As market research methods one uses for the industry analysis both secondary sources (e.g. statistics, publications of industry associations and companies in the market, professional articles in important industry magazines) and primary market research methods (e.g. interviews with industry experts).

What topics should a complete industry analysis cover?2020-04-21T16:22:57+02:00

In most cases, an industry analysis covers the areas of (1) market size - and potential, (2) market growth, (3) competitive situation and strategic analysis of the main competitors, (4) customer structure and customer requirements, and (5) trends and developments in the market. Within the scope of an individual industry analysis by MEYER INDUSTRY RESEARCH it is possible to tailor the design of the industry analysis to the specific requirements of the client and to integrate further aspects into the analysis.

What are the specifics of an industry analysis in the industrial sector?2020-04-21T16:22:35+02:00

In order to obtain meaningful results from the industry analysis in the industrial sector, it is particularly important to clearly define the industry to be considered . This can be done, for example, using industry codes (in Germany: WZ codes, internationally: NACE codes). Particularly in the industrial sector, it is often necessary to use further delimitation criteria, since the existing industry codes are too roughly structured. In most cases, it also makes sense to subdivide the industry into sub-segments and to evaluate these in a differentiated manner with regard to their characteristics. Segmentation criteria are, for example, product characteristics, regional subdivisions or price/performance classes.

What is the purpose of an individual industry analysis?2020-04-21T16:21:20+02:00

An individual industry analysis provides a structured overview of the market, potential, competition, customer requirements and trends in a defined target industry. Industry analyses are often carried out as part of market entry projects, the development of new customer groups or the strategic alignment of companies. The commissioning of an individual industry analysis enables a deep understanding of specific markets that are not covered by general industry analyses.

Which sources does MEYER INDUSTRY RESEARCH use for the development of industry analyses?2020-04-27T12:05:33+02:00

Specialized agencies such as MEYER INDUSTRY RESEARCH have access to important data sources that enable a reliable and comprehensive industry analysis. These are e.g. specialized international company databases, databases for research in industry-specific trade press, access to annual reports, annual reports or analyst reports. In addition to the secondary sources, we conduct expert interviews by telephone with market participants, experts or decision-makers at potential customers in the target industry.

What are the advantages of an externally prepared industry analysis?2020-04-21T16:26:04+02:00

Externally prepared industry analyses provide a neutral and reliable picture of the target industry under investigation. Clients benefit from the methodological experience of external analysts as well as the extensive source access of specialized agencies such as MEYER INDUSTRY RESEARCH. At the same time, external contracting enables industry analyses to be carried out quickly when internal resources are scarce.

How long does it take to develop an individual industry analysis?2020-04-21T16:25:23+02:00

The processing time for an individual industry analysis varies between a few days and several weeks, depending on the topic and scope. The methodology used plays a key role here. If only secondary sources are to be evaluated, industry analyses can usually be developed quite quickly. If a deeper understanding of the industry also requires interviews with market participants and experts, more time is needed. Please contact us to determine the required time frame for your industry analysis.

Do you have further questions about an individual industry analysis? We would be happy to be your contact: Contact

INCLUDED SOURCES AND METHODS

Our systematic project approach, developed specifically for B2B industry analysis, ensures efficient and systematic research in complex industries.

Based on our experience from more than 300 market analyses and company analyses, we have developed an approach that makes it possible to quickly and reliably develop statements on the potentials, opportunities and risks in an industry.

Step 1: Structured briefing for industry analysis

During a personal or telephone consultation with you, we create a solid basis for the processing of the industry analysis. In order to align the industry analysis ideally with your requirements, we discuss the initial situation in your company and the objectives of the industry analysis. Based on proven checklists and topic grids, we can efficiently determine the focus and the main points of the industry analysis to be carried out with you. Thus, industry analyses differ significantly in structure and focus, depending on whether you are already active in the market or would like to enter an industry completely from scratch. If knowledge or preliminary research is already available in your company, we will integrate it into the analysis.

Step 2: Systematic desk research in all industry sources

Our global tools and databases give us fast access to important sources on industry sectors. In the first research phase of the industry analysis, we systematically evaluate all data on the market, competition, customers and trends using our international research system. To do this, we use our proven keyword-based approach in various search engines, access our international databases for trade and daily press, analyze existing studies via our market study databases, generate information on industry participants via our global company databases, analyze the publications of competitors who are already active in the industry , and collect industry data from numerous other sources.

Step 3: Regular interim reconciliation

During the processing of the industry analysis, we regularly coordinate with you in the form of telephone calls or personal appointments and make interim results and work statuses available at appropriate points. In this way, we jointly ensure that the results of the industry analysis are relevant to you and that adjustments can be made in good time.

Step 4: Expert interviews with industry participants

For interviews with industry experts, we have a resilient network of expert contacts in the industry sector. Industry experts can be all participants in the value chain, e.g. customers, suppliers, specialized institutes or universities, trade journalists or consultants who have expertise in the field. If there are no contacts in our network in specific industry areas, we approach suitable discussion partners from the industry and thus include them in the industry analysis. As a rule, there is no or only insufficient data available for some important questions of an industry analysis via desk research. Here, interviews with industry experts help to make the analysis reliable.

Step 5: Analysis and preparation

The detailed data from the desk research and the industry interviews are compiled, evaluated, analyzed and condensed into concise statements. We compile the consolidated results from desk research and the interviews with industry insiders in a condensed presentation of results that is easy to understand and discuss them in detail with you, either in the form of a telephone conference or in person. We help you to derive conclusions and implications for your entrepreneurial challenge from the data of the analysis and to develop options for action for the planned market entry or the development of the target industry.

OUR STRENGTH: EXTENSIVE EXPERIENCE IN THE INDUSTRY

MEYER INDUSTRY RESEARCH offers individual industry analyses for automotive, mechanical and plant engineering, electronics, energy and other technology-driven industries.

Our customers are medium-sized and larger manufacturers, suppliers and service providers who are planning systematic growth in new industries, who want to reduce their company's dependence on a few strong customers in a particular industry, or who want to profit from opportunities in future markets.

We also routinely support demanding M&A boutiques, investors and internationally active trade fair companies with our market and potential analyses.

PROFESSIONAL ANALYSES OF UNCOMPROMISING QUALITY - EXTENSIVE REFERENCES

Managing directors, sales managers, strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one central reason: the uncompromising quality and resilience of the results of our market analyses. Our demanding customers also appreciate the personal and open cooperation with our team and express this in numerous references - please get an impression yourself.

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INDIVIDUAL CONSULTING FOR YOUR MARKET ANALYSIS

Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

 We would be happy to advise you intensively and without obligation in the run-up to a possible cooperation on a market study, if desired also at a personal appointment at your site. We look forward to your inquiry!

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