SPECIALISTS FOR SECTOR ANALYSIS IN B2B AND INDUSTRY IN GERMANY
As a market research agency, MEYER INDUSTRY RESEARCH develops professional market analyses, individual sector analyses, sector studies and sector research for companies and industrial service providers. Our clients from the automotive, mechanical engineering, medical technology, electronics and energy sectors use the strategic sector analyses for market entry projects, the systematic development of new sectors and sales markets or the prioritization of investments.
Read more below about how our industry analyses are structured, how we systematically collect data on an industry, and what typical project collaboration looks like during an industry survey:
CURRENT INDUSTRY ANALYSES - PROJECT EXAMPLES
For our clients we develop customized industry potential analyses, which are individually tailored to the respective requirements. Click on the project examples to get to know typical cases of an industry investigation by MEYER INDUSTRY RESEARCH.
SECTORS OF OUR MARKET AND COMPETITION ANALYSES
We analyze the opportunities in tomorrow's markets for you: autonomous, connected vehicles, intelligent production facilities, renewable energy technology, smart homes and connected medical devices are just some of the topics that offer great potential for innovative companies. The data from our market and competition analyses is collected in structured and predefined steps. They help you to identify new market opportunities, understand competitors in detail, reliably assess risks and thus stay one step ahead of the competition. Our industry focus areas at a glance:
Current market data and trends for OEMs, automotive suppliers and innovative service providers
Trends and innovations in the field of electric vehicles, charging technology and fuel cells
Market potential and growth opportunities for innovative mechanical engineering companies and suppliers worldwide
Growth potential and innovations for medical technology manufacturers and suppliers
New markets and potential in the growth markets of electronics and semiconductors
Our company provides you with up-to-date information on growth potential, competition, key industry trends and future customer requirements in dynamic industries. With the help of MEYER INDUSTRY RESEARCH's market and competition analyses, you can develop new markets with confidence and position your company successfully in the market. We deliver reliable market information to the point so that you can move your company forward.
SCIENTIFIC BASIS OF OUR ANALYSES: PORTER'S 5 FORCES
An industry structure analysis describes the industry environment and, in accordance with Porter's Five Forces model, can be used in practice as a basic framework for assessing the attractiveness of a market or industry, e.g. for market entry projects or new product launches. Porter's model describes the industry environment of a company as a function of the competitive forces and the resulting negotiating power of customers, suppliers, competitors and other market participants. The profit potential is defined on the basis of five competitive forces:
- Bargaining power of customers: From a supplier's perspective, an industry is attractive if the customer has little bargaining power and negotiating strength. This can be due, for example, to high switching costs when changing suppliers, the generally low availability of comparable substitute products from other suppliers, strong product differentiation or the high importance of service. An industry structure analysis determines the bargaining power of customers based on these factors.
- Negotiating position of suppliers: If an important supplier group has a particularly strong market position and there are few or no alternative suppliers of substitute products, this also threatens industry attractiveness and profit potential. For example, a supplier with unique technology or special patents can dictate the rules of the game in the collaboration and thus impose higher prices. The extent of the suppliers' negotiating power is determined in an industry structure analysis.
- Intensity of competition: foreseeable intense competition between competitors leads to declining returns in the business segment and thus reduces the attractiveness of the business segment. Depending on the constellation, price competition (lower profitability due to lower prices) or performance competition (rising costs for development, production, sales or advertising) leads to lower profitability.
- Risks from substitute products: A comprehensive analysis also covers the threat of substitute products from competitors that meet customer requirements better than the services currently available. Drivers can include global trends (e.g. AI, digitalization, climate change), new legal frameworks and new technologies that lead to innovations and new trends in the industry.
- Threat from new competitors: An important issue, especially when high investments are required, is the threat to a company's own market position from new competitors entering the market. Important factors here are access to the market through market entry barriers, the development of economies of scale or access to distribution channels.
The concept of industry analysis is closely related to that of market analysis and is often used synonymously. To differentiate between the two, sector analyses examine specific sectors, manufacturer groups or industries and suppliers, whereas market analyses tend to focus on sales and product markets.
The content, procedure and structure of market analyses and industry analyses are very similar. In both cases, the market, competitors and customers are analyzed, opportunities and risks are compared and the basis for the client company's strategy is developed.
QUESTIONS AND ANSWERS ON THE SECTOR ANALYSIS:
Here we answer some common questions asked by our clients about conducting an industry analysis:
An industry analysis systematically examines a defined target industry based on defined criteria/questions. The industry analysis is used for a reliable assessment of strengths, weaknesses as well as opportunities and threats of a company in the target industry (SWOT analysis). Industry analyses are carried out, for example, as part of a planned market entry analysis (national/international) or a market potential analysis. Important for the successful execution of the industry analysis is the clear delimitation of the relevant industry(market segmentation). As market research methods one uses for the industry analysis both secondary sources (e.g. statistics, publications of industry associations and companies in the market, professional articles in important industry magazines) and primary market research methods (e.g. interviews with industry experts).
In most cases, an industry analysis covers the areas of (1) market size - and potential, (2) market growth, (3) competitive situation and strategic analysis of the main competitors, (4) customer structure and customer requirements, and (5) trends and developments in the market. Within the scope of an individual industry analysis by MEYER INDUSTRY RESEARCH it is possible to tailor the design of the industry analysis to the specific requirements of the client and to integrate further aspects into the analysis.
In order to obtain meaningful results from the industry analysis in the industrial sector, it is particularly important to clearly define the industry to be considered . This can be done, for example, using industry codes (in Germany: WZ codes, internationally: NACE codes). Particularly in the industrial sector, it is often necessary to use further delimitation criteria, since the existing industry codes are too roughly structured. In most cases, it also makes sense to subdivide the industry into sub-segments and to evaluate these in a differentiated manner with regard to their characteristics. Segmentation criteria are, for example, product characteristics, regional subdivisions or price/performance classes.
An individual industry analysis provides a structured overview of the market, potential, competition, customer requirements and trends in a defined target industry. Industry analyses are often carried out as part of market entry projects, the development of new customer groups or the strategic alignment of companies. The commissioning of an individual industry analysis enables a deep understanding of specific markets that are not covered by general industry analyses.
Specialized agencies such as MEYER INDUSTRY RESEARCH have access to important data sources that enable a reliable and comprehensive industry analysis. These are e.g. specialized international company databases, databases for research in industry-specific trade press, access to annual reports, annual reports or analyst reports. In addition to the secondary sources, we conduct expert interviews by telephone with market participants, experts or decision-makers at potential customers in the target industry.
Externally prepared industry analyses provide a neutral and reliable picture of the target industry under investigation. Clients benefit from the methodological experience of external analysts as well as the extensive source access of specialized agencies such as MEYER INDUSTRY RESEARCH. At the same time, external contracting enables industry analyses to be carried out quickly when internal resources are scarce.
The processing time for an individual industry analysis varies between a few days and several weeks, depending on the topic and scope. The methodology used plays a key role here. If only secondary sources are to be evaluated, industry analyses can usually be developed quite quickly. If a deeper understanding of the industry also requires interviews with market participants and experts, more time is needed. Please contact us to determine the required time frame for your industry analysis.
APPROACH, SOURCES AND METHODS
Our systematic project approach, developed specifically for B2B industry analysis, ensures efficient and systematic research in complex industries. Based on our experience from more than 300 market analyses and company analyses, we have developed a five-step approach that makes it possible to quickly and reliably draw conclusions about the potential, opportunities and risks in an industry.
OUR STRENGTH: EXTENSIVE EXPERIENCE IN THE INDUSTRY
Our clients are medium-sized and larger companies (manufacturers, suppliers and service providers) that are planning systematic growth in new sectors, want to reduce their company's dependence on a few strong customers in a sector, expand market share, analyze the competition in a sector or want to benefit from opportunities in future markets.
We also regularly work for start-ups, university spin-offs and numerous research institutes. Here we support the market entry of innovations with our market and industry analysis know-how.
PROFESSIONAL ANALYSES OF UNCOMPROMISING QUALITY - EXTENSIVE REFERENCES
Managing directors, sales managers, strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one central reason: the uncompromising quality and resilience of the results of our market analyses. Our demanding customers also appreciate the personal and open cooperation with our team and express this in numerous references - please get an impression yourself.
INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS
Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.
Gerne beraten wir Sie im Vorfeld einer möglichen Zusammenarbeit bei einer Marktstudie intensiv und unverbindlich, auf Wunsch auch bei einem persönlichen Termin bei Ihnen vor Ort. Wir freuen uns auf Ihre Anfrage und erstellen Ihnen gerne Ihr individuelles Angebot!