STRATEGIC MARKET ANALYSIS FOR MECHANICAL ENGINEERING
As a market research company in Germany, MEYER INDUSTRY RESEARCH prepares individual market analyses and market studies for mechanical engineering and plant construction. Our customers are OEMs, suppliers and service providers in Germany's mechanical engineering market.
A market analysis in mechanical engineering examines , for example, market size, market growth, market potential, competitive situation, potential customers, and trends and developments in the market.
Market research mechanical engineering provides the basis for the evaluation of market potentials for innovations, the development of new customers, the strategic orientation or for the competitive analysis .
EXAMPLES OF MARKET RESEARCH PROJECTS IN MECHANICAL ENGINEERING
MEYER INDUSTRY RESEARCH has been conducting specific market analyses and competitive intelligence for numerous manufacturers, suppliers and service providers in the mechanical engineering sector since 2007. Please click on the keywords to learn more about exemplary market research projects in mechanical engineering:
The global machine vision market is worth approximately EUR 8-9 billion in 2018 and is expected to grow by approximately 7% p.a. worldwide until 2024. Drivers of growth are growing degrees of automation in manufacturing as well as increasing use of quality control systems based on machine vision systems. The automotive industry is still the largest customer for machine vision systems with 22% in 2018. For a medium-sized mechanical engineering company, we analyzed the market for machine vision and robot vision and thus developed the basis for the future market development strategy of our client in the area of machine vision.
Digital twins are digital images of people, machines, plants, processes, systems and entire production contexts; they are increasingly being used in research, development and production. Market studies expect the market for digital twins to grow worldwide from around USD 3-6 billion (EUR 2.7-5.5 billion) today to around USD 15-20 billion (EUR 13.6-18.1 billion) in 2023/ 2025. The studies forecast annual growth rates of 28-37% (CAGR). For our client, a medium-sized special machine manufacturer, we investigated market potentials in the market for digital twins. The market analysis was the basis for the long-term further development of the client's corporate strategy.
Our customer, a globally active manufacturer of high-precision machining centers for the automotive industry, commissioned us to systematically identify foundries, machining companies, and assembly operations for electric motor housings for e-vehicles. The customer sees a high-growth target group in this customer group and plans to target the identified companies with suitable machine solutions based on our analyses.
For a supplier, we investigated the global market for industrial robots, identified the leading manufacturers worldwide and analyzed trends in the market. Based on the market analysis, the customer was able to expand business in this area in a targeted manner.
The market for tool grinding machines is very competitive internationally. A medium-sized manufacturer of tool grinding machines also felt the pain of this when it had to file for insolvency due to market turbulence. For two investment companies interested in taking over and continuing the medium-sized company, we conducted a detailed market study to investigate the global market situation, international sales markets such as China and Italy, the competitive structure and key customer requirements. Interviews with more than 20 tool grinding companies and market experts provided a precise and reliable picture of the market position of the takeover candidate. Based on the results of our analysis, the investors decided to purchase and continue the company, thus securing numerous jobs.
We supported our client, an international manufacturer of material testing machines, in its planned market entry in Germany and Europe by providing individual market and company analyses. The focus was on equipment for destructive material testing.
For a manufacturer of linear technology components, we examined the market situation, the leading suppliers in the market, potential target customers and their requirements. The analysis serves as a basis for the expansion strategy into the market.
Our customer, a medium-sized supplier of precision parts manufactured on 5-axis systems, was considering the acquisition of several large milling machines for machining large components made of aluminum, titanium and stainless steel. Since the investment, including the construction of a new hall, reached a critical order of magnitude for the medium-sized company, the management commissioned us with a systematic market clarification in the run-up to the acquisition. The potential, customer needs and requirements for large 5-axis milled parts in the fields of aviation, machine components, energy technology, maritime drive technology and vacuum technology, among others, were investigated. More than 50 interviews with buyers and decision-makers at potential target customers in the above-mentioned industries provided a reliable assessment of the market potential, opportunities and risks.
For an innovative new development of a mechanical engineering company in the field of waterjet cutting, we investigated market potential, competitive situation and customer requirements in the target market. Through more than 30 detailed interviews with numerous potential users in the area of contract manufacturing and the supply industry, a solid insight into the market for waterjet cutting systems could be developed.
For a newly developed system for the automatic cleaning of conveyor chains in overhead conveyor systems, we investigated market potential, competitive situation, customer requirements and market entry barriers. Through interviews with technical managers and production managers at powder coaters, larger paint stores and foundries, we developed a solid basis for the client for the planned market entry in the German-speaking and European market.
For a machine manufacturer, we compiled a comprehensive list of contract cutting companies that currently use waterjet cutting machines, laser cutting machines or plasma cutting machines. The list serves the client as a basis for systematically addressing new customers in the target market.
For a supplier, we analyzed market potentials in various segments of the plastics and rubber machinery market worldwide. Potentials and their needs were systematically analyzed and evaluated via interviews with potential target customers.
For a manufacturer in automation technology, we analyzed market potential in the area of packaging machines, determined the leading manufacturers in the market for packaging machines and analyzed trends in the market. The analysis served as a basis for ongoing market monitoring.
For a supplier in the electric motor market, we examined market size, leading players, and trends and requirements in the electric motor market.
For a supplier of system components in the drive technology market, we investigated market potential, leading manufacturers and customers as well as requirements and development trends in the drive technology market. Among other things, relevant requirements and trends were determined via more than 20 interviews with decision-makers in the field of drive technology. Based on the project results, the client continues to systematically expand its sales activities in the drive technology market.
For a globally active supplier in the market for transmissions, we investigated expansion potential, leading potential customers and manufacturers as well as customer requirements and market trends in the transmission market. Among other things, customer requirements and development trends were identified through in-depth interviews with decision-makers in the gearbox market. Based on the results of the analysis, our customer is systematically expanding its sales activities in the market for gear units.
For a supplier in the electric motor market, we investigated market size, leading players, and trends and requirements in the frequency converter and rectifier market.
For a supplier in the mechanical engineering environment, we investigated the market for servo motors, gearboxes and servo controllers for a planned new market launch.
For a manufacturer of direct drives (linear motors, torque motors), we analyzed market potentials and the competitive situation in various application areas of mechanical engineering. The results of the analysis were the basis for the targeted expansion of the manufacturer's activities in Germany.
We analyzed the market for compressors and compressed air technology for a supplier in the mechanical engineering sector. The analysis served as a basis for the systematic development of the market segment.
We analyzed the market for pumps (metering pumps, centrifugal pumps, gear pumps, vacuum pumps) for a supplier in the mechanical engineering sector. The analysis served as a basis for the systematic development of the market segment.
The market for service robots in professional use (e.g. logistics, professional cleaning, medical technology) most recently comprised approx. 132,000 units annually worldwide and was growing at double-digit rates. Dynamic growth of around 10% p.a. is also expected for the coming years. The trend is clearly toward autonomous systems with sensors and intelligence. The market offers numerous opportunities for suppliers and component manufacturers from various sectors: Central computers must be able to process embedded vision and multiple signals in the future. Battery and power management as well as (wireless) charging technology are further critical components in the automation of mobile robots. For our client, a large mechanical engineering company with a high level of automation expertise, we investigated the market for service robots and developed options for entering this high-growth market.
Condition monitoring systems enable the continuous condition monitoring of machines and plants in order to increase availability and detect impending failures in good time. The market is evolving towards full service concepts combining hardware, software, cloud solution and increasingly also complementary services. The role of artificial intelligence (AI) and new parameters for predicting "machine health" is steadily increasing. In this innovative market, we investigated the international market and competitive environment for a leading manufacturer of condition monitoring systems.
For the automated handling of particularly sensitive goods, e.g. in semiconductor manufacturing, in the production of batteries or fuel cells or in the optical industry, so-called electrostatic chucks can be an alternative to the vacuum grippers or special grippers currently predominantly used. Electrostatic chucks can be used in clean rooms and enable the handling of particularly thin, perforated or fragile components. For a Japanese developer of these chucks, we prepared the market entry in Germany with an individual market analysis in the field of handling technology. The market analysis examined 9 relevant application fields and their technical requirements and identified the main target customers in the focus industries in Germany.
Autonomous mobile robots (AMRs) automatically transport goods and production materials to warehouses and production halls. Thanks to sensor technology, they can navigate safely even in dynamic environments, avoid obstacles and independently navigate to different destinations. The market for AMRs is a clear growth market: By 2025, the market is expected to increase by 40% annually in terms of units and then amount to approx. 572 thousand units p.a. worldwide. For our client, a major supplier in the sensor technology sector, we analyzed growth potentials in the AMR market and examined the leading technology companies in the market such as Mobile Industrial Robots or Robotize.
Global capacities for battery production (Li-ion) will increase from 200 GWh in 2018 to approx. 600- 650 GWh in 2023. Asia, in particular China, will continue to dominate as a production location in the future, but Europe is also building up significant production capacities. The strong capacity expansion in the field of battery production creates attractive market opportunities for mechanical engineering companies that have specific know-how in the construction of battery production plants. For our client, a medium-sized special machine manufacturer, we investigated opportunities and growth possibilities for the further development of the corporate strategy in the market analysis for battery production worldwide.
With around 75 thousand units produced worldwide, the market for fuel cells has been comparatively small to date, and applications are mainly in the stationary sector. Optimistic estimates predict a rapid ramp-up of the market for fuel cell vehicles. According to these forecasts, around 300,000 vehicles could be produced worldwide as early as 2025. By 2030, as many as 2 million fuel cell vehicles could be built annually. In this scenario, the development of manufacturing capacities in the fuel cell sector could become an attractive growth market for specialized special machinery manufacturers: The high number of cells per fuel cell stack lead to high assembly costs. Processes must be automated and industrialized as quantities increase. Against this background, a medium-sized automation specialist commissioned us with a structured analysis of opportunities and risks in the market for fuel cell manufacturing equipment worldwide.
The production of gears for vehicle transmissions will grow only moderately in the coming years at approx. 1-2% p.a.. Against the background of hybridization and electrification of vehicle powertrains, gear and transmission manufacturing is facing dynamic change. Besides a few transmission manufacturing sites of OEMs like Daimler, VW or Opel, a few larger suppliers like ZF, Getrag/ Magna or IMS Gear dominate the transmission manufacturing market. Against this background, we investigated the market situation and potential starting points for a successful market entry into the European market for our client, an Asian manufacturer of straightening tools for transmission manufacturing.
We analyzed the market for hydraulic systems and hydraulic components (hydraulic cylinders, hydraulic motors, hydraulic pumps, hydraulic power units, hydraulic systems) for a supplier in the mechanical engineering sector. The analysis served as a basis for the systematic development of the market segment.
For a supplier in the pneumatics industry, we investigated the market for pneumatic systems and pneumatic components (pneumatic cylinders, pneumatic valves, compressed air maintenance units, pneumatic sensors). The results served as a basis for identifying new potential customers in the market and for the strategic further development of the company in the pneumatics sector. Among other things, around 20 expert discussions were held with leading market players in the pneumatics sector and future trends and requirements were identified.
For a supplier in the mechanical engineering sector, we analyzed the market for continuous conveyors and other storage technology systems. The analysis served as a basis for the systematic development of the market segment.
For a machine builder in the stone manufacturing sector, we analyzed the market situation, key vendors and trends in the market for stone manufacturing equipment. The analysis served as a basis for the implementation of a buy & build strategy for the company.
For a mechanical engineering company, we analyzed potentials in the future market of water technologies (water treatment, water filtration) in the industrial and municipal sectors. The analysis served as a basis for the strategic diversification of the company into the water sector.
For a supplier in the field of automation technology, we investigated the market situation of plant engineering in the biotech and life science sector worldwide.
For a supplier in the field of automation technology, we investigated the market situation of plant engineering in the food and beverage industry worldwide.
For a system supplier for the machine tool market, we analyzed market potentials, important target customers and manufacturers, the strategic positioning of competitors, as well as customer requirements and trends in the market. To gain a deep understanding of customer requirements, we conducted more than 20 expert interviews with decision-makers at machine tool manufacturers. Based on the project results, the client is further expanding its market and sales activities in the market for machine tools.
We analyzed the market for industrial profiles for a manufacturer of aluminum profiles. As part of the investigation, we compiled data on the market size and development, on the most important application industries, on the main suppliers in the market, and on trends and developments in the industry.
For a service provider in the mechanical engineering environment, we analyzed the status of Industry 4.0 in mechanical and plant engineering and surveyed the role of manufacturing execution systems in this context.
For a manufacturer of inverter technology, we analyzed market size, competitive situation and market trends in the European market. The analysis served as a basis for the targeted strategic further development of the supplier.
For an innovative industrial robot for precise small parts assembly, we analyzed market potential, the competitive situation and requirements of important user industries in the German market. The analysis was the basis for a public funding decision and paved the way for the approval of further funding for development to market maturity.
For a globally active manufacturer of lead anodes for metal extraction electrolysis, we analyzed market potential, the competitive situation and customer requirements in Europe, the USA and South America. Based on our analyses, the manufacturer is continuing its international expansion in the market.
For an international supplier in process automation, we investigated the global market situation, development forecasts and important trends in coal-fired power plants. The market analysis formed the basis for a strategic development decision of the company.
For a consulting company, we analyzed value creation structures and development trends at selected surface technology companies. The information was used for benchmarking.
We investigated the market for elevators and escalators in selected countries for an engineering firm. Market data and growth prospects were researched in the analysis.
For a plant manufacturer in the field of innovative flood protection systems, we investigated the market in selected countries. In the analysis, market potentials, competitors and growth perspectives were researched, potential sales partners and customers were identified and technical trends in the market were evaluated. Based on the analysis, the client is currently systematically expanding its sales activities in the target markets.
On behalf of a globally active plant manufacturer in the field of sophisticated large valves and caseless valves, we investigated the market in selected countries. The study systematically identified target customers and sales partners in the field of wastewater technology and asked them in interviews about cooperation opportunities. Based on the results, the customer is currently expanding its international sales activities in the area of caseless valves.
For a supplier of hydraulic and pneumatic components, we investigated the global market for construction machinery and analyzed the competitive situation in the construction machinery market from the client's perspective.
As part of a market entry project, we analyzed the market for powertrain test benches, engine test benches and chassis test benches for our client, a medium-sized manufacturer of customer-specific electric motors. Of particular relevance in the analysis was the currently rapidly growing market for electric motor test benches. The extensive development activities of all OEMs and many suppliers in the field of electric mobility lead to a high demand for corresponding test bench technology and suitable high-speed test bench motors.
Fiber-reinforced composites such as CFRP are used in a growing number of applications in vehicle construction, mechanical engineering, aerospace or medical technology. For our client, we investigated market potentials for a newly developed CFRP material, which is characterized by particular stability, its low weight, high surface resistance due to a special coating and other unique selling points in the market. The analysis examined possible applications, market opportunities and identified potential customers and cooperation partners for the use of the material innovation in the market for fiber composite materials.
MARKET ANALYSIS MECHANICAL ENGINEERING GERMANY: TOP 100 RANKING
The new market analysis Mechanical Engineering Germany 2020 by MEYER INDUSTRY RESEARCH, published in March 2020, provides an overview of the 100 leading mechanical engineering companies in Germany, their sales and employee figures as well as data on the profitability of the industry. The study is available for download free of charge on our website.
Industry diversity - from global player to hidden champion: whether machine tools, packaging machines or plastics and rubber processing machines - German machinery manufacturers are among the leaders in the world market. Our market study on the top 100 mechanical engineering companies in Germany shows both well-known global players such as GEA, Voith or KUKA. At the same time, our ranking of Germany's leading mechanical engineering companies also includes numerous hidden champions that also employ hundreds or thousands of people and are among the market and technology leaders worldwide within their machine category.
Download our free market analysis Mechanical Engineering Germany 2020 as pdf here.
FOCUS: CHALLENGING NICHES AND INNOVATIVE TECHNOLOGIES
Our market analyses in mechanical engineering often deal with niche markets, innovations and technologically demanding topics.
We apply a proven, systematic research approach to market research in the field of mechanical engineering, which includes all relevant data sources.
For sophisticated mechanical engineering market analyses, we use our extensive network of expert contacts, through which we generate valuable in-depth information on markets, potentials and trends.
EXPERIENCE SINCE 2007 - OUR REFERENCES
Managing directors, sales managers, strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one central reason: the uncompromising quality and resilience of the results of our market analyses. Our demanding customers also appreciate the personal and open cooperation with our team and express this in numerous references - please get an impression yourself.
