INDIVIDUAL MARKET RESEARCH FOR INDUSTRY AND TECHNOLOGY SECTORS

MEYER INDUSTRY RESEARCH conducts individual market research in Germany for business decisions at short notice. Our market research provides the information you need at short notice and precisely tailored to your information requirements in the German market.

As an experienced service provider for industrial market research, we have particular experience in the procurement of market data in our focus industries of automotive, mechanical engineering, electronic components, power engineering and in other technology-driven industrial sectors.

CURRENT MARKET RESEARCH - PROJECT EXAMPLES

For our clients we develop customized market research projects, which are individually tailored to the respective requirements. Click on the project examples to get to know some exemplary market research projects of MEYER INDUSTRY RESEARCH.

The increasing volumes of e-vehicles and the associated changes in the automotive value chain are also occupying the machine builders involved. Our client, a leading global manufacturer of high-precision machining centers, wants to take advantage of the resulting market opportunities and serve attractive target customers, who will manufacture complex housings for automotive electric motors in the future, with new machine solutions. To this end, the Swabian machine builder commissioned us with a structured global market research to identify and analyze the most important manufacturers of electric motor housings in e-vehicles.

Our client, a leading German premium automotive manufacturer, planned to expand its supplier base in the area of high-quality trim parts made of wood, aluminum and plastics for interior and exterior applications. More than 100 potential suppliers worldwide were identified in our market research, screened and evaluated in a structured way. Based on our extensive market research, the purchasing and development departments have the opportunity to broaden the supplier structure and also to establish new local suppliers for the global plants.

Our client, a Swiss supplier of precision parts made of steel, aluminum and titanium, which are manufactured on 5-axis systems, was considering the purchase of several large milling machines for the machining of large components for demanding applications. Since the investment, including the construction of a new hall, reached a critical order of magnitude for the medium-sized company, the management commissioned us with a systematic market research in the run-up to the acquisition. The potential, customer needs and requirements for large 5-axis milled parts in the fields of aviation, machine components, energy technology, maritime drive technology and vacuum technology, among others, were investigated. More than 50 interviews with buyers and decision-makers at potential target customers in the above-mentioned industries provided a reliable assessment of the market potential, opportunities and risks.

In this market research, we compiled an extensive listing of contract cutting companies currently using waterjet cutting machines, laser cutting machines or plasma cutting machines for the strategic sales department of a manufacturer of waterjet cutting machines. The market research serves the client as a basis for the systematic approach of new customers in the target market.

For the management of a globally active testing and certification service provider, we investigated the German market for statutory inspections (safety inspection, metrological inspection) in hospitals and medical practices in this market research. The further consolidation of the clinic and practice landscape, the implementation of the new MPBetrV as well as further increasing investments in medical technology in clinics and practices provide for a dynamic market development. The market research served our client as a basis for the further strategic expansion of the business field.

For a provider in the field of technical management of healthcare facilities, we analyzed the market potential, the competitive situation and the customer needs in approx. 50 selected hospitals in a comprehensive market research. Through interviews with managing directors and technical directors of the facilities, we developed a qualified overview of the status quo, needs and requirements for service providers in the areas of facility management, ITC operations management, medical technology management, commissioning and consulting. The market research served the client's management as a planning basis for market entry.

For a specialized engineering service provider, we conducted a market research to investigate the future market potential in the dismantling of nuclear power plants in Germany. Against the background of the nuclear phase-out, we analyzed the market situation, important trades in dismantling as well as engineering firms and service providers currently active in the market in this segment.

For a developer of a novel robotics solution in the field of assembly automation, we analyzed market potential, applications, current solutions in the market and trends as well as customer requirements in a customer-specific market research. Based on the market research, the client was able to systematically introduce its product to the market.

Overview of our focus industries:

We analyze the opportunities in tomorrow's markets for you: autonomous, connected vehicles, intelligent production plants, renewable energy technology, smart homes or connected medical devices are just some of the topics that offer great potential for innovative companies. The industry focal points of our market research at a glance:

STRUCTURE + SYSTEM: OUR APPROACH TO MARKET RESEARCH

We have developed a structured analysis procedure in more than 300 demanding market researches. Each market research follows a stringent process for efficient data acquisition. You benefit from our experience and receive an elaboration that provides structured and resilient answers to your strategic questions:

Close cooperation with you

We are in close contact with you via on-site appointments or telephone calls in order to create a precise focus for the market research. Especially in technologically demanding markets and in niche markets, this close cooperation is indispensable in order to bring the analyses "to the point".

International access

We have access to extensive research tools and tools in our target industries. This enables us to obtain market data efficiently and quickly. Among other things, we use our various databases for trade press and daily press for your market research, sift through existing market studies via our market study databases, analyze competitors and customers in our international company databases and collect data in industry-relevant social networks.

Systematic approach

Our research process, specially developed for market analysis in industry and B2B, ensures systematic data acquisition in complex environments. Every market research is based on a well thought-out research strategy, which our project manager develops in consultation with you. This research strategy is the "roadmap" for the systematic procurement of the required market data and includes all important sources. Multilingual keywords, advanced search options and important sources and databases are defined in advance and systematically evaluated. This elaborate procedure guarantees the high resilience and quality of every market research conducted by MEYER INDUSTRY RESEARCH.

Intelligent merging and analysis

"From data to insights" is the decisive step after systematic data collection. In this phase, the figures, statistics and detailed information collected from the numerous data sources are compiled, checked for plausibility and combined into a meaningful overall analysis. In many customer projects, we work together with the client to derive options for action, strategic development directions and central implications for the customer based on the researched market data and analyses, thus creating the transition from analysis to entrepreneurial implementation.

Factsheet Market Research

Questions and answers for individual market research

Here we answer some common questions asked by our clients about conducting a market research:

Market research is the structured collection of market and competitive information based on defined questions. These questions can relate, for example, to market volume, market growth/ market forecast, competitive situation, customer requirements or trends in the market and are defined individually in the respective project. The results of a market research serve for a reliable assessment of strengths, weaknesses as well as opportunities and threats of a company in the market. (SWOT analysis), e.g. for market entry, internationalization or for business plans of start-up companies. Important for the successful execution of the market research is the clear delimitation of the target market(market segmentation) as well as the precise definition of the research questions. Frequently used methods of market research are secondary sources (e.g. statistics, publications of companies in the market, professional articles) as well as primary market research methods (e.g. interviews, surveys, panels).

The use of market research is manifold. For example, company founders use market research to assess market potential and the competitive situation as part of their business plan. Market research for established companies is used, for example, to identify new customers in a business area. Market research is also often used to assess potential in market launch projects. Market research can also be used specifically for competitive analysis or market monitoring .

Good market research uses a variety of sources to develop a neutral and as complete as possible picture of the market situation. Important sources for a market research are market studies and statistics, search engines, specialized trade journals on the industry, information from trade fairs and industry events, data from industry associations, company databases, annual report databases and social networks such as Xing or LinkedIn.

Provided that sufficient time and qualified personnel are available internally, a market research can in principle also be realized internally. However, especially in medium-sized companies, in many cases companies do not have departments that have sufficient experience in conducting a market analysis. Particularly in the industrial and B2B sectors, specific source knowledge is also required in order to be able to obtain reliable market information, even for niche markets, innovations or technically characterized sectors. In addition, full access to critical information often requires access to fee-based, specialized databases. In such cases, cooperation with a specialized market research agency such as MEYER INDUSTRY RESEARCH can be a good alternative.

Our many years of research experience and our access to important databases and sources help us to realize market research for our clients quickly and efficiently. Often a few days are sufficient until we can provide our clients with initial results. For more extensive market research, we usually need a few weeks until we can present the results to you.

EXTENSIVE MARKET RESEARCH EXPERIENCE IN THE INDUSTRY

MEYER INDUSTRY RESEARCH offers individual market research for automotive, mechanical and plant engineering, electronics, energy and other technology-driven industries.

Our customers are medium-sized and larger manufacturers, suppliers and service providers who are planning systematic growth in new industries, who want to reduce their company's dependence on a few strong customers in a particular industry, or who want to profit from opportunities in future markets.

We also routinely support demanding M&A boutiques, investors and internationally active trade fair companies with our market research.

PROFESSIONAL MARKET RESEARCH OF UNCOMPROMISING QUALITY - EXTENSIVE REFERENCES

Managing directors, sales managers, strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one central reason: the uncompromising quality and resilience of the results of our market analyses. Our discerning clients, large corporations as well as medium-sized companies and start-ups, also appreciate the personal and open cooperation with our team and express this in numerous references - please get an impression yourself.

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INDIVIDUAL CONSULTING FOR YOUR MARKET ANALYSIS

Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

 We would be happy to advise you intensively and without obligation in the run-up to a possible cooperation on a market study, if desired also at a personal appointment at your site. We look forward to your inquiry!

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