Market analysis in the industry: future markets are being explored

B2B market analysis for industrial sectors in Germany differs significantly from classic market research in end customer sectors. Experience in the conception of the market analysis, the selection of suitable sources and the interpretation and analysis of industrial market information are therefore central success factors of a market analysis for industrial companies in the German market.

We analyze the opportunities in tomorrow's markets for you: autonomous, connected vehicles, intelligent production plants, renewable energy technology, smart homes or connected medical devices are just some of the topics that offer great potential for innovative companies.

Our industry focus at a glance:

SPECIALIST FOR MARKET ANALYSIS IN THE INDUSTRY

MEYER INDUSTRY RESEARCH specializes in market analysis in the B2B sector. An industry market analysis evaluates e.g. market size, market growth, market potential, competitive situation, potential customers as well as trends and developments in the target market.

In more than 300 completed B2B market analysis projects for industrial companies, we have gained valuable experience for the efficient execution of market analyses in complex industrial markets.

For market analyses in industry, we apply a proven, systematic research approach that includes all relevant data sources. For sophisticated industry market analyses, we use our extensive network of expert contacts, through which we generate valuable in-depth information on markets, potentials and trends.

Are you interested in an industry market analysis? Ask our experts!

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Frequently asked questions about B2B market analysis

Here we answer some common questions asked by our clients about conducting a B2B market analysis:

B2B market analysis stands for market research in the business-to-business sector. This refers to market research in sectors and industries that supply their services exclusively to corporate customers and institutional buyers, e.g. public authorities. It is thus distinguished from the widespread B2C market research (business-to-consumer). B2B market analyses are carried out, for example, by automotive suppliers, mechanical engineering companies, electrical engineering companies or companies in the medical technology sector. IT and software companies also frequently supply commercial customers and therefore usually fall into the B2B sector. When preparing market analyses for these industries, some special features must be taken into account (see the following questions and answers).

Since B2B markets often have less information and market data available than B2C markets, an adapted research approach and the use of specialized data sources is required. Company databases, market studies, data from industry associations and research institutes, or publications from competitor companies (e.g., annual reports, investor relations publications) play an important role here. Often, the markets and applications are very technical, so that a solid technical background knowledge in the relevant industry is required for a solid assessment of potentials, opportunities and risks.

The most important questions of B2B market analysis are (1) market size - and potential, (2) future market growth, (3) competitive situation and strategic analysis of the main competitors, (4) customer structure and customer requirements, and (5) trends and developments in the industry. Each B2B market analysis has specific focal points depending on customer requirements. Based on our experience from more than 300 completed projects, we will be happy to develop a customized concept for the content of your B2B market analysis.

The ways of gathering information in B2B market analyses differ from classic B2C market research. For example, we use specialized international company databases, industrial trade press databases and international annual report databases . Of course, we also evaluate publicly available information, but in market niches and technically driven markets this is often only available to a very limited extent. In addition, we also frequently rely on expert interviews with market experts and decision-makers in the industry to obtain a neutral and up-to-date picture of the B2B market in order to deepen our findings.

Especially in special niches or very innovative, new markets, expert interviews are essential to obtain a solid assessment of market opportunities and risks. For this reason, we use systematic expert interviews in numerous projects in addition to systematic secondary research. In doing so, we first identify suitable interlocutors in the industry, e.g. at important customers, non-customers, partners, suppliers, research institutes or authorities. Experience and contacts from more than 15 years of industrial market research help us to quickly find the right interlocutors. By conducting the interviews in an open manner, we ensure that the interview partners are willing to cooperate. Each interview yields valuable information that enables a better assessment of opportunities, risks and development potential in the target market. Often, the interviews also result in opportunities for cooperation, customer relationships or new developments for our clients.

The costs of a B2B market analysis depend heavily on the market investigated, the information researched, and the regional focus of the analysis. While smaller analyses are possible from a budget of approx. 5 thousand euros net and can be completed within 1-2 weeks, more extensive analyses including expert interviews require significantly more time and budget. We would be happy to provide you with a non-binding offer for your task.

market analysis_B2B_factsheet

Do you have further questions about your B2B market analysis? We are at your disposal as your contact partner: Contact

INDIVIDUAL MARKET ANALYSIS VS. PURCHASE STUDIES

Numerous portals now also provide an extensive selection of ready-made purchasing studies for B2B markets. B2B reports with market data, competitive analyses and trend research are available at a reasonable cost, often with (allegedly) surprisingly up-to-date data.

Experience shows that it is advisable to check purchase studies carefully in advance, as a large number of dubious providers are now active on the market. The data sources used and the procedure for compiling the purchase reports must be requested from the provider in advance in order to be able to assess the reliability of the information. Often, unfortunately, the data quality of the available market studies offered for purchase is not so distinctive that they can be the basis for important entrepreneurial decisions. Nevertheless, there are also long-established providers of purchase studies, which we also use as data sources for our analyses. Please feel free to contact us if you are considering the purchase of a prefabricated study for your market. We will then advise you on the evaluation of the provider without obligation.

EXPERIENCE IN MARKET ANALYSES IN THE INDUSTRY - OUR REFERENCES

Managing directors, sales managers, strategy and business development managers at more than 100 client companies trust our meticulous market analyses for one central reason: the uncompromising quality and resilience of the results of our industry market analyses. Our demanding customers also appreciate the personal and open cooperation with our team and express this in numerous references - please get an impression yourself.

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INDIVIDUAL CONSULTING FOR YOUR MARKET ANALYSIS

Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

 We would be happy to advise you intensively and without obligation in the run-up to a possible cooperation on a market study, if desired also at a personal appointment at your site. We look forward to your inquiry!

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