MARKET AND COMPETITION ANALYSIS IN INDUSTRY AND B2B

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While systematic market and competitor analyses have been widely used in end-customer markets (B2C) for many years, industrial companies and B2B sectors in Germany are increasingly discovering the potential of systematic observation of markets and competitors only today.

As a specialized market research company in Germany, MEYER INDUSTRY RESEARCH focuses on systematic market and competitive analysis in demanding technology industries. We offer our clients the preparation of reliable analyses of the market and competition, tailored to the individual entrepreneurial questions of our clients. We work for managing directors, sales managers, business development managers and marketing managers from industry, services and consulting. We would be happy to support you in your systematic market development!

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Our services in the area of market and competition analysis

Our market and competition analyses support our clients in market entry, growth, M&A or strategic realignment. Learn more about our range of services in the field of market and competition analysis and choose one of our focus topics:

Market analyses and market studies

Individual market studies and market analyses on markets in industry and business-to-business

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Market entry analyses

Robust information for your market entry strategy

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Market and company data

Short-term research on markets and companies in industry and technology

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Market Due Diligence

Buy and sell side due diligence for industrial and technology companies

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Competitive analysis Germany

Competitive intelligence for industrial and technology companies

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Industry and customer analyses

Systematic analysis of target industries and customer potentials

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Since 2006, we have been preparing customer-specific market and competition analyses for our clients in industry, services and consulting. We have access to all important databases and industry sources in the industrial sector and can therefore develop your market and competitive analysis efficiently and resiliently. Our resilient network of industry contacts also helps us to generate valuable market assessments from industry experts and market participants. Numerous customer references in the field of market and competition analysis speak for us: References

Questions and answers about the market and competition analysis 

Here we answer some common questions asked by our clients about conducting a market and competitive analysis:

A market and competition analysis examines a defined target market in a structured and neutral manner using defined evaluation criteria. The market and competition analysis is used for a resilient assessment of strengths, weaknesses as well as opportunities and threats of a company in the market (SWOT analysis), also against the background of the positioning of competitor companies.

With regard to the target market, information on market size, market potential, customer requirements and trends is usually determined. Information on the competition usually relates to key figures (sales, employees, profit), products/services, sales channels used, production locations, strategies, and strengths or weaknesses of the competition.

Market and competition analyses are used, for example, in the development of a Market entry strategy business plan, a Market potential analysis or when founding a new company (business plan for start-ups). Frequently, the neutral consideration of market and competition is also required by capital providers (banks, investors).

The clear delineation of the market(market segmentation) is important for the successful execution of the market and competition analysis. A market study is only as good as the data on which it is based. For this reason, both secondary sources (e.g. statistics, publications by companies in the market, specialist articles) and primary market research methods (e.g. interviews, surveys, panels) are used to prepare reliable market and competition studies.

Depending on the project background, a market and competition analysis can address the following questions:

(1) Current market size/market potential: What is the volume of the market today? What unit numbers and sales volumes does the market currently offer?

(2) Market growth: What future development can be expected in the next few years? What factors are driving market development?

(3) Market segments: Which segments and submarkets have the most attractive potential for market entry?

(4) Competitive situation: How many and which competitors are active in the market?

(5) Main competitors: How do the main competitors work the market (products, sales channels, strategy) and what are their strengths and weaknesses?

(6) Target customers: What are the customer segments? Who are the most important target customers?

(7) Customer requirements: Which requirements are important for market development?

(8) Trends: What trends and new developments are influencing the market?

A reliable market and competition analysis uses a variety of sources to determine a neutral and complete picture of the target market. Central sources are, for example, market studies and statistics, search engines, specialized trade journals on the target industry, information in the environment of trade fairs and industry events, data from industry associations, international company databases, annual report databases or analyst reports . 

In complex and innovative markets, supplementary structured expert discussions are a helpful way to gain a solid assessment of opportunities and risks. 

If experienced employees and sufficient time are available in the company's own team, a market and competition analysis can in principle also be carried out by the company's own staff. Especially when it comes to important decisions of strategic relevance for the company or high investment volumes associated with the issue under investigation, cooperation with specialized market research companies or consulting firms such as MEYER INDUSTRY RESEARCH is recommended. 

Do you have any further questions about conducting a market and competition analysis? We are at your disposal as your contact person : Contact

MARKET RESEARCH AGENCY FOR MARKET AND COMPETITION ANALYSIS IN INDUSTRY AND TECHNOLOGY

Our market analysis team in Munich

MEYER INDUSTRY RESEARCH is a specialist in the preparation and execution of market and competitive analyses in demanding technology sectors. For our clients from the automotive, mechanical engineering, medical technology, energy technology and electronics industries, we develop fact-based and reliable decision-making bases with our professional market analyses.

The market and competition analyses we prepare for companies serve our clients as a profound basis for strategy projects, market entry plans and in the area of mergers & acquisitions (M&A).

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Our market analysis team in Munich

Sectors of our market and competition analyses

We analyze the opportunities in tomorrow's markets for you: autonomous, connected vehicles, intelligent production plants, renewable energy technology, smart homes or connected medical devices are just some of the topics that offer great potential for innovative companies. Our market and competition analyses help you identify new market opportunities, understand competitors in detail, and assess risks in a resilient manner. Our industry focus at a glance:

Our market research provides up-to-date information on growth potential, key industry trends and future customer requirements in dynamic industries. With the help of MEYER INDUSTRY RESEARCH's market and competitive analyses, you can target new markets and position your company successfully in the market. We deliver reliable market information to the point so that you can move your company forward.

INDIVIDUAL CONSULTING FOR YOUR MARKET ANALYSIS

Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

 We would be happy to advise you intensively and without obligation in the run-up to a possible cooperation on a market study, if desired also at a personal appointment at your site. We look forward to your inquiry!

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