MARKET AND COMPETITION ANALYSIS IN INDUSTRY AND B2B

While systematic market and competitor analyses have been widely used in end customer markets (B2C) for many years, industrial companies and B2B sectors are only now reacting to the increasing competitive pressure and recognizing the potential of the systematic analysis of markets and competitors as an important strategic tool.

MEYER INDUSTRY RESEARCH is a market research company specializing in systematic market and competitive analysis in demanding technology sectors. We offer our clients the preparation of reliable analyses of the market and competition, tailored to their individual business issues. We mainly work for managing directors, marketing managers, sales managers and business development managers from industry, services and consulting. We are also happy to support you and your company with systematic market development!

OUR SERVICES IN THE FIELD OF MARKET AND COMPETITION ANALYSIS

Our market and competition analyses support our clients with market entry, growth, M&A, strategic realignment or the creation of a business plan for founders. Find out more about our range of services in the field of market and competition analysis and choose one of our focus topics:

Market analysis

Individual market analysis of industrial and business-to-business markets

Market entry analysis Germany

Reliable information for your market entry strategy and business plan

Market research

Short-term research on markets and companies in industry and technology

Commercial Due Diligence

Buy and sell side due diligence for industrial and technology companies

Competitive analysis Germany

Competitive intelligence for industrial and technology companies

Industry analysis

Systematic analysis of target industry and customer potential

We have been preparing customized market and competitive analyses for our clients in industry, services and consulting since 2006. We have access to all important databases and industry sources in the industrial sector and can therefore prepare your market and competition analysis efficiently and reliably. Our robust network of industry contacts also helps us to generate valuable market assessments from industry experts and market participants.

Our systematic research approach makes it possible to create a meaningful competitive analysis and provide insights into the strategy of competitors. For example, there are certain risks involved in not being fully informed about the activities and developments of the competition. Based on the data collected on the competition, well-founded decisions can be made and sales can be sustainably increased. A reliable market and competition analysis carried out by us can therefore make the difference compared to the competition and help your business to achieve long-term success.

An individual market and competition analysis can also include only individual steps and focus, for example, on the market environment and market observation, the identification of potential customers or the analysis of the strengths and weaknesses of the competition. Numerous customer references in the field of market and competition analyses speak for us: References

QUESTIONS AND ANSWERS ON MARKET AND COMPETITION ANALYSIS

Here we answer some common questions asked by our clients about conducting a market and competitive analysis:

What is a market and competition analysis?

A market and competition analysis examines a defined target market in a structured and neutral manner using defined evaluation criteria. The market and competition analysis serves as a reliable assessment of a company's strengths and weaknesses as well as opportunities and risks in the market (SWOT analysis), also against the background of the positioning of competitor companies.

With regard to the target market, information on market size, historical growth and future growth potential, customer requirements and trends is usually determined. Information on the competition usually relates to key figures (sales, employees, profit - also historical), products/services, sales channels used, production sites, strategies and strengths or weaknesses of the competition.

Market and competition analyses are an important tool, e.g. in the development of a market entry strategy a market potential analysis or when founding a new company (business plan for start-ups). A neutral analysis of the market and competition is often also required by capital providers (banks, investors).

A clear definition of the market(market segmentation) is important for the successful implementation of the market and competition analysis. A market study is only as good as the data on which it is based. For this reason, our company uses both secondary sources (e.g. statistics, publications by companies in the market, specialist articles) and primary market research methods (e.g. interviews, surveys, panels) to develop reliable market and competition studies.

How is a market and competition analysis structured?

Depending on the project background, a market and competition analysis can address the following questions:

(1) Current market size/market potential: What is the volume of the market today? What unit numbers and sales volumes does the market currently offer?

(2) Market growth: Is growth to be expected in the coming years? What factors are driving market development?

(3) Market segments: Which segments and submarkets have the most attractive potential for market entry?

(4) Competitive situation: How many and which competitors are active in the market? How do the competitors operate in the market? What strategy is the competition pursuing?

(5) Main competitors: How do the main competitors work the market (products/services, distribution channels, strategy) and what are their strengths and weaknesses?

(6) Target customers: What customer segments are there? Who are the most important customers? Which products can be used to address them specifically? Who makes key decisions for the target customer?

(7) Customer requirements: Which requirements are important for market development?

(8) Trends: What trends and new developments are influencing the market?

Which sources do you use for a market and competition analysis?

A reliable market and competition analysis uses a variety of methods to collect relevant data in order to determine a neutral and complete picture of the target market. Key sources include market studies and statistics, search engines, specialized trade journals on the target industry, information from trade fairs and industry events, data from industry associations, international company databases, annual report databases or analyst reports and, last but not least, competitors' websites. B2B social media sites such as LinkedIn are also becoming an increasingly important tool.

In complex and innovative markets, structured expert discussions are a helpful method for gaining a solid assessment of opportunities and risks and making strategic decisions based on this.

Can market and competition analyses also be carried out internally?

If experienced employees and sufficient time are available in your own company, a market and competition analysis can generally also be carried out by your own staff with good planning. Especially when it comes to important decisions of strategic relevance for the company or high investment volumes associated with the issue under investigation, cooperation with specialized market research companies or consulting firms such as MEYER INDUSTRY RESEARCH is recommended.

How long does it take to prepare a market and competition analysis?

It usually takes between a few weeks (2-4 weeks) and several months (2-3 months) to carry out a systematic analysis of the market and competition. The duration varies depending on the target market (relevant products and focused applications), the required survey methods, the regional focus (analysis of a region/country vs. global analysis) and other factors. Please contact us with your specific topic to receive an exact schedule for your project.

What costs should be calculated for a market and competition analysis?

Depending on the scope and methodology required, typical projects range between EUR 5 thousand and EUR 50 thousand net. We will be happy to prepare a concrete offer in modules for your specific topic. Individual work packages can be commissioned and processed step by step using these modules.

Do you have further questions about conducting a market and competition analysis? We will be happy to discuss with you the best approach, suitable data sources and the individual steps for creating your individual market analysis, your competitive analysis or your business plan.

Do you have any further questions about conducting a market and competition analysis? We are at your disposal as your contact person : Contact

MARKET RESEARCH AGENCY FOR MARKET AND COMPETITION ANALYSIS

MEYER INDUSTRY RESEARCH is a specialist in the preparation and execution of market and competitive analyses in demanding technology sectors. For our clients from the automotive, mechanical engineering, medical technology, energy technology and electronics industries, we develop fact-based and reliable decision-making bases with our professional market analyses.

The market and competition analyses we prepare for companies serve our clients as a profound basis for strategy projects, market entry plans, the creation of a marketing strategy and in the area of mergers & acquisitions (M&A).

SECTORS OF OUR MARKET AND COMPETITION ANALYSES

We analyze the opportunities in tomorrow's markets for you: autonomous, connected vehicles, intelligent production facilities, renewable energy technology, smart homes and connected medical devices are just some of the topics that offer great potential for innovative companies. The data from our market and competition analyses is collected in structured and predefined steps. They help you to identify new market opportunities, understand competitors in detail, reliably assess risks and thus stay one step ahead of the competition. Our industry focus areas at a glance:

Automotive

Current market data and trends for OEMs, automotive suppliers and innovative service providers

Electromobility

Trends and innovations in the field of electric vehicles, charging technology and fuel cells

Mechanical Engineering

Market potential and growth opportunities for innovative mechanical engineering companies and suppliers worldwide

Medical Technology

Growth potential and innovations for medical technology manufacturers and suppliers

Electronics

New markets and potential in the growth markets of electronics and semiconductors

Energy

Current market data and forecasts in energy technology worldwide

Unserer Unternehmen liefert Ihnen aktuelle Informationen zu Wachstumspotenzialen, dem Wettbewerb, wesentlichen Branchentrends und zukünftigen Kundenanforderungen in dynamischen Industrien. Mit Hilfe der Markt- und Wettbewerbsanalysen von MEYER INDUSTRY RESEARCH können Sie neue Märkte zielsicher erschließen und Ihr Unternehmen erfolgreich im Markt positionieren. Wir liefern belastbare Marktinformationen auf den Punkt, damit Sie Ihr Unternehmen voran bringen können.

EXAMPLES OF MARKET AND COMPETITION ANALYSES

Here are some examples of market and competition analyses that we have successfully developed for our clients:

Carrying out a market analysis in the DACH region for a client in the mechanical engineering sector
Analysis of the key competitors (key competitors) of a supplier company
Carrying out a market analysis to determine diversification potential for an automotive supplier
Calculation of market shares and screening of the most important competitors for a company in the IT sector
Preparation of a competitive analysis for a client in the e-mobility sector
Identification of relevant competitors and rivals for a medical technology company
Identification of possible market entry barriers for a start-up in the high-tech sector (step 1)
Development of a business plan for a start-up in the high-tech sector (step 2)
Strengths and weaknesses analysis (SWOT analysis) for an automotive supplier
Carrying out a competitive analysis for a mechanical engineering company (step 1)
Determination of the target group and identification of potential customers for a mechanical engineering company (step 2)
Identification of competitors and competitors of a customer from the aviation industry
Quarterly competitive intelligence for a company in the automotive industry
Market analysis for a mechanical engineering company for market entry into a new target market
Market and trend analysis in the field of e-mobility with the aim of launching a new marketing strategy and identifying and exploiting opportunities
Analysis of competitors to calculate the market share for an energy company
Strengths and weaknesses analysis (SWOT analysis) for the most important competitor of a plant manufacturer
Preparation of a competitive analysis for a company in the medical technology sector
Preparation of a competitive analysis including a comparison of selected products to improve sales activities and marketing in the energy sector
Identification of potential suppliers to increase negotiating power for a company in the mechanical engineering sector
Collection of data and market trends as part of a competitive analysis in the electronics environment
Analysis of target groups for a more targeted approach and optimization of marketing in the field of e-mobility
Analysis of competitors' products and services to improve planning when developing new products
Identifying the strengths and weaknesses as well as opportunities and threats (SWOT analysis) of a medical technology company's competitors
Analysis of the strategies, target groups, products and services of the key competitors (annually) of a provider of medical technology services
Conducting a competitive analysis, including an analysis of the strengths and weaknesses of the most important competitors and an examination of other market participants in the automotive industry
Workshop with the aim of providing a company from the mechanical engineering sector with instructions on forms of analysis, processes and methods for conducting independent, reliable market research
Description of the competitive situation in the automation environment
Creation of a market analysis and definition of relevant target groups for a process technology company
Ongoing monitoring of marketing activities in the automotive OEM competition with the aim of adapting own offers, products and sales methods
Systematic analysis of price structures in the target market in the IT services sector
Detailed market and competitor comparison & product benchmarking for a manufacturer of hydraulic components
Market and competition analysis in high-precision applications for lathes (e.g. medical technology, aerospace, metrology) and identification of customers and contacts for further sales development

WE ARE YOUR PARTNER FOR SUCCESSFUL MARKET AND COMPETITION ANALYSES

“Die Markt- und Wettbewerbsanalyse im Industriebereich ist ein zentraler Bestandteil der strategischen Unternehmensführung. Sie dient dazu, fundierte Entscheidungen über Produkte, Dienstleistungen und Geschäftsentwicklungen zu treffen, indem sie belastbare Informationen über Marktstrukturen, Trends und die Positionierung von Wettbewerbern liefert.

Immer mehr Unternehmen auch im Industriebereich erkennen, dass eine umfassende Markt- und Wettbewerbsanalyse unerlässlich ist, um in Märkten mit steigender Wettbewerbsintensität erfolgreich zu sein. Sie ermöglicht es Unternehmen, Chancen zu erkennen, Risiken zu minimieren und sich langfristig im Wettbewerb zu behaupten.”

INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS

Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

Gerne beraten wir Sie im Vorfeld einer möglichen Zusammenarbeit bei einer Marktstudie intensiv und unverbindlich, auf Wunsch auch bei einem persönlichen Termin bei Ihnen vor Ort. Wir freuen uns auf Ihre Anfrage und erstellen Ihnen gerne Ihr individuelles Angebot!

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Market and competition analysis in Germany