STRATEGIC MARKET ANALYSIS IN MEDICAL TECHNOLOGY

As a professional agency for market research and market analysis in Germany, MEYER INDUSTRY RESEARCH offers its clients the preparation of individual market analyses, market studies and market research in medical technology. Our clients are manufacturers, suppliers and service providers in Germany's medical technology market.

A medical technology market analysis by MEYER INDUSTRY RESEARCH examines , for example, market volume, growth opportunities, future market potential, competitive structure, potential target customers as well as important trends and future developments in the market.

EXAMPLES OF MARKET RESEARCH PROJECTS IN MEDICAL TECHNOLOGY

MEYER INDUSTRY RESEARCH has been developing individual market analyses and competitive analyses for manufacturing companies, suppliers and service providers in medical technology for more than ten years. Click on one of the keywords below to learn more about market research projects in medical technology:

A rapidly growing area in the diabetes treatment market is glucose sensors for continuous glucose monitoring (CGM), which are typically worn for 8-14 days. The sensors are usually attached subcutaneously by means of patches, less frequently implantable sensors are also used. The current market volume is estimated at more than 100-150 million sensors p.a. worldwide. In the world's largest diabetes market, the U.S., sales of CGM systems grew 60% in 2019. Manufacturers are planning significant production expansions in the coming years. For our client, a developer of complex sensing systems, we analyzed the market for glucose sensors and continuous glucose monitoring to evaluate a market entry strategy.

Dialyzers are at the heart of renal replacement therapy by hemodialysis or hemodiafiltration. They are manufactured as disposable products. The housings are made of polycarbonate and other plastics using either injection molding or extrusion processes. Manufacturing is highly automated in a clean room. Our client, a leading supplier of precision metal and plastic components, was planning to expand its activities in the European market for dialyzers. For the client, we compiled an overview of the market size and the number of units produced in Europe. In addition, we compiled an extensive list of the leading manufacturers of dialyzers in Europe, which are potential target customers for our client. For our client, the analysis is the basis for the systematic development of the dialyzer market.

Our client, a supplier and system manufacturer of optomechanical components for medical technology, commissioned us with an analysis of leading equipment and system providers in ophthalmology (e.g., slit lamps, surgical microscopes). Based on our analysis results, the client's strategic sales department was able to identify and systematically process potential new customers.

The treatment of diabetes is one of the largest and fastest-growing medical technology markets worldwide. The market for insulin pens for the simple injection of insulin in diabetics is therefore booming. For our client, a supplier of miniaturized precision parts for medical technology, we compiled a systematic overview of the market situation and the leading European manufacturers of insulin pens with production sites in Europe. On the basis of this analysis, our client is developing the growth market in a systematic and focused manner.

The market for hearing aids is developing with stable growth rates in the wake of an increasingly aging population. For a component supplier, we analyzed the market situation in the European market and compiled an overview of the leading manufacturers of hearing aids with production sites in Europe for targeted sales development of the market.

Europe is the world's second largest market for blood glucose monitoring systems after North America. Blood glucose meters and lancing devices in particular are among the product categories with unit numbers in the double-digit millions, and more than 40 companies produce these medical technology devices in Europe. An attractive target market for our client, a supplier of stamped parts and precision springs. The market analysis we conducted examined the market size and the leading manufacturers of blood glucose meters and lancing devices in the European market as a basis for systematic market development by our client.

Inhalers are becoming increasingly important on the international market as an innovative form of administering active medical ingredients. Worldwide, nearly 1 billion units are produced annually. For our client, a supplier of special components for inhalers, we prepared a systematic study of market potential and leading manufacturers of inhalers in Europe.

Autoinjectors promote simple self-treatment and thus increase patients' adherence to therapy. For this reason, a growing number of pharmaceutical companies are relying on this dosage form, and the demand for autoinjectors in the market is increasing. For our client, a supplier of precision stamped bent parts and components in the medical technology sector, we systematically investigated this growth market and compiled a list of the leading manufacturers of autoinjectors in Europe.

The growing number of allergy sufferers in Europe, combined with increasingly polluted ambient air in conurbations, means that the market for medical air purifiers and humidifiers is continuing to grow. An estimated 5 million units are produced per year in Europe alone, and new market players such as Dyson are stirring up the industry. For our client, we developed a systematic overview of the market situation and the leading manufacturers of humidifiers and air purifiers in the European market as a basis for the targeted development of the market.

For a service provider in the field of technical management of hospitals, we analyzed the market potential, the competitive situation and the customer requirements in approx. 50 selected hospitals. Through interviews with managing directors and technical directors of the facilities, we developed a qualified overview of the status quo, needs and requirements for service providers in the areas of facility management, ICT operations management, medical technology management, commissioning and consulting. The analysis served the client's management as a planning basis for market entry.

For a leading testing and certification service provider, we investigated the German market for statutory inspections (safety technical inspection, metrological inspection) in hospitals and medical practices. The further consolidation of the hospital and medical practice landscape, the implementation of the new MPBetrV, and the continued increase in investments in medical technology in hospitals and medical practices are ensuring dynamic market development.

For a contract manufacturer in the electronics sector, we investigated high-growth segments in the medical technology market. Market potential, target customers, competitive situation and customer requirements were analyzed. Based on the market analysis, the client was able to expand business in this segment in a targeted manner.

We analyzed market entry potentials in the medical technology market for a manufacturer of control electronics, which had previously been predominantly active in the automotive sector. As part of the analysis, we identified suitable product areas, determined customers and their requirements, analyzed the competition and key trends in the market. The analysis serves as the basis for the market entry strategy in the medical technology market.

For a service provider in the field of testing and certification, we analyzed market potential in the area of small and medium-sized medical technology companies. Potentials and their needs were systematically analyzed and evaluated via interviews with the potential target customers.

For a manufacturer of precision injection-molded products, we analyzed market potential in special, high-growth medical technology product segments. The analysis also identified target customers for targeted market development.

For a device manufacturer, we analyzed the market for special implant products and identified potential target customers for the market launch of an innovative production technology.

Digitalization is also making steady progress in clinics and hospitals. Clinic information systems (HIS) and patient data management systems (PDMS) are therefore now very widespread. The leading solution providers such as Orbis, ISH Med, Meierhofer or CGM are constantly developing their systems and operate in a highly competitive environment. Against this background, we investigated the market for HIS and PDMS systems in Germany, Austria and Switzerland for a leading solution provider and determined the currently used HIS and PDMS solutions at selected hospitals and associations in the target region.

In the external beam radiotherapy/irradiation equipment market (linacs and cyclotrons), there are about 12,000-14,000 linacs and about 100 proton systems installed worldwide. Annual new and replacement installations are in the range of 1,000 - 1,200 devices worldwide, with an associated market volume of 5-7 billion USD annually. Due to the increasing number of patients requiring radiation therapy, the demand for radiation equipment is expected to grow significantly by 2035. Market observers also expect high long-term potential for proton therapy devices, but size and cost currently limit market penetration. In this dynamic market environment, we investigated the market situation, competitors and future trends in the market for irradiation devices for our client, a research institute in the field of radiation technology.

The market for respiratory therapies (out-of-hospital ventilation, COPD therapies, etc.) is growing continuously, driven by an aging population and better standards of care. As in the medical technology market as a whole, the industry has consolidated significantly in recent years, and the leading international players have expanded their market position by acquiring smaller, regional providers, among other things. In this dynamic market environment, we analyzed selected market segments and competitors for the realization of the future growth strategy for our client, a leading provider of systems and services in the respiratory therapies market in Europe.

Disposable instruments are a growing segment in the medical technology market. Disposable instruments include suture and staple instruments, hand-held instruments such as scissors, forceps, spreaders, punches, wound closure instruments and special electrosurgical instruments. These range from simple products such as disposable rotary torque instruments made of polycarbonate to complex systems , such as single use fluid handling instruments for ophthalmic surgery or arthroscopy access cannula bodies. For our client, a medium-sized plastics processor, we investigated market entry options in the market for disposable instruments in medical technology.

For a technology supplier, we examined the current market status in the global market for ambient assisted living/medical assistance systems. The analysis was the basis for the strategic development of this future market for the client.

More and more disposable solutions are also being used in the field of medical technology. One example is disposable flowmeters, e.g. for ambulatory infusion pumps used as single-use pumps in pain and chemotherapy, and disposable mass flowmeters (sensors for medical ventilation/anesthesia in neontaology and pediatrics). The market for respiratory and infusion devices is expected to grow between 4% and 6% annually over the next few years, driven by better medical care and growing global population. For our client, a manufacturer of sensor solutions, we investigated the market for disposable sensors in medical technology as part of a market entry strategy.

For a supplier in the medical technology market, we analyzed market potential and trends in the home healthcare market worldwide. Based on the market study, the customer was able to target its business in this growth market.

We analyzed the global market for connectors in medical technology for an electronics manufacturer. Based on the analysis, the customer was able to expand its business in the segment in a targeted manner.

We investigated the market for medical robotics for a service provider. The study analyzed the current development status, expected future market developments and leading manufacturers for service robots in medicine.

We investigated the market for mobile health products and services for a technology company in the medical technology market. The analysis was the basis for the strategic further development of the client in the future field of mobile networked health services.

As part of a Europe-wide life science strategy offensive of a manufacturer of seals, molded parts and tubing, we investigated the market for dialysis systems in 10 European countries. In addition to analyzing the regional market situation and future forecasts, we compiled an extensive list of manufacturers of dialysis systems and components in each country for the client. Based on the results of our study, the client can systematically drive market development in the countries via its national subsidiaries.

The market for innovative drug delivery systems is one of the fastest growing segments in the medical technology market. For a supplier of components for these drug delivery systems, we analyzed the market situation and customer landscape in several European countries, including Germany, Ireland, the UK, Switzerland, France and Italy. The client used the results to develop the local markets in a structured manner.

To systematically identify new customers and potential in several European countries, an internationally active manufacturer of rubber and plastic components commissioned us to analyze the market for respiratory systems (e.g. masks, inhalers, ventilators, tubing). We provided reliable data on the local market situation and potential target customers in ten countries. Market development based on the results is currently in full swing.

The increasing possibilities of improved analysis and testing procedures in the laboratory and new rapid tests for use in the doctor's office or directly by the patient are creating growing demand in this market. In order to exploit the opportunities of this innovative market segment, a supplier company planning to enter the market commissioned us to conduct a Europe-wide analysis of the market situation and manufacturer structure.

As part of an M&A project, we analyzed the global market for wound care systems for investors. A special focus was on the so-called "Advanced Woundcare Systems", which achieve high growth rates through innovative applications.

As part of an M&A project, we analyzed the global market for compression therapy systems for investors. The rise in chronic venous diseases, increasing sports injuries due to an active lifestyle and the general trend towards an aging population mean that the market will become significantly more important globally.

As part of an M&A project, we analyzed the global market for orthopedic products, orthoses and bandages for investors. An aging population, more non-invasive interventions and increasing numbers of cases of osteoarthritis/osteoporosis make the market and the companies operating in it attractive for investors.

The market for surgical instruments is large and growing at stable rates. For an innovation in the field of bone punches/ rongeurs of our client, we investigated the market for surgical instruments in Germany and Europe. In the segment of bone punches we analyzed market size, competitive situation and customer requirements. The results of our market analysis were the basis for the further business planning of the client, the acquisition of investor funds and the systematic market development.

Minimally invasive treatment procedures and the associated medical technology products are playing an increasing role in the global medical technology market. Manufacturers of endoscopes are also benefiting from this. For our client, a manufacturer of precision plastic components produced in clean rooms, we investigated the market potential, competitive situation and customer landscape in the European, US and Asian markets for endoscopes.

Robotic support arms are used in surgery for instrument positioning, precise instrument targeting or tissue retention during operations. There are about 10 major players in this still young market, including established medical technology giants such as B.Braun, Zimmer Biomet and Storz, but also new players such as Kuka, Brainlab or XAct. For our client, an innovative developer in the field of medical technology with a patented technology in the field of medical robotics, we investigated the market situation, competitive situation and trends in the market for robotic support arms worldwide.

The pharmaceutical market in Europe and the USA will grow by 2-5% per year over the next 5 years, offering a stable field of activity. A trend towards "high value solutions" is driving demand for high-quality primary and secondary packaging such as pre-filled syringes, pens and auto-injectors. In particular, biotech drugs and biosimilars are in innovative, growing application area of drug delivery systems with double-digit growth rates. Established players in these segments of the pharma packaging market such as Gerresheimer, West, Schott or BD achieve double-digit EBIT margins and are growing continuously. Against the backdrop of this attractive market environment, we investigated selected market segments in the pharmaceutical packaging market for our client, a medium-sized manufacturer of plastic packaging for the pharmaceutical industry, identified the key target customers/manufacturers in the market and examined the competitive situation in Europe and the USA.

MARKET ANALYSIS MEDICAL TECHNOLOGY GERMANY: TOP 100 RANKING 2025

The 2025 ranking: In our market analysis Medical Technology Germany 2025 by MEYER INDUSTRY RESEARCH, we once again systematically examined the leading 100 medical technology companies in Germany.

Company and industry facts: The market analysis "Medical Technology Companies Germany 2025" surveyed the turnover, number of employees and profitability of the top 100 medical technology companies based and manufacturing in Germany, the regional distribution of the companies and the product groups manufactured (e.g. single-use technology, reusable instruments, electromedical devices).

Download our free market analysis Medical Technology Germany 2025 as pdf

Download Top 100 Medical Technology DE 2025

OUR FOCUS: INNOVATIVE NICHES AND SOPHISTICATED TECHNOLOGIES

In our medical technology market analyses, we frequently deal with niche products, medical technology innovations and technologically demanding environments on behalf of our clients. Conventional "off-the-shelf" market reports from major market research providers often contain only very limited market data on such topics.

For market research in the field of medical technology, we rely on a tried-and-tested, systematic analysis approach that includes all relevant data sources and thus enables a holistic view of the market, competition, customers and trends.

In addition, our extensive network of expert contacts offers the opportunity to develop in-depth insights into trends, potentials and risks in sophisticated market analyses of medical technology.

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