Market Research Munich

Our approach: A study from our company is always based on data obtained using predefined methods that have been tried and tested in the industry. A close and active exchange with our customers is very important to us in every project phase. This can take place via video conferencing, on-site at your company or at our premises. In this way, you are not only always informed about the current status of your project, but can also play a targeted role in the design and selection of methods. Once the study has been carried out and compiled, we present the results and findings via video conference, either at your premises or at our offices in Munich.

We provide you with targeted support: The results of our market research study help your company, for example, in the area of business development, in the development of a marketing strategy, the implementation of sales projects, in the search for a new location or serve as a data basis for further market research projects. If you would like to find out more about our methods or our services, products, services and solutions, please contact us.

Competence & experience: Our market research institute has many years of experience in advising companies from various sectors. Save your resources and take advantage of the expertise and experience of our experts. We look forward to hearing from you in the area of B2B market research.

Methodological expertise in the industry sector: We do not offer mystery shopping, a panel platform or a test studio, methods that are often used in B2C market research. Our B2B market research is primarily based on the use of all relevant secondary sources, which are ideally supplemented by primary sources such as expert interviews or customer interviews.

Secondary market research involves evaluating all available information on the target market, companies and competitors, customers and their requirements as well as market developments and trends. Existing market studies, market data from statistics, publications in trade journals, annual reports, press releases and other so-called secondary data are used for this purpose. The advantages of this approach are relatively quick and cost-effective market research results. The disadvantage is that the findings are only based on existing data and, for example, the potential of very new products or services can only be estimated to a limited extent.

The primary methods of market research involve collecting new information on the target market. Various forms of questioning or data collection are used for this purpose, for example interviews (in person, by telephone, video conferences) or online data collection. These methods are more time-consuming and cost-intensive than secondary research, but enable the evaluation of new facts and innovations such as a new product idea (e.g. in the context of a company start-up or technology innovations). Specialized market research institutes such as MEYER INDUSTRY RESEARCH offer appropriate resources and tools as a service for conducting primary market research.

Our clients: Based in Munich, our market research institute conducts market research for companies, public clients, universities and research institutions from all over the world, including specific institutions. The high proportion of returning clients and our extensive references are not only a reflection of our work and our market research institute, but also speak for the products, services and solutions we offer and ultimately for the success of your market research project. As a market research institute, MEYER INDUSTRY RESEARCH offers clients from the automotive, e-mobility, mechanical engineering, medical technology, electronics and energy sectors support with individual market research topics.