STRATEGIC MARKET ANALYSIS IN MEDICAL TECHNOLOGY

MEYER INDUSTRY RESEARCH, a professional market research and analysis agency, offers its clients customized market analyses , market studies , and market research in the medical technology sector. Our clients include manufacturers, suppliers, and service providers in the medical technology market.

A market analysis of medical technology by MEYER INDUSTRY RESEARCH examines, for example, market volume, growth opportunities, future market potential, competitive structure , potential target customers , as well as important trends and future developments in the market.

EXAMPLES OF MARKET RESEARCH PROJECTS IN MEDICAL TECHNOLOGY

For over ten years, MEYER INDUSTRY RESEARCH has been developing customized market and competitive analyses for manufacturing companies, suppliers, and service providers in the medical technology sector. Click on one of the keywords below to learn more about market research projects and market trends in medical technology:

A rapidly growing segment of the diabetes treatment market is continuous glucose monitoring (CGM) sensors, which are typically worn for 8-14 days. The sensors are usually attached subcutaneously using an adhesive patch; implantable sensors are also used, though less frequently. The current market volume is estimated at more than 100-150 million sensors per year worldwide. In the world's largest diabetes market, the USA, sales of CGM systems grew by 60% in 2019. Manufacturers are planning significant production expansions in the coming years. For our client, a developer of complex sensor systems, we analyzed the market for glucose sensors and continuous glucose monitoring to evaluate a market entry strategy.

Dialyzers are the core component of renal replacement therapy through hemodialysis or hemodiafiltration. They are manufactured as single-use products. The housings are made of polycarbonate and other plastics, either by injection molding or extrusion. Production is highly automated and takes place in a cleanroom. Our client, a leading supplier of precision metal and plastic components, planned to expand its activities in the European dialyzer market. We prepared an overview of the market size and production volumes in Europe for our client. In addition, we compiled a comprehensive list of leading dialyzer manufacturers in Europe who are potential target customers for our client. This analysis forms the basis for our client's systematic development of the dialyzer market.

Our client, a supplier and system manufacturer of optomechanical components for medical technology, commissioned us to analyze leading device and system providers in ophthalmology (e.g., slit lamps, surgical microscopes). Based on our analysis results, the client's strategic sales team was able to identify and systematically cultivate potential new customers.

Diabetes treatment is one of the largest and fastest-growing markets in the medical technology sector worldwide. The market for insulin pens, designed for the easy injection of insulin in diabetics, is therefore booming. For our client, a supplier of miniaturized precision parts for medical technology, we developed a systematic overview of the market situation and the leading European manufacturers of insulin pens with production facilities in Europe. Based on this analysis, our client is systematically and strategically developing this growth market.

The hearing aid market is developing with stable growth rates in response to the increasingly aging population. For a component supplier, we analyzed the market situation in Europe and compiled an overview of the leading hearing aid manufacturers with production facilities in Europe to facilitate targeted sales development in this market.

After North America, Europe is the world's second-largest market for blood glucose monitoring systems. Blood glucose meters and lancing devices, in particular, are among the product categories with sales volumes in the tens of millions, and more than 40 companies manufacture these medical devices in Europe. This represents an attractive target market for our client, a supplier of stamped parts and precision springs. Our market analysis examined the market size and leading manufacturers of blood glucose meters and lancing devices in the European market, providing a foundation for our client's market development

Inhalers are gaining increasing importance in the international market as an innovative delivery method for medications. Nearly one billion units are produced worldwide each year. For our client, a supplier of specialized inhaler components, we conducted a systematic study of market potential and leading inhaler manufacturers in Europe.

Autoinjectors facilitate easy self-administration and thus increase patient adherence to therapy. For this reason, a growing number of pharmaceutical companies are relying on this delivery method, and market demand for autoinjectors is rising. For our client, a supplier of precision stamped and bent parts and components for the medical technology sector, we systematically analyzed this growth market and compiled a list of the leading autoinjector manufacturers in Europe.

The increasing number of allergy sufferers in Europe, coupled with ever-worsening air pollution in urban areas, is driving further growth in the market for medical air purifiers and humidifiers. An estimated 5 million units are produced annually in Europe alone, and new market entrants like Dyson are significantly disrupting the industry. For our client, we developed a systematic overview of the market situation and the leading manufacturers of humidification and air purification devices in the European market, providing a foundation for targeted market development.

For a service provider specializing in the technical operations management of hospitals, we analyzed the market potential, competitive landscape, and customer needs in approximately 50 selected hospitals. Through interviews with managing directors and technical managers of these institutions, we developed a comprehensive overview of the status quo, needs, and requirements for service providers in the areas of facility management, IT operations management, medical technology management, compliance, and consulting. This analysis served as the basis for the client's management to plan their market entry.

We conducted a study on behalf of a leading testing and certification service provider, examining the German market for statutory inspections (safety inspections, metrological inspections) in hospitals and medical practices. The ongoing consolidation of the hospital and practice landscape, the implementation of the new Medical Device Operator Ordinance (MPBetrV), and continued increases in investment in medical technology in hospitals and practices are driving dynamic market development.

For a contract manufacturer in the electronics sector, we examined high-growth segments within the medical technology market. The analysis included market potential, target customers, the competitive landscape, and customer requirements. Based on this market analysis, the client was able to strategically expand its business in this segment.

For a manufacturer of control electronics, primarily active in the automotive sector, we analyzed market entry potential in the medical technology market. As part of this analysis, we identified suitable product areas, determined customers and their requirements, analyzed the competition, and examined key market trends. This analysis serves as the basis for the market entry strategy in the medical technology market.

For a service provider in the testing and certification sector, we analyzed market potential in the area of ​​small and medium-sized medical technology companies. Through interviews with potential target customers, the potential and their needs were systematically analyzed and evaluated.

For a manufacturer of precision injection-molded products, we analyzed market potential in the area of ​​specialized, high-growth medical technology product segments. The analysis also identified target customers for targeted market development.

For a device manufacturer, we analyzed the market for special implant products and identified potential target customers for the market launch of an innovative production technology.

Digitalization is progressing steadily in clinics and hospitals. Hospital information systems (HIS) and patient data management systems (PDMS) are therefore now very widespread. Leading solution providers such as Orbis, ISH Med, Meierhofer, and CGM are constantly developing their systems and operate in a highly competitive environment. Against this backdrop, we conducted a market study for HIS and PDMS systems in Germany, Austria, and Switzerland on behalf of a leading solution provider, identifying the HIS and PDMS solutions currently in use at selected hospitals and hospital groups in the target region.

The market for external beam radiation therapy (EBRT) devices (LINACs and cyclotrons) has approximately 12,000 to 14,000 LINACs and about 100 proton therapy systems installed worldwide. Annual new and replacement installations globally range from 1,000 to 1,200 devices, representing a combined market volume of USD 5-7 billion annually. Due to the increasing number of patients requiring radiation therapy, demand for EBRT devices is expected to rise significantly by 2035. Market observers also anticipate high long-term potential for proton therapy devices, but their size and cost currently limit market penetration. Within this dynamic market environment, we conducted a study for our client, a research institute in the field of radiation technology, to analyze the market situation, competitors, and future trends in the EBRT device market.

The market for respiratory therapies (home mechanical ventilation, COPD therapies, etc.) is growing continuously, driven by an aging population and improved healthcare standards. As in the entire medical technology market, the sector has consolidated significantly in recent years, with leading international players expanding their market position, in part through the acquisition of smaller, regional providers. In this dynamic market environment, we analyzed selected market segments and competitors for our client, a leading provider of systems and services in the European respiratory therapy market, to support the implementation of their future growth strategy.

Disposable instruments are a growing segment of the medical technology market. Examples of disposable instruments include suture and stapling devices, handheld instruments such as scissors, forceps, retractors, punches, wound closure instruments, and specialized electrosurgical instruments. The range extends from simple products like disposable polycarbonate torque instruments to complex systems such as single-use fluid handling instruments for ophthalmic surgery or arthroscopy access cannula bodies. For our client, a medium-sized plastics processor, we investigated market entry options in the disposable medical instrument market.

We conducted a study on the current market status of the global market for Ambient Assisted Living/medical assistance systems for a technology supplier. This analysis formed the basis for the client's strategic development of this future market.

Disposable solutions are increasingly being used in the medical technology sector. Examples include disposable flow meters, such as those used in ambulatory infusion pumps for pain management and chemotherapy, and disposable mass flow meters (sensors for medical ventilation/anesthesia in neonatology and pediatrics). The market for ventilation and infusion devices is projected to grow by 4 to 6% annually in the coming years, driven by improved medical care and a growing global population. For our client, a manufacturer of sensor solutions, we analyzed the market for disposable sensors in medical technology as part of a market entry strategy.

We analyzed market potential and trends in the global home healthcare market for a supplier in the medical technology market. Based on the market study, the client was able to strategically align their business within this growth market.

We conducted a study of the global market for medical technology connectors for an electronics manufacturer. Based on this analysis, the client was able to strategically expand their business in this segment.

We conducted a market study on medical robotics for a service provider. The study analyzed the current state of development, expected future market trends, and leading manufacturers of service robots in the medical field.

We conducted a market analysis for mobile health products and services for a technology company in the medical technology sector. This analysis formed the basis for the client's strategic development in the future-oriented field of mobile, networked healthcare services.

As part of a Europe-wide life science strategy initiative for a manufacturer of seals, molded parts, and hoses, we examined the market for dialysis systems in 10 European countries. In addition to analyzing the regional market situation and future forecasts, we compiled a comprehensive list of dialysis system and component manufacturers in each country for the client. Based on the results of our study, the client can systematically drive market development in these countries through its local subsidiaries.

The market for innovative drug delivery systems is one of the fastest-growing segments in the medical technology market. We analyzed the market situation and customer landscape in several European countries, including Germany, Ireland, the UK, Switzerland, France, and Italy, for a supplier of components for these drug delivery systems. The client is using the results to systematically develop local markets.

To systematically identify new customers and potential opportunities in several European countries, an international manufacturer of rubber and plastic components commissioned us to analyze the market for respiratory systems (e.g., masks, inhalers, ventilators, tubing). We delivered reliable data on the local market situation and potential target customers in ten countries. Market development based on these findings is currently in full swing.

The increasing possibilities offered by improved analysis and testing methods in the laboratory, and new rapid tests for use in doctors' offices or directly by patients, are driving growing demand in this market. To capitalize on the opportunities of this innovative market segment, a supplier planning to enter the market commissioned us to conduct a Europe-wide analysis of the market situation and manufacturer structure.

As part of an M&A project, we analyzed the global market for wound care systems for investors. A particular focus was on so-called "advanced wound care systems," which are achieving high growth rates through innovative applications.

As part of an M&A project, we analyzed the global market for compression therapy systems for investors. The rise in chronic venous diseases, increasing sports injuries due to active lifestyles, and the general trend toward an aging population mean that this market will gain significant global importance.

As part of an M&A project, we analyzed the global market for orthopedic products, orthoses, and bandages for investors. An aging population, an increase in non-invasive procedures, and rising rates of osteoarthritis/osteoporosis make the market and the companies operating within it attractive to investors.

The market for surgical instruments is large and growing at a steady rate. For an innovation in the field of bone punches/rongeurs for our client, we examined the market for surgical instruments in Germany and Europe. Within the bone punch segment, we analyzed market size, competitive landscape, and customer requirements. The results of our market analysis formed the basis for the client's further business planning, the acquisition of investor funding, and the systematic market development.

Minimally invasive treatment procedures and the associated medical technology products are playing an increasingly important role in the global medical technology market. Endoscope manufacturers are also benefiting from this trend. For our client, a manufacturer of precision plastic components produced in cleanrooms, we analyzed the market potential, competitive landscape, and customer environment in the European, US, and Asian endoscope markets.

Robotic support arms are used in surgery for instrument positioning, precise instrument targeting, and tissue retraction during operations. This still-emerging market comprises approximately 10 key players, including established medical technology giants such as B. Braun, Zimmer Biomet, and Storz, as well as new entrants like KUKA, Brainlab, and XAct. For our client, an innovative medical technology developer with a patented medical robotics technology, we analyzed the market situation, competitive landscape, and trends in the global robotic support arm market.

The pharmaceutical market in Europe and the USA is projected to grow by 2-5% annually over the next five years, thus offering a stable field of activity. A trend towards "high-value solutions" is driving demand for high-quality primary and secondary packaging such as pre-filled syringes, pens, and autoinjectors. Biotech drugs and biosimilars, in particular, represent an innovative and growing application area for drug delivery systems, experiencing double-digit growth rates. Established players in these segments of the pharmaceutical packaging market, such as Gerresheimer, West, Schott, and BD, achieve double-digit EBIT margins and are growing continuously. Against the backdrop of this attractive market environment, we conducted a study for our client, a medium-sized manufacturer of plastic packaging for the pharmaceutical industry, examining selected market segments within the pharmaceutical packaging market, identifying key target customers/manufacturers, and analyzing the competitive landscape in Europe and the USA.

MARKET ANALYSIS MEDICAL TECHNOLOGY GERMANY: TOP 100 RANKING 2025

The 2025 ranking: In our market analysis "Medical Technology Germany 2025" by MEYER INDUSTRY RESEARCH, we systematically examined the leading 100 medical technology companies in Germany once again.

Facts about companies and industry: The market analysis “Medical Technology Companies Germany 2025” collected data on the revenue, number of employees and profitability of the top 100 medical technology companies with headquarters and production facilities in Germany, the regional distribution of the companies and the product groups manufactured (e.g., single-use technology, reusable instruments, electromedical devices).

Download our free market analysis of medical technology in Germany 2025 as a PDF

Download Top 100 Medical Technology DE 2025

OUR FOCUS: INNOVATIVE NICHES AND DEMANDING TECHNOLOGIES

In our market analyses for medical technology, we frequently focus on niche products, medical technology innovations, and technologically demanding environments on behalf of our clients. Conventional "off-the-shelf" market reports from large market research providers often contain only very limited market data for such topics.

For market research in the field of medical technology, we rely on a long-established, systematic analytical approach that incorporates all relevant data sources, thus enabling a holistic view of the market, competition, customers and trends.

In addition, our comprehensive network of expert contacts the opportunity to develop in-depth insights into trends, potentials and risks in medical technology through sophisticated market analyses.

EXPERIENCE SINCE 2007 – OUR REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market analysis results.  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

Further references

Individual consultation for your company analysis

At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!

Get advice now!