STRATEGIC MARKET ANALYSIS & MARKET RESEARCH IN ENERGY TECHNOLOGY

MEYER INDUSTRY RESEARCH, an expert in energy market research, creates customized market analyses and studies in the energy and environmental technology sectors. Our clients include manufacturers and suppliers in the energy technology field, as well as service providers in the energy market.

An energy market analysis by MEYER INDUSTRY RESEARCH highlights, for example, market size, market development, competitive situation , potential customers as well as developments and key trends in the target market.

Our customers use the energy market studies, for example, for the market evaluation of innovations or when developing new customer groups.

EXAMPLES OF MARKET RESEARCH PROJECTS IN THE ENERGY SECTOR

MEYER INDUSTRY RESEARCH has been conducting customized market and competitive analyses for a diverse range of clients in the energy sector since 2007. Please select a sample topic to learn more about some of our market research projects in the energy industry:

Home Energy Management Systems (HEMS) intelligently network and control energy producers and consumers in households or small businesses (e.g., with their own fleet of electric vehicles). Energy generated by, for example, photovoltaic systems or a fuel cell heating unit/micro-CHP unit is buffered in the battery storage system, fed into the grid, or supplied to connected consumers such as an EV charging station or smart home appliances, depending on demand. HEMS are gaining increasing importance due to changing legal requirements for the self-consumption of PV electricity, the growing use of electric heat pumps, a higher number of EV charging stations in private households, and a general trend toward smart homes. For our client, we examined the European market for Home Energy Management Systems, identified the leading technology providers, and analyzed market entry options for our client.

The smart home market is still in a relatively early technological phase, but is gaining momentum. Current studies predict annual growth rates of 25% and more. Currently, energy management, lighting and window management, and security and access control are the largest market segments. For our client, we examined selected applications in the smart home market and developed market entry options based on proprietary technology development and/or an M&A strategy.

Distribution network operators such as E.ON, innogy, and Netze BW are under considerable regulatory and efficiency pressure. Some market observers even anticipate a "network endgame" in the coming years, with further consolidation among network operators. New technologies such as microgrids and blockchains may fundamentally alter the energy value chain and threaten the traditional business model of network operators. Against this backdrop, we analyzed the current market situation and future trends in the German distribution network operator market for one of the market participants.

Traditional energy suppliers are currently investing heavily in expanding innovative energy services. Examples of new business areas include decentralized generation solutions, energy storage systems, solutions for electromobility, and smart home offerings. Large energy companies like E.ON plan to generate €1 billion annually with these new solutions. Precise market knowledge and a thorough overview of the competitive landscape are essential for developing these new business areas. For our client, we analyzed the energy services market in Germany and identified trends and current projects of the leading market players.

Global wind energy capacity expansion is projected to continue at approximately 60 GW annually until 2025. The share of offshore wind farms is expected to double from around 7% today (2017) to approximately 14% in 2025. Large energy companies are investing heavily in new facilities as part of their decarbonization strategies, and institutional investors have also recognized the offshore market as an attractive asset class. Consequently, competition is fierce in the bidding process for new projects. Against this backdrop, our client sought to expand its market position in this dynamic market and commissioned us to conduct a customized study on market prospects, leading wind farm operators, and market trends in the global offshore wind farm market.

In 2016, a new record was reached worldwide with approximately 76 GW of new PV capacity, representing an increase of more than 50% compared to the previous year. China and APAC were the most important installation regions, with a combined total of approximately 50 GW of new capacity. Analyses predict further growth rates in new installations until 2022, although these are expected to remain in the single-digit percentage range. Acquisitions and transactions are playing an increasingly important role in the photovoltaic park market. Against this backdrop, our client focused intensively on their future market positioning and commissioned us to conduct a customized market analysis for photovoltaic parks.

For a technology provider in the drive technology sector, we analyzed the market situation, competitor products, cost structure, and expected development trends in the field of wave and tidal power plants. Based on this customized market analysis, our client was able to make well-informed investment decisions for their own business unit.

We analyzed market developments and the strategic positioning of leading direct marketing providers for an energy company. The results of this analysis formed the basis for the client's further strategic direction in the field of direct marketing.

As part of an M&A project, we analyzed the global market for heating cost billing and the market for meter reading services/sub-metering (energy, water) for investors. The sub-metering market is highly concentrated and, due to high, stable margins, offers an attractive market environment for investors. Besides established markets such as Germany, Austria, and Denmark, other countries are increasingly relying on sub-metering to realize energy-saving potential. France and Italy recently decided to implement it, and emerging markets are expected to offer long-term potential. The increasing digitalization of the real estate sector presents new challenges and opportunities for metering service providers. New business models and new market participants are emerging at the intersection of the energy, housing, and digital (smart home) industries. IT and telecommunications companies are playing an increasingly important role.

Due to the increasing decentralization of energy supply and the growing feed-in of energy from fluctuating sources, virtual power plants are playing an increasingly important role in the market. A growing number of energy suppliers and municipal utilities operate their own virtual power plants. For a service provider in this market sector, we examined the current market status, future market potential, and leading players in the current virtual power plant landscape.

Innovative technologies for storing surplus electricity are often still in the pilot phase, but are expected to play a key role in the future energy infrastructure. As part of a market analysis for an energy service provider, we examined the current market status in the areas of power-to-heat, power-to-gas, and power-to-liquid and identified the leading players in the industry in Germany.

Numerous market observers see stationary fuel cells on the verge of commercial market launch in Europe. However, further reductions in production costs are necessary to achieve competitiveness. For a market participant in the energy sector, we examined the stationary fuel cell market in Germany and analyzed the leading companies in the industry.

The market for water electrolysis and the synthetic fuels (synfuels) produced from it is in its very early stages. In recent years, less than 20 MW of electrolysis capacity has been added annually. The extent and speed of future market penetration are currently difficult to predict. Optimistic forecasts anticipate the long-term construction of 1,000 to 2,000 large 100 MW electrolyzers per year. Market observers see potential applications for synthetic fuels, in addition to conventional road transport, primarily in aviation and shipping (a "cost-effective" measure for achieving emission reduction targets). We investigated market potential and prospects for our client's long-term strategic direction.

Europe is the world's most active region for home energy storage, with Germany clearly leading the development within Europe. Annual installation rates for home storage systems are expected to continue growing strongly in Europe, from approximately 0.3 GW in 2019 to approximately 0.55 GW in 2024. Siemens' entry into the storage market and Shell's acquisition of Sonnen are seen as indicators of the transition to a mass market. For our client, we analyzed technology options for integrating home storage systems into intelligent Home Energy Management Systems (HEMS) and evaluated market entry opportunities in Europe.

For a supplier of components in the energy sector, we analyzed the current market situation for large geothermal projects in Europe, identified attractive national markets and potential target customers in the market.

For a testing and certification service provider in the energy market, we analyzed market potential and future investment plans for gas-fired power plants and other power plant types at the regional level. The analysis results formed the basis for the targeted expansion of activities in attractive regions.

For a manufacturer of combined heat and power (CHP) plants, we analyzed the global CHP market, examined the regional market situation and funding conditions, and identified the leading manufacturers worldwide. This analysis served as the basis for the client's international expansion.

We analyzed the global market for coal-fired power plants for a supplier of components for the process industry. The analysis included the current situation in the power plant market, planned future investments, key countries, and trends in coal-fired power plant technology.

For a service provider in the field of testing and certification, we analyzed the market for hydropower plants in selected countries. The analysis included the current status of hydropower in these countries, planned investments, and the locations and operators of large power plants.

We investigated market potential for the decommissioning of nuclear power plants in Germany for an engineering service provider. Against the backdrop of the nuclear phase-out, we analyzed the market situation, key trades involved in decommissioning, and engineering firms and service providers currently active in this segment.

For a service provider in the recycling and environmental technology market, we analyzed selected market segments in the environmental technology market and identified attractive companies as part of a Buy & Build strategy.

We analyzed the market size, competitive landscape, and market trends in the German market for a supplier of components for residential ventilation systems. This analysis served as the basis for the targeted strategic development of the supplier.

For a supplier of mechanical components, we examined the European market for hydropower turbines and identified the leading manufacturers. Although the industry is highly consolidated and dominated by two leading players, numerous medium-sized companies still exist, but they face intense cost pressures within the sector.

As part of the planned sale of two leading service providers in the European market for submetering (heating cost accounting in multi-family buildings), we analyzed the market situation, growth prospects, trends, market shares and regulatory framework for our client, who was interested in investing in the market.

FOCUS: DEMANDING NICHES AND INNOVATIVE TECHNOLOGIES

Many of our energy market analyses examine technologically sophisticated niche markets and innovative, future-oriented market segments. It is precisely on such topics that purchased market studies from large market research firms often contain little specific information that could serve as a basis for an important strategic decision.

Against this backdrop, the right research approach is crucial for arriving at a reliable market assessment: Our analysts conduct thorough research in all relevant secondary sources, utilizing our extensive tools and databases in the energy sector . Furthermore, access to a comprehensive network of expert contacts enables us to gain in-depth market insights from the perspectives of industry participants and experts.

EXPERIENCE SINCE 2007 – OUR REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market analysis results.  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

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