Top target customers
Which are the most relevant potential customers that need to be targeted for market development?
Customer needs and requirements
What do the customers need in the target application? / What are the main requirements that need to be met?
Target customer structure
How many target customers are there in the market? Who are the top potential customers?
Competitors' activities and strategies
How successful are competitors in the market? How do the players operate in the target market? What strategies do they pursue? You can find further details in the competitive analysis section.
Main competitor
Which companies are the top competitors in the target market?
competitor structure
These are typical questions in a competitive analysis: How many competitors are active in the target market? / How intense is the competition?
Regional distribution of the market
Where are the regional centers of gravity in the market?
Market growth
Will the target market grow in the future? What factors will influence this growth?
Market size / Market potential
How large is the market and what potential do key market segments offer?
Market segmentation
What segments and sub-sectors does the market consist of?