What is an industry analysis?

An industry analysis systematically examines a defined target industry based on defined criteria/questions. The industry analysis serves to reliably assess a company's strengths, weaknesses, opportunities, and threats within the target industry (SWOT analysis). Industry analyses are conducted, for example, as part of a planned market entry analysis (national/international) or a market potential analysis. Crucial for the successful execution of an industry analysis is the clear delimitation of the relevant [...]

By |July 26, 2021|

Future market trends

Which market & technology trends will affect the market in the future? Which major developments are expected in terms of products, technology or sales/distribution channels?

By |July 21, 2021|

How long does it take to prepare an individual industry analysis?

The processing time for a customized industry analysis varies between a few days and several weeks, depending on the topic and scope. The methodology used plays a crucial role. If only secondary sources need to be evaluated, industry analyses can usually be prepared quite quickly. However, if a deeper understanding of the industry requires conducting interviews with market participants and experts, more processing time is needed. Please [...]

By |April 21st, 2020|
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