SPECIALISTS FOR YOUR MARKET RESEARCH IN INDUSTRY AND B2B

MEYER INDUSTRY RESEARCH creates customized market research for industrial and B2B sectors . Our strategic market research provides the foundation for developing new markets and applications and for the strategic direction of companies.

On this page you can learn more about the structure of our market research, the methods used for data collection and the proven project approach for conducting market research in the industrial sector.

Case studies and examples of market research

Market research provides a structured overview of markets and their potential , the key market players , and trends and developments in the target market. It is frequently used to reliably assess existing or new markets and industries success for new products or services, or to conduct a market-based assessment for major investments . Market research is also carried out in the case of mergers and acquisitions (M&A – see also commercial due diligence ) to better assess the opportunities and risks of acquiring a company. Banks, investors, and public funding agencies also often require neutral and transparent market research to reliably assess the market situation, the competition, and the risks associated with the investment.

Click on the project examples to learn more about some current projects:

Our client, a company specializing in stainless steel furniture manufacturing, was planning to enter the production of stainless steel laboratory furniture. Our market analysis examined demand in the target market, expected growth in the coming years, and the positioning of key competitors. Interviews with several market experts supported data collection and market research using secondary sources, thus providing a neutral and reliable foundation for our client's planned market entry.

Our client, a company in the toolmaking and plastic injection molding sector, commissioned us to conduct an international market analysis as part of a succession plan. For this project, we identified leading market players in plastic injection molding in Europe, North America, and China. Working closely with our client, we established contacts with these companies and discussed potential opportunities within the context of the planned succession.

For our client, an e-mobility service provider, we identified the leading operators of charging networks for electric vehicles in key European markets. The aim of the study was to describe current and future market developments. The results of the market research formed the basis for market entry and sales development in the selected countries.

For our client, a planning and construction company in the telecommunications and energy sectors, we investigated future potential and market opportunities in gas network expansion in Germany. To this end, we utilized numerous information sources from associations, institutions, network operators, and industry statistics in our market research to develop the most reliable forecast possible of future demand in this sector.

For our client, we conducted a customized market research study analyzing the manufacturing networks of leading international pharmaceutical companies. To this end, we identified the global production sites of selected pharmaceutical companies and analyzed their potential for our client. To facilitate faster sales development, we also researched contacts and relevant individuals at the pharmaceutical companies' worldwide locations as part of the market analysis.

For our client, an international testing and certification service provider, we conducted a Europe-wide market analysis of the leading manufacturers of charging stations for electric vehicles. The market research included information and data on both established major suppliers and startups with new technologies, such as inductive charging or ultrafast chargers.

QUESTIONS AND ANSWERS ABOUT THE MARKET SURVEY

Here we answer some frequently asked questions from our clients during market research:

A thorough market analysis provides a reliable and balanced picture of the market situation and future development trends. Opportunities and risks are examined equally to obtain a neutral view of the market and its environment. To achieve this goal, experienced analysts at MEYER INDUSTRY RESEARCH evaluate a wide range of data sources. In the area of ​​secondary research , we have access to important national and international databases in our focus industries, such as company databases, market research databases, and statistical databases. Publications in trade journals, from industry associations, or research institutes can also provide current information on markets and companies. For further in-depth analysis, we surveys : Selected market experts and participants are interviewed by us about the market, the supplier landscape, potential, and future requirements. It is particularly important to be able to reliably assess the reliability and balance of individual sources.

In practice, market research often tends to present an overly positive picture of opportunities while neglecting market risks . This is usually due to a biased research methodology and an unbalanced interest on the part of the author. For example, market research should be viewed with considerable skepticism if future market developments are predicted with excessive accuracy over very long periods or if the underlying data is unclear. Especially with market reports that are readily available for purchase and download from numerous online providers, the methodology and industry experience of the provider should be carefully examined before relying on the results of these studies.

Market research reveals the current status quo of a market and typically also forecasts future market developments. Because very few markets are completely transparent and many are dynamically evolving, a survey can only ever provide a snapshot . Nevertheless, a good market study should paint as neutral and reliable a picture as possible of potential development scenarios within a market, evaluate these scenarios in a structured manner, and identify possible courses of action. sources and assumptions should be clearly presented in the analysis. Ultimately, the analyst's experience and industry knowledge play a crucial role in the quality and validity of any market research.

MEYER INDUSTRY RESEARCH specializes in market research and monitoring in the industrial and B2B (business-to-business) sectors . This includes, in particular, the automotive (OEM/supplier), mechanical engineering, medical technology, and energy technology industries. In these market segments, we provide up-to-date strategic information for exploring new markets.

market research factsheet

Do you have any further questions regarding your market research or market analysis? We would be happy to assist you.

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DIFFERENCES BETWEEN MARKET STUDY AND MARKET RESEARCH

Market research (often used synonymously with market analysis ) refers to the structured investigation and evaluation of strategic market and competitive information, market size and volume, market growth/potential, competitive landscape, market shares, customer requirements, and barriers to entry . The insights gained from market research serve to assess a company's position in the market (SWOT analysis) and are used, for example, for market entry strategies , planned expansion into foreign markets, or business plans for startups. Crucial for the successful execution of market research is the clear definition and delimitation of the target market (market conditions) as well as the precise definition of the research questions. Commonly used market research methods include (e.g., company databases, statistics, publications from market participants and industry associations, trade articles) and (e.g., expert interviews, surveys, panels). Continuously conducted market research is often also referred to as market monitoring.

Market research, unlike market analysis, is a relatively unsystematic and unstructured qualitative method of information gathering . Its primary purpose is to gain a sound overview of the market. In public procurement procedures, market research is usually mandatory and must be commissioned and conducted before the tender documents are prepared. According to procurement law, the tender documents consist of the cover letter, application conditions, and the contract documents. The data and information obtained through market research are therefore prerequisites for the tender and the award of the contract .

PROFESSIONAL MARKET STUDY IN THE B2B SECTOR – EXTENSIVE REFERENCES

As specialists in industrial market research, we have experience from over 300 completed projects. We are particularly adept at efficiently and routinely developing reliable market overviews, especially in the automotive, mechanical engineering, medical technology, and energy sectors. Our discerning clients value the personal and open collaboration with our team, as evidenced by numerous testimonials – please see for yourself.

Further references

Individual consultation for your company analysis

At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!

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