CUSTOMIZED B2B MARKET STUDIES IN INDUSTRY AND TECHNOLOGY

MEYER INDUSTRY RESEARCH, as a market analysis agency, offers the creation of customized market studies and research in the industrial sector and in business-to-business (B2B) markets. Our strategically oriented market studies serve our clients as a reliable basis for decision-making, for example, when planning a market entry, diversifying a company, or in the run-up to mergers and acquisitions.

The focus of every market study we conduct is on the high quality and reliability of the results .

CURRENT MARKET STUDIES – EXAMPLES

We develop customized market studies for our clients, tailored to their individual requirements.

Click on the project examples of some industry analyses to learn about the contents of some exemplary market study projects from MEYER INDUSTRY RESEARCH.

A technology company commissioned us to conduct customized market research on advanced cargo tracking systems. These systems are solutions for sensor-based, cargo-related monitoring of transport conditions and characteristics (such as temperature, humidity, light exposure, vibrations, and shocks) as well as load status (such as capacity utilization) for road, rail, and sea/air transport. They move beyond simple geo-tracking of cargo to condition monitoring and tracking of sensitive goods, for example, in the automotive supply chain or in the transport of pharmaceuticals. The global market for cargo tracking systems comprises several million units per year and is projected to grow by over 20% annually until 2023.

For our client, our team conducted a comprehensive market study analyzing the market potential for advanced cargo tracking systems. This included identifying the leading technology providers in the market, determining market shares, and developing market entry options for our client.

An innovative start-up commissioned us to conduct a customized market study in the field of message encryption technology. In preparation for their planned market entry, we examined market potential, trends, attractive target groups, leading competitors and competitive solutions (players, technology and products), as well as the legal framework for the planned market launch of their innovative new development in the field of electronic communication encryption.

The encryption solution is used, among other things, for exchanging sensitive information at companies in the automotive, aerospace, and mechanical engineering industries. Based on extensive market data, an investor was secured for the market launch of the technology.

Augmented and virtual reality solutions are currently best known from consumer electronics, but are also gaining increasing traction in industry and businesses. Whether in support, customer service, training, or machine commissioning – virtual collaboration solutions can make companies more efficient and customer-friendly.

To systematically develop the market for this innovative field, we conducted a customized market analysis examining the current market situation and supplier landscape for virtual and augmented reality solutions in industry. We presented our client with existing solutions, identified the key players, defined target groups, and evaluated customer behavior.

The market for electrified drive concepts continues to diversify, as numerous analyses show. Manufacturers of niche vehicles and electromobility startups are increasingly able to implement electric drives economically thanks to the growing range of available options. Electric drive axles are a key component in many future electric vehicles, especially those with lower production volumes. Numerous OEMs and suppliers are developing e-axle concepts, and market players like Bosch and Continental expect a multi-billion-dollar market in the foreseeable future.

For our client, a component supplier for the axle sector, our team examined the market situation, the activities of the leading market players with regard to their products, services and solutions, as well as the competitive situation in the global e-axle market (for example, with regard to possible changes, sales, market shares, target groups and strategic goals of the company).

Autonomous delivery robots (e-delivery vehicles) are electrically powered robots and small vehicles that automatically deliver packages or groceries to customer addresses. With most solutions from relevant market players, a secure compartment containing the goods to be delivered can be unlocked using a smartphone. The goal of deploying delivery robots is to automate the "last mile." Numerous market analyses show that the delivery robot market is currently in a pilot phase, but also that many market players are experimenting with electric delivery vehicles and are already offering the service under real-world conditions in certain environments.

For our client, a company in the sensor technology sector, we conducted customized market research on the market for electric delivery robots. Due to the extensive use of sensors (ultrasound, IMU, lidar) and cameras, the electric delivery robot market offers attractive market potential. Our market research identified the market opportunities for the client and analyzed various market entry options.

Machine data acquisition (MDA) systems provide those responsible in the production environment with critical information on machine downtime, productivity, production quantities, and other key factors at the production facilities. Our client has developed an innovative, cost-effective, retrofittable alternative to conventional machine data acquisition systems that utilizes the signal towers already frequently installed at the machines.

To further establish the system in the target group of automotive suppliers, we conducted a comprehensive market study based on a systematic expert survey of more than 50 production managers, analyzing a description of the competitive landscape, market potential, and any risks and customer requirements.

The market for fuel cells, with approximately 75,000 units manufactured worldwide, is currently relatively small, with applications primarily in stationary applications. Optimistic market studies predict a rapid ramp-up of the fuel cell vehicle market. According to these studies, around 300,000 vehicles could be produced worldwide by 2025. By 2030, production could reach up to 2 million fuel cell vehicles annually. In this scenario, the development of fuel cell manufacturing capacity could become an attractive growth market for specialized machine manufacturers: The high number of cells per fuel cell stack leads to significant assembly effort. Processes must be automated and industrialized as production volumes increase.

Against this backdrop, a medium-sized automation specialist commissioned us to conduct a structured study to assess the opportunities and risks in the global market for fuel cell manufacturing equipment. Further aspects included a list of potential customers and an analysis of existing market players and their solutions in this segment.

A rapidly growing segment of the diabetes treatment market is continuous glucose monitoring (CGM) sensors, which are typically worn for 8 to 14 days. The sensors are usually attached subcutaneously using an adhesive patch; implantable sensors are also used, though less frequently. Various market analyses estimate the current market volume at more than 100 to 150 million sensors per year worldwide. In the world's largest diabetes market, the USA, sales of CGM systems grew by 60% in 2019. Manufacturers are planning significant production expansions in the coming years.

For our client, a company that develops complex sensor systems with its team, we analyzed the market for glucose sensors and continuous blood glucose monitoring in a customized market research study to evaluate a market entry strategy.

The market for innovative drug delivery systems is one of the fastest growing segments in the medical technology market.

For a supplier of components for these drug delivery systems, we conducted a customized study analyzing the market situation (products, services, and solutions on the one hand, and key performance indicators such as revenue and market share on the other) and the customer landscape (including the number of customers and segmentation into homogeneous target groups) in several European countries. The client is using the results of this market analysis to systematically develop local markets.

For a leading testing and certification service provider, we conducted a customized market research study of the German market for statutory inspections (safety inspections, metrological inspections) in hospitals and medical practices. The ongoing consolidation of the hospital and practice landscape, the implementation of the new Medical Devices Operator Ordinance (MPBetrV), and continued increases in investment in medical technology in hospitals and practices are driving dynamic market development.

Based on the tailored market research, the client was able to make well-founded and sustainable strategic decisions and to focus specifically on high-growth areas in the market segment.

Market studies by industry associations and international market research institutes show that Europe is the world's most active region in the field of home energy storage, with Germany clearly leading the development within Europe. Annual installation rates for home storage systems are expected to continue growing strongly in Europe, from approximately 0.3 GW in 2019 to approximately 0.55 GW in 2024. Siemens' entry into the storage market and Shell's acquisition of Sonnen are seen as indicators of the transition to a mass market.

For our client, we conducted a customer-specific market analysis analyzing technology options for integrating home storage systems into intelligent Home Energy Management Systems (HEMS) and evaluating market entry options in Europe.

INDUSTRIES OF OUR MARKET AND COMPETITIVE ANALYSES

We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technologies, smart homes, and connected medical devices are just some of the areas that offer great potential for innovative companies. The data from our market and competitive analyses is collected in structured and predefined steps. This helps you identify new market opportunities, understand your competitors in detail, reliably assess risks, and thus stay one step ahead of the competition. Our industry focus areas at a glance:

Automotive

Current market data and trends for OEMs, automotive suppliers and innovative service providers

More about this

Electromobility

Trends and innovations in the field of electric vehicles, charging technology and fuel cells

More about this

Mechanical engineering

Market potential and growth opportunities for innovative machine manufacturers and suppliers worldwide

More about this

Medical technology

Growth potential and innovations for medical technology manufacturers and suppliers

More about this

Electronics

New markets and potential in the growth markets of electronics and semiconductors

More about this

Energy

Current market data and forecasts in energy technology worldwide

More about this

Our company provides you with up-to-date information on growth potential, the competition, key industry trends, and future customer requirements in dynamic industries. With the help of market and competitive analyses from MEYER INDUSTRY RESEARCH, you can confidently tap into new markets and successfully position your company within them. We deliver reliable, concise market information to help you drive your business forward.

REASONS FOR AN INDIVIDUAL MARKET STUDY

Experience shows that standardized market studies, which are offered for sale by numerous providers, often fail to meet the information needs of decision-makers in the industry.

, usable market data is often unavailable for innovative and new products and markets, for technology-oriented industries, and also for niche markets data quality is often insufficient to serve as a basis for important business decisions.

Frequently asked questions about our market studies

Here we answer some frequently asked questions from our clients regarding the execution of a customized market study:

A market study examines a defined target market in a structured and neutral manner using defined evaluation criteria . Market analysis serves to reliably assess strengths, weaknesses, opportunities, and threats within the market (SWOT analysis). Market studies are conducted, for example, when developing a market entry strategy , conducting a market potential analysis , or when founding a new company (business plan for start-ups). Clear market definition ( market segmentation ) is crucial for the successful execution of the study.

A distinction is made between business-to-business  B2B) market research and business-to-consumer (B2C) market research.

A market study is only ever as good as the data on which it is based. Therefore, to develop reliable market studies, we use both secondary sources (for example, statistics, company publications in the market, specialist articles) and primary market research methods (for example, interviews, surveys, panels) to verify the collected data.

Market studies provide a fact-based foundation for important business decisions that have far-reaching consequences for the company and significant financial implications. These include, for example, the launch of a new product, the development of a new customer group, the strategic realignment of a business unit, restructuring, or even the acquisition of a company (M&A). Investors and funding institutions also young companies and start-ups to conduct a market study to gain an overview of the market as well as its opportunities and risks.

The most important topics covered in a market study are (1) market size and market potential, (2) market growth, (3) competitive landscape and strategic analysis of key competitors, (4) customer structure and customer requirements, and (5) market trends and developments. However, no two studies at MEYER INDUSTRY RESEARCH are alike: because each market research study is individually tailored to the client's requirements, specific areas of focus can be set to align the research with the specific project needs.

Especially in technology-driven markets and niche markets, readily available, pre-existing market data is often unavailable. In such cases, a customized market analysis can help obtain reliable information about the market, competition, customer requirements, and trends. A customized market study is therefore tailored to the client's specific needs  .

To gather information, we utilize, for example, specialized international company databases, trade press databases, data providers of industry-related statistics, and international annual report databases. We also frequently conduct telephone interviews with market experts and decision-makers in the industry to obtain a reliable and up-to-date picture of the market.

Provided sufficient time and qualified personnel are available internally, conducting a market study in-house is an option. However, the time required for a thorough and conscientious execution of such a study is often underestimated. Furthermore, specialized agencies like MEYER INDUSTRY RESEARCH have access to important data sources , which often require paid access. External research also ensures the neutrality of the market research, which is not always fully guaranteed when conducted internally.

Market studies and market research in the industrial and B2B sectors require a methodology tailored to the specific circumstances. Knowledge of industry-specific sources is critical to success, and access to market experts is essential for a thorough understanding of the market and its potential. Therefore, for conducting an industrial study, it is advisable to collaborate with a specialized consulting firm that possesses extensive experience and expertise in B2B market studies and industrial market research.

Do you have further questions about a customized market analysis or need information about your target market? We are happy to assist you: Contact

SUCCESS FACTORS IN CREATING A MARKET STUDY

With over 300 successfully completed projects , we've learned what it takes to produce effective market studies. By working with us, you benefit from this experience and receive an analysis that reliable answers to your business questions.

Precise coordination and close cooperation

Through personal meetings or telephone consultations, we maintain close communication with you and your employees to establish a precise framework for your market study. Using proven checklists and topic grids, we jointly define the key areas of analysis at the project's outset. We are also happy to handle clearly defined, short-notice requests through our specialized market research service. We regularly exchange progress updates throughout the project. We integrate existing information within your company into the analysis.

Systematic data collection

Our access to key research tools worldwide and our extensive research routine enable us to quickly gather reliable data for the market study. To this end, we utilize our proven keyword-based approach across various search engines , access our international databases of trade and daily press publications , analyze existing market research via our market study databases , generate information on market participants through our global company databases , analyze competitor publications , conduct research on social networks , and collect data from numerous other sources.

Access to market experts

Through interviews with market experts and participants, we deepen and verify secondary data, providing you with important detailed insights into the market. We have a robust network of expert contacts in the industry to support this. Open and honest communication with our interviewees is always paramount: we always disclose the client and background of the market research, because only then can credible and comprehensible assessments and statements be expected from the market experts.

Intelligent compression and analysis

"From data to insights" is the ultimate goal of any good market study. Only when market data, statistics, key figures, and detailed information gathered from various sources are combined, compared, and integrated into a coherent overall picture can the full potential of sound market analyses be realized. Together with you, we derive actionable options, strategic paths, and implications for your company, thus creating the foundation for successful business decisions.

Factsheet systematic market study

EXPERIENCE AND ROUTINE IN MARKET STUDY FOR INDUSTRY

The team at MEYER INDUSTRY RESEARCH develops customized market studies for clients from the automotive industry, mechanical engineering, electronics industry, energy technology and other technology-related sectors.

Our customers include numerous medium-sized and larger producers, suppliers, and service companies that want to develop new sales markets, diversify into a new sector, keep an eye on their competitors, or benefit from the opportunities in high-growth future markets.

We also work diligently for M&A consultants, investors and investment companies and various trade fair companies in the creation of individual market studies, specific company research or in the short-term procurement of critical market data as part of a market research .

PROFESSIONAL MARKET STUDIES OF UNCOMPROMISING QUALITY – EXTENSIVE REFERENCES

Managing directors, sales managers, and strategy and business development managers at over 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market research results.  Our discerning clients also value the personal and open collaboration with our team, as evidenced by numerous testimonials – please see for yourself.

Further references

Individual consultation for your company analysis

At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!

Get advice now!