MEYER INDUSTRY RESEARCH: EXPERTS FOR MARKET ENTRY ANALYSIS

As a professional market research company for market entry analyses, MEYER INDUSTRY RESEARCH is your specialist for obtaining important market, customer and competitor information when entering new markets .

We have particular experience in market entry analyses in the industrial and B2B sectors . Clients for market entry analyses at MEYER INDUSTRY RESEARCH include medium-sized and large companies in the automotive, mechanical and plant engineering, medical technology, and energy technology sectors.

CURRENT MARKET ENTRY ANALYSES – PROJECT EXAMPLES

We develop customized market entry analyses , tailored to their specific requirements. In many cases, the market analyses we conduct focus on innovative products and services in technology-driven markets. In more than ten years, we have completed over 300 successful market entry analyses for our clients. Through an intelligent mix of secondary sources and qualitative interviews with decision-makers in the target market, we provide clarity for our clients.

Click on the project examples to learn more about some exemplary market and competitive analysis projects from MEYER INDUSTRY RESEARCH.

Vehicle manufacturers are increasingly focusing on consolidating and centralizing their electronic architectures for future vehicle platforms, increasingly deploying central control units/domain controllers. A central ADAS control unit aggregates important sensor data and thus represents the "brain" of the autonomous vehicle. Our client, an internationally active automotive electronics manufacturer, planned to develop a central ADAS controller and commissioned us to conduct a strategic market entry analysis for use by European passenger car and commercial vehicle OEMs.

For a high-performance vehicle manufacturer, we conducted a market entry analysis to examine the opportunities and potential for portfolio expansion in the automotive accessories sector. Among other things, we examined market size and growth potential, key market segments, as well as customer requirements and trends in the global automotive accessories market.

For an international automotive supplier, we conducted a strategic market entry analysis to examine the future market opportunities and risks associated with the "shared mobility" trend. The potential medium-term development toward shared, autonomous vehicles will not only transform the business of OEMs but will also have a significant impact on the business of suppliers. New business areas will emerge, while established business models may decline in importance. Based on our market analysis, our client is already preparing for the possible future market scenarios.

To meet the rapidly growing demand for lithium-ion batteries for electromobility, automation and robotics are increasingly being incorporated into global battery manufacturing. For our client, a provider of highly specialized automation systems for battery manufacturing, we conducted a market entry analysis of the global market for lithium-ion manufacturing, identified the most important battery producers in the key manufacturing countries, and analyzed the leading competitors for battery manufacturing technologies.

Governments around the world are increasing their investments to enhance domestic security. Manufacturers of surveillance and detection technology are benefiting from this trend and expanding their product portfolios. In addition to established X-ray technology, complementary technologies such as gamma spectroscopy, infrared spectroscopy, and ion mobility spectrometry (IMS) are increasingly being used. For a supplier of shielding technology for security systems, we conducted a market entry analysis examining the market and the leading providers of X-ray-based security systems. Based on the market analysis, the client is systematically tapping into this high-growth market.

For an innovative system for the automatic cleaning of conveyor chains in overhead conveyor systems, we conducted a market entry analysis to examine the market potential, competitive situation, customer requirements, and barriers to entry. Through numerous interviews with technical and production managers at powder coating companies, large paint shops, and foundries, we developed a solid foundation for the client's planned market entry into the German-speaking and European markets.

We supported our client, an Iranian manufacturer of materials testing machines, in their planned market entry into Germany and Europe with a customized market entry analysis. The focus was on destructive materials testing systems, which had previously been sold exclusively in the domestic market and in Asia, and which, based on our market analysis, can now also be sold specifically to German customers.

Our client, a system manufacturer of optomechanical components, particularly for medical technology, commissioned us to conduct a market entry analysis in the ophthalmology sector. In specific application segments such as slit lamps and surgical microscopes, we developed the basis for the planned expansion of their market position and sales activities in the market.

Questions and answers on market entry analysis 

Here we answer some frequently asked questions from our clients about conducting a market entry analysis:

A market entry analysis systematically examines a defined target market based on defined criteria/questions, usually in preparation for a planned entry into a new market. Important criteria for assessing a market include market size/market potential, competitive situation, customer requirements, and barriers to entry.

The market entry analysis serves to provide a reliable assessment of the strengths, weaknesses, opportunities, and threats of your company in the target market ( SWOT analysis ). Based on the market entry analysis, a general decision can be made regarding the attractiveness of the target market (market entry yes/no), as well as the selection of the appropriate market entry strategy (e.g., own location, export, joint venture, acquisition).

Market entry analysis uses both secondary sources (e.g. statistics, databases, publications from companies in the market, specialist articles) and primary market research methods (e.g. expert interviews, customer surveys, panels).

According to Ansoff’s product/market matrix, three typical cases of market entry projects are distinguished for which market potential analyses are carried out:

(1) Market development strategy: An existing product is placed on a new market (e.g. new country market, new customer segment).

(2) Product development strategy: A new product is to be placed on an existing market (country market, customer segment) and

(3) Diversification strategy: A new product is to be placed on a new market (e.g. new country market, new customer segment).

In order to obtain a reliable basis for the planned market entry, a market entry analysis should address the following questions:

(1) Current market size/market potential: What is the current market volume? What unit numbers and sales volumes does the market currently offer?

(2) Market growth: What future developments can be expected in the coming years?  What factors are driving market development? 

(3) Market segments: Which segments and submarkets offer the most attractive potential for market entry?

(4) Competitive situation: Which competitors are active in the market? How do they operate in the market, and what are their strengths and weaknesses?

(5) Target customers: What customer segments are there? Who are the most important target customers?

( 6) Customer requirements: Which requirements are important for market development ? 

(7) Trends: Which trends and new developments influence the market?

A good market entry analysis utilizes a variety of sources to create a reliable and as complete a picture as possible of the target market. Important data sources for a market entry analysis include market studies and statistics , search engines, specialized trade journals on the target industry, information from trade fairs and industry events, data from industry associations , international company databases, annual report databases , and social networks such as Xing or LinkedIn. Particularly in technically oriented niche markets and innovative areas, structured expert discussions MEYER supplements the structured secondary research in most market entry analysis projects with systematic expert interviews .

If sufficient time and experienced employees are available within your own team, a market entry analysis can generally also be carried out in-house. It should be noted that, depending on the background knowledge and interests of the employee entrusted with the task, an internal implementation can also lead to unbalanced results : If the employee wants to advance "his" topic internally, he will search more specifically for positive market information than market risks. If the employee considers the market being examined to be unattractive from the outset, he may also approach the topic with a corresponding search strategy. In such cases, the analysis is referred to as "biased" or "pre-formed" . In such cases, it can be advantageous to work with a specialised agency that can produce neutral and reliable market entry analyses.

Do you have any further questions about conducting a market entry analysis? We would be happy to assist you.

GET ADVICE NOW!

PROFESSIONAL MARKET ENTRY ANALYSIS OF UNCOMPROMISING QUALITY – EXTENSIVE REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market analysis results.  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

Further references

INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS

Trustful personal cooperation and the high quality and reliability of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

We would be happy to provide you with an in-depth, non-binding consultation prior to a potential collaboration , including a personal on-site consultation upon request. We look forward to receiving your inquiry and will be happy to prepare a customized quote for you!

GET ADVICE NOW!