MEYER INDUSTRY RESEARCH: EXPERTS FOR MARKET ENTRY ANALYSES

MEYER INDUSTRY RESEARCH, as a professional market research company for market entry analyses, is your specialist for obtaining important market, customer and competitor information when entering new markets .

We have particular expertise in market entry analyses in the industrial and B2B sectors . MEYER INDUSTRY RESEARCH's clients for market entry analyses include, for example, medium-sized and large companies from the automotive, mechanical and plant engineering, medical technology, and energy technology sectors.

CURRENT MARKET ENTRY ANALYSES – PROJECT EXAMPLES

customized market entry analyses for our clients , tailored to their specific requirements. In many cases, our market analyses focus on innovative products and services in technology-driven markets. Over the past ten years, we have successfully completed more than 300 market entry analyses for our clients. Through a smart mix of secondary sources and qualitative interviews with decision-makers in the target market, we provide our clients with clear insights.

Click on the project examples to learn about some exemplary market and competitive analysis projects from MEYER INDUSTRY RESEARCH.

Vehicle manufacturers are increasingly focusing on consolidating and centralizing their electronic architectures for future vehicle platforms, and are therefore increasingly using central control units/domain controllers. A central ADAS control unit handles the aggregation of important sensor data and thus represents the "brain" of the autonomous vehicle. Our client, an internationally operating electronics manufacturer in the automotive sector, planned the development of a central ADAS controller and commissioned us to conduct a market entry analysis for its use by European passenger car and commercial vehicle OEMs as part of a strategic evaluation.

For a high-performance vehicle manufacturer, we conducted a market entry analysis to examine the opportunities and potential of expanding their portfolio into the automotive accessories sector. The analysis included market size and growth potential, key market segments, customer requirements, and trends in the global automotive accessories market.

For an international automotive supplier, we conducted a strategic market entry analysis examining the future market opportunities and risks presented by the "shared mobility" trend. The potential medium-term development toward shared, autonomous vehicles will not only transform the business of OEMs but will also significantly impact the business of suppliers. New business areas are emerging, while established business models may lose relevance. Based on our market analysis, our client is already preparing for potential future market scenarios.

To meet the rapidly growing demand for lithium-ion batteries for electromobility, automation and robotics are increasingly being implemented in global battery manufacturing. For our client, a supplier of highly specialized automation systems for battery production, we conducted a market entry analysis of the global market for lithium-ion manufacturing, identified the key battery producers in the major manufacturing countries, and analyzed the leading competitors in battery manufacturing technologies.

Governments worldwide are increasing their investments to enhance internal security. Manufacturers of surveillance and detection technology are benefiting from this trend and expanding their product portfolios. In addition to established X-ray technology, complementary technologies such as gamma spectroscopy, infrared spectroscopy, and ion mobility spectrometry (IMS) are increasingly being used. For a supplier of shielding technology for security systems, we conducted a market entry analysis examining the market and the leading providers of X-ray-based security systems. Based on this market analysis, the client is systematically developing this high-growth market.

For an innovative system for the automatic cleaning of conveyor chains in overhead conveyor systems, we conducted a market entry analysis examining market potential, competitive landscape, customer requirements, and barriers to entry. Through numerous interviews with technical and production managers at powder coating companies, large paint shops, and foundries, we developed a solid foundation for the client's planned market entry in the German-speaking and European markets.

We supported our client, an Iranian manufacturer of materials testing machines, in their planned market entry into Germany and Europe with a tailored market entry analysis. The focus was on destructive materials testing systems, which until now had only been sold in their domestic market and in Asia, and which, based on our market analysis, can now also be specifically marketed to German customers.

Our client, a systems manufacturer of optomechanical components, particularly for medical technology, commissioned us to conduct a market entry analysis in ophthalmology. In specific application segments such as slit lamps and surgical microscopes, we developed the foundation for the planned expansion of their market position and the growth of their sales activities.

Questions and answers on market entry analysis 

Here we answer some frequently asked questions from our customers about conducting a market entry analysis:

A market entry analysis systematically examines a defined target market based on defined criteria/questions, usually in preparation for a planned market entry into a new market. Important criteria for assessing a market include, for example, market size/market potential, competitive situation, customer requirements, and market entry barriers .

Market entry analysis serves to reliably assess the strengths, weaknesses, opportunities, and threats of a company in the target market ( SWOT analysis ). Based on this analysis, a general decision can be made regarding the attractiveness of the target market (market entry yes/no), and the appropriate market entry strategy (e.g., own location, export, joint venture, acquisition) can be selected.

Market entry analysis uses both secondary sources (e.g. statistics, databases, company publications in the market, specialist articles) and primary market research methods (e.g. expert interviews, customer surveys, panels) as market research methods.

According to Ansoff's product/market matrix, three typical cases of market entry projects are distinguished for which market potential analyses are created:

(1) Market development strategy: An existing product is placed in a new market (e.g. new country market, new customer segment).

(2) Product development strategy: A new product is to be placed on an existing market (country market, customer segment) as well as

(3) Diversification strategy: A new product is to be placed in a new market (e.g. new country market, new customer segment).

To obtain a sound basis for the planned market entry, a market entry analysis should address the following questions:

(1) Current market size/market potential: What is the current market volume? What are the current unit numbers and sales volumes offered by the market?

(2) Market growth: What future developments can be expected in the coming years?  What factors are driving market development? 

(3) Market segments: Which segments and submarkets offer the most attractive potential for market entry?

(4) Competitive situation: Which competitors are active in the market? How do they operate in the market and what are their strengths and weaknesses?

(5) Target customers: What customer segments exist? Who are the most important target customers?

( 6) Customer requirements: important  for market development

(7) Trends: What trends and new developments are influencing the market?

A sound market entry analysis utilizes diverse sources to create a reliable and comprehensive picture of the target market. Key data sources for a market entry analysis include market studies and statistics , search engines, specialized trade journals for the target industry, information from trade fairs and industry events, data from industry associations , international company databases, annual report databases , and social networks such as Xing or LinkedIn. Particularly in technically driven niche markets and innovative sectors, structured expert interviews essential for obtaining a solid assessment of market opportunities and risks in the new market. Therefore, MEYER INDUSTRY RESEARCH supplements structured secondary research in most market entry analysis projects with systematic expert interviews .

If sufficient time and experienced staff are available within the team, a market entry analysis can generally be conducted internally. However, it's important to note that depending on the background knowledge and interests of the employee tasked with the analysis, internal execution can lead to unbalanced results . If the employee wants to advance "their" topic internally, they will seek out positive market information more actively than market risks. Conversely, if the employee considers the market under investigation unattractive from the outset, they may approach the topic with a corresponding search strategy. In such cases, this is referred to as a "bias" or "preconception" in the analysis . In these situations, collaborating with a specialized agency that can produce neutral and reliable market entry analyses can be beneficial.

Do you have any further questions about conducting a market entry analysis? We would be happy to assist you.

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PROFESSIONAL MARKET ENTRY ANALYSIS OF UNCOMPROMISING QUALITY – EXTENSIVE REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market analysis results.  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

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Individual consultation for your company analysis

At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!

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