MARKET AND COMPETITIVE ANALYSIS IN INDUSTRY AND B2B
While systematic market and competitive analyses have been widespread in end-customer markets (B2C) for many years, industrial companies and B2B sectors only now reacting to the increasing competitive pressure and recognizing the potential of systematically considering markets and competitors as an important strategic tool.
MEYER INDUSTRY RESEARCH is a market research company specializing in systematic market and competitive analysis within demanding technology sectors. We provide our clients with reliable market and competitive analyses , tailored to their specific business needs. Our clients primarily work with CEOs, marketing managers, sales directors, and business development managers in the industrial, service, and consulting industries. We would also be pleased to support you and your company in systematic market development !
OUR SERVICES IN MARKET AND COMPETITIVE ANALYSIS
Our market and competitive analyses support our clients with market entry, growth, M&A, strategic realignment, or the creation of a business plan for startups. Learn more about our range of services in the field of market and competitive analysis and select one of our focus topics:
Since 2006, we have been creating customized market and competitive analyses for our clients in industry, services, and consulting. We have access to all major databases and industry sources in the industrial sector, enabling us to develop your market and competitive analysis efficiently and reliably. Our robust network of industry contacts also helps us generate valuable market assessments from industry experts and market participants.
Our systematic research approach enables us to create a meaningful competitive analysis and provide insights into competitors' strategies. For example, not being fully informed about competitors' activities and developments carries certain risks. Based on the collected data about the competition, well-founded decisions can be made, leading to sustainable revenue growth. A robust market and competitive analysis conducted by us can therefore make all the difference compared to the competition and contribute to the long-term success of your business.
An individual market and competitive analysis also include only specific steps, focusing, for example, on the market environment and market observation, identifying potential customers, or analyzing the strengths and weaknesses of the competition. Numerous client testimonials in the field of market and competitive analysis speak for themselves: References
QUESTIONS AND ANSWERS ON MARKET AND COMPETITIVE ANALYSIS
Here we answer some frequently asked questions from our clients regarding conducting market and competitive analysis:
Do you have further questions about conducting a market and competitive analysis? We would be happy to assist you: Contact
MARKET RESEARCH AGENCY FOR MARKET AND COMPETITIVE ANALYSIS
MEYER INDUSTRY RESEARCH specializes in creating and conducting market and competitive analyses automotive, mechanical engineering, medical technology, energy technology , and electronics industries, we develop fact-based and reliable decision-making tools through our professional market analyses.
The market and competitive analyses we create for companies serve our clients as a sound basis for strategy projects, market entry projects, the creation of a marketing strategy , and in the area of mergers & acquisitions (M&A).
INDUSTRIES OF OUR MARKET AND COMPETITIVE ANALYSES
We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technologies, smart homes, and connected medical devices are just some of the areas that offer great potential for innovative companies. The data from our market and competitive analyses is collected in structured and predefined steps. This helps you identify new market opportunities, understand your competitors in detail, reliably assess risks, and thus stay one step ahead of the competition. Our industry focus areas at a glance:
Current market data and trends for OEMs, automotive suppliers and innovative service providers
Trends and innovations in the field of electric vehicles, charging technology and fuel cells
Market potential and growth opportunities for innovative machine manufacturers and suppliers worldwide
Growth potential and innovations for medical technology manufacturers and suppliers
New markets and potential in the growth markets of electronics and semiconductors
Current market data and forecasts in energy technology worldwide
Our company provides you with up-to-date information on growth potential, the competition, key industry trends, and future customer requirements in dynamic industries. With the help of market and competitive analyses from MEYER INDUSTRY RESEARCH, you can confidently tap into new markets and successfully position your company within them. We deliver reliable, concise market information to help you drive your business forward.
EXAMPLES OF MARKET AND COMPETITIVE ANALYSES
Here are some examples of market and competitive analyses that we have successfully prepared for our clients:
- Conducting a market analysis in the DACH region for a client in the mechanical engineering sector
- Analysis of the key competitors of a supplier company
- Conducting a market analysis to identify diversification potential for an automotive supplier
- Calculating market shares and screening the most important competitors for a company in the IT industry
- Preparation of a competitive analysis for a client in the e-mobility sector
- Identifying relevant competitors and rivals for a medical technology company
- Identifying potential market entry barriers for a high-tech start-up (Step 1)
- Developing a business plan for a high-tech start-up (Step 2)
- Strengths & Weaknesses Analysis (SWOT Analysis) for an automotive supplier
- Conducting a competitive analysis for a mechanical engineering company (Step 1)
- Determining the target group and identifying potential customers for a machine manufacturer (Step 2)
- Identifying competitors and rivals of a customer from the aviation industry
- Quarterly competitive analysis for a company in the automotive industry
- Market analysis for a mechanical engineering company for market entry into a new target market
- Market and trend analysis in the field of e-mobility with the aim of launching a new marketing strategy and identifying and utilizing opportunities
- Competitor analysis to calculate market share for an energy company
- Strengths & Weaknesses Analysis (SWOT Analysis) for the most important competitor of a plant engineering company
- Preparation of a competitive analysis for a medical technology company
- Preparation of a competitive analysis including a comparison of selected products to improve sales activities and marketing in the energy sector
- Identifying potential suppliers to increase negotiating power for a company in the mechanical engineering industry
- Collection of data and market trends as part of a competitive analysis in the electronics sector
- Analysis of target groups for more targeted communication and optimization of marketing in the field of e-mobility
- Analyzing competitors' products and services to improve planning in the development of new products
- Identifying the strengths, weaknesses, opportunities, and threats (SWOT analysis) of a medical technology company's competitors
- Analysis of the strategies, target groups, products and services of the key competitors (annually) of a medical technology services provider
- Conducting a competitive analysis, including a strengths and weaknesses analysis of the main competitors and an examination of other market participants in the automotive industry
- Workshop aimed at providing a mechanical engineering company with guidance on analysis methods, processes and techniques to independently conduct reliable market research
- Description of the competitive situation in the automation environment
- Creating a market analysis and defining relevant target groups for a company in the process engineering sector
- Ongoing monitoring of marketing activities in the automotive OEM competition with the aim of adapting one's own offerings, products and sales methods
- Systematic analysis of price structures in the target market for IT services
- Detailed market and competitive analysis & product benchmarking for a manufacturer of hydraulic components
- Market and competitive analysis in high-precision applications for lathes (e.g., medical technology, aerospace, metrology) and identification of customers and contacts for further sales development
WE ARE YOUR PARTNER FOR SUCCESSFUL MARKET AND COMPETITIVE ANALYSES
“Market and competitive analysis in the industrial sector is a central component of strategic corporate management. It serves to make well-founded decisions about products, services and business developments by providing reliable information about market structures, trends and the positioning of competitors.”.
More and more companies, including those in the industrial sector, are recognizing that comprehensive market and competitive analysis is essential for success in increasingly competitive markets. It enables companies to identify opportunities, minimize risks, and maintain their competitive edge in the long term
Individual consultation for your company analysis
At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!
