Market research company Germany

Our approach: Every study conducted by our company is based on data collected using predefined methods proven in the industry. Close and active communication with our clients is crucial to us in every project phase. This can take place via video conference, on-site at your company, or at our offices. This way, you are not only always informed about the progress of your project, but can also actively participate in the design and selection of methods. After the study has been completed, we present the results and findings, again via video conference, either at your location or at our offices in Munich.

We provide targeted support: The results of our market research study can help your company, for example, in business development, developing a marketing strategy, implementing sales projects, finding a new location, or serve as a data basis for further market research projects. If you would like to learn more about our methods or our services, products, and solutions, please contact us.

Expertise & Experience: Our market research institute has many years of experience advising companies from various industries. Conserve your resources and benefit from the expertise and experience of our specialists. We look forward to your inquiry regarding B2B market research.

Methodological expertise in the industrial sector: We do not offer mystery shopping, panel platforms, or test studios—methods often used in B2C market research. Our B2B market research relies primarily on utilizing all relevant secondary sources, ideally supplemented by primary sources such as expert or customer interviews.

Secondary market research involves evaluating all available information about the target market, the company and its competitors, customers and their requirements, as well as market developments and trends. This includes utilizing existing market studies, market data from statistics, publications in trade journals, annual reports, press releases, and other so-called secondary data. The advantages of this approach are relatively quick and cost-effective market research results. A disadvantage is that the findings are based solely on existing data, and therefore, for example, the potential of very new products or services can only be assessed to a limited extent.

Primary methods involve gathering new information about the target market. This is achieved through various forms of surveys or data collection, such as interviews (in person, by telephone, or video conference) or online data collection. These methods are more time-consuming and expensive than secondary research, but they allow for the evaluation of new facts and innovations, such as a new product idea (e.g., in the context of a company start-up or technological innovations). Specialized market research institutes like MEYER INDUSTRY RESEARCH offer the necessary resources and tools as a service for conducting primary market research.

Our clients: From our Munich location, our market research institute conducts market research for companies, public sector clients, universities, and research institutions worldwide, including specialized organizations. The high percentage of repeat clients and our extensive portfolio not only reflect the quality of our work and our institute, but also speak to the products, services, and solutions we offer, and ultimately, the success of your market research project. As a market research institute, MEYER INDUSTRY RESEARCH supports clients in the automotive, e-mobility, mechanical engineering, medical technology, electronics, and energy sectors with their individual market research needs.