INDIVIDUAL MARKET RESEARCH FOR INDUSTRIAL AND TECHNOLOGY SECTORS

MEYER INDUSTRY RESEARCH develops customized market research and market analyses to support your strategic business decisions. Our market research delivers the necessary information quickly and precisely tailored to your needs and your market.

As an experienced service provider for industrial market research, we have developed special methods for obtaining market data in our key industries: automotive, mechanical engineering, electronic components, energy technology and other technology-driven industrial sectors.

CURRENT MARKET RESEARCH – PROJECT EXAMPLES

We develop customized market research and market analyses for our clients, tailored to their specific requirements. Click on the project examples to learn about some exemplary market research projects from MEYER INDUSTRY RESEARCH.

The increasing production volumes of electric vehicles and the associated changes in the automotive value chain are also a concern for the machine manufacturers involved. Our client, a world-leading manufacturer of high-precision machining centers, wants to capitalize on the resulting market opportunities and serve attractive target customers who will be manufacturing complex housings for automotive electric motors in the future with new machine solutions.

The goal of our structured and global market research was to identify companies that manufacture electric motor housings for electric vehicles and to collect relevant data on these companies in order to derive the market size and market development from this information.

Our client, a leading German premium car manufacturer, planned to expand its supplier base for high-quality trim parts made of wood, aluminum, and plastics for interior and exterior applications. Our market analysis identified, thoroughly examined, and systematically evaluated more than 100 potential suppliers worldwide. Based on this comprehensive market analysis, the purchasing and development departments have the opportunity to broaden their supplier network and establish new local suppliers for their global plants.

Our client, a Swiss supplier of precision parts made of steel, aluminum, and titanium, manufactured on 5-axis machines, was considering the purchase of several large milling machines for machining large components for demanding applications. Since the investment, including the construction of a new production hall, reached a critical scale for the medium-sized company, the management commissioned us to conduct a systematic market analysis prior to the purchase.

The study examined the potential, customer needs, and requirements for large 5-axis milled parts in the aerospace, machine component, energy technology, marine propulsion, and vacuum technology sectors. More than 50 interviews with buyers and decision-makers at potential target customers in these industries provided reliable information on market potential, opportunities, and risks.

In this market research project, we compiled a comprehensive list of contract cutting companies currently using waterjet, laser, or plasma cutting technology for the strategic sales department of a waterjet cutting machine manufacturer. The information from this market analysis serves as a basis for the client to systematically approach new customers in the target market.

For the management of a globally operating testing and certification service provider, we conducted this market analysis of the German market for statutory testing (safety inspections, metrological inspections) in hospitals and medical practices. The ongoing consolidation of the hospital and practice landscape, the implementation of the new Medical Device Operator Ordinance (MPBetrV), and continued increases in investment in medical technology in hospitals and practices are driving dynamic market development. This market research served as the basis for our client's further strategic expansion of this business area.

For a provider of technical facility management services for healthcare facilities, we conducted comprehensive market research analyzing the market potential, competitive landscape, and customer needs in approximately 50 selected hospitals. Through interviews with managing directors and technical managers of these facilities, we developed a qualified overview of the status quo, needs, and requirements for service providers in the areas of facility management, IT and telecommunications operations management, medical technology management, compliance management, and consulting. This market research served as a planning basis for the client's management team's market entry.

For a specialized engineering service provider, we conducted a market analysis examining the future market potential for the decommissioning of nuclear power plants in Germany. Against the backdrop of the nuclear phase-out, we analyzed the market situation, key trades involved in decommissioning, and engineering firms and service providers currently active in this segment.

For a developer of a novel robotics solution in the field of assembly automation, we conducted a customized market research analysis, examining market potential, applications, current market solutions, trends, and customer requirements. Based on the findings of this market analysis, the client was able to systematically launch their product on the market.

INDUSTRIES OF OUR MARKET AND COMPETITIVE ANALYSES

We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technologies, smart homes, and connected medical devices are just some of the areas that offer great potential for innovative companies. The data from our market and competitive analyses is collected in structured and predefined steps. This helps you identify new market opportunities, understand your competitors in detail, reliably assess risks, and thus stay one step ahead of the competition. Our industry focus areas at a glance:

Automotive

Current market data and trends for OEMs, automotive suppliers and innovative service providers

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Electromobility

Trends and innovations in the field of electric vehicles, charging technology and fuel cells

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Mechanical engineering

Market potential and growth opportunities for innovative machine manufacturers and suppliers worldwide

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Medical technology

Growth potential and innovations for medical technology manufacturers and suppliers

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Electronics

New markets and potential in the growth markets of electronics and semiconductors

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Energy

Current market data and forecasts in energy technology worldwide

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Our company provides you with up-to-date information on growth potential, the competition, key industry trends, and future customer requirements in dynamic industries. With the help of market and competitive analyses from MEYER INDUSTRY RESEARCH, you can confidently tap into new markets and successfully position your company within them. We deliver reliable, concise market information to help you drive your business forward.

STRUCTURE & SYSTEM: OUR APPROACH TO MARKET RESEARCH

Through over 300 demanding market research projects, we have developed a structured analytical approach. Each market analysis follows a rigorous process for efficient data collection. You benefit from our experience and receive a report that provides structured and reliable answers to your strategic questions, such as those concerning competitors, target groups, market size, market share, trends, products, other market information, or data on selected customers.

Close cooperation with you

Through on-site meetings or phone calls, we maintain close contact with you to establish a precise focus for your market research and to define the research strategy step by step. This close collaboration is essential, especially in technologically demanding and niche markets, to ensure that the analyses are concise and to the point, providing you with precisely the data and information you need and thus guaranteeing the success of the project.

International access

For our market analyses, we have access to extensive research tools and resources in our target industries. This allows us to obtain information and data efficiently and quickly. Among other things, we utilize our various databases for trade and daily newspapers , review existing market studies via our market research databases and platforms , analyze competitors and customers in our international company databases , and gather data from industry-relevant social networks.

Systematic approach

Our methodology and research process, specifically developed for market analysis in industry and B2B, ensures the systematic acquisition of data and information in complex environments. The foundation of every market analysis is a well-thought-out research strategy, developed by our project manager in consultation with you. This strategy guarantees the success of the market analysis and provides the roadmap for the systematic acquisition of the necessary market data. It incorporates all relevant tools and sources. Multilingual keywords, advanced search options, and key sources such as databases, industry associations, trade journals, and chambers of commerce are defined in advance and systematically evaluated. This comprehensive approach guarantees the high reliability and quality, and thus the success, of every market research project conducted by MEYER INDUSTRY RESEARCH.

Intelligent merging and analysis

"From data to insights" is the crucial step following systematic data collection. In this phase, the figures, statistics, and detailed information gathered from numerous data sources are aggregated, validated, and combined into a meaningful overall analysis. In many client projects, we work with the client to derive action options, strategic development directions, and key implications for the client based on the researched market data and analyses, thus bridging the gap between analysis and business implementation.

Factsheet Market Research

QUESTIONS AND ANSWERS ABOUT INDIVIDUAL MARKET RESEARCH

Here we answer some frequently asked questions from our customers about conducting market research:

Market research is the structured collection of information about the market, target groups, and competitors based on defined questions. These questions can relate to market volume, market growth/market forecasts, competitors, customer requirements in the target market, or market size and trends, and are individually defined for each project. The results of market research serve as a reliable assessment of strengths, weaknesses, opportunities, and threats (SWOT analysis), for example, during market entry, internationalization, or for business plans of start-up companies.

Crucial for successful market research is the clear definition of the target market ( market segmentation ) and the precise definition of the research questions. Frequently used market research methods include secondary sources (e.g., statistics, company publications, trade articles) and primary market research methods (e.g., interviews, surveys, panels).

Market research has a wide range of applications. entrepreneurs it to assess the market potential and competitive landscape of their business idea as part of their business plan . Established companies use market research to identify new customers in a particular business area. It is also frequently used to evaluate the potential of market launch projects. Similarly, questions about market trends and customer preferences for developing marketing strategies are reasons why entrepreneurs contact us. Market research can also be used to conduct competitive analyses or for continuous market monitoring.

Effective market research utilizes diverse sources to develop a neutral and comprehensive understanding of the market situation. Key sources include market studies and statistics , search engines, specialized industry journals, information from trade fairs and industry events, data from industry associations , company databases, annual report databases, and social networks such as Xing or LinkedIn. The precise selection of sources and the definition of the methodology always depend on the specific questions and content of the market analysis.

Provided sufficient time and qualified personnel are available internally, market research can generally be conducted in-house. However, especially in medium-sized businesses, many companies lack departments with sufficient experience in conducting market analyses and familiarity with the relevant methods.

In the industrial and B2B sectors, specific knowledge of sources required to obtain reliable market information, particularly for niche markets, innovations, or technology-driven industries. Furthermore, full access to critical information often access to paid, specialized databases . In such cases, collaborating with a specialized market research agency like MEYER INDUSTRY RESEARCH can be a good alternative.

Our extensive research experience and access to key databases and sources enable us conduct market research for our clients quickly and efficiently . Often , we can provide our clients with initial results just a few days a few weeks before we can present the results of our market research.

Do you have further questions about conducting market research? We would be happy to assist you as your contact person and work with you step by step to develop the best approach.

The price of market research depends on the underlying questions the study aims to answer. Is it about identifying market size and trends, for example, in the context of developing new products? Are you also interested in competitors' market shares? Do you want a more detailed analysis of the competition in general? Or does your market research aim to define your target groups more precisely? Depending on the specific questions being asked, the methods, duration, and price of market research will vary.

We will gladly provide you with a specific offer upon request.

Do you have any further questions about conducting market research? We would be happy to assist you as your contact person and work with you step by step to develop the best approach.

Extensive market research experience in industry

MEYER INDUSTRY RESEARCH offers individual market research for automotive, mechanical and plant engineering, electronics, energy and other technology-driven industries.

Our customers are medium-sized and larger manufacturers, suppliers and service providers who are planning systematic growth in new industries, want to reduce their company's dependence on a few strong customers in an industry, or want to benefit from the opportunities in future markets .

We also routinely support demanding M&A boutiques, investors and internationally active trade fair companies with our market research.

PROFESSIONAL MARKET RESEARCH OF UNCOMPROMISING QUALITY – EXTENSIVE REFERENCES

Managing directors, sales managers, and strategy and business development managers at over 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of the results from our market and competitive analysis .  Our demanding clients, ranging from large corporations to medium-sized businesses and startups, also value the personal and open collaboration with our team, as evidenced by numerous testimonials – please see for yourself.

Further references

Individual consultation for your company analysis

At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!

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