MEYER INDUSTRY RESEARCH: MARKET ENTRY STRATEGY CONSULTING

As a professional market research company for market entry strategies, MEYER INDUSTRY RESEARCH is your consultant for the acquisition of important market, customer and competitor information when developing strategies for new markets .

We have particular experience in market entry strategies in the industrial and B2B sectors . Our market entry consulting firm's clients include medium-sized and large companies in the automotive, mechanical and plant engineering, medical technology, and energy technology sectors.

CURRENT MARKET ENTRY STRATEGY – PROJECT EXAMPLES

customized market entry strategies for our clients , tailored to their specific requirements. In many cases, the market analyses we conduct focus on innovative products and services in technology-driven markets. Our market entry analyses examine both domestic and international markets. In more than ten years, we have successfully completed over 300 projects for our clients to enter new markets. Through an intelligent mix of secondary sources and qualitative interviews with decision-makers in the target market, we provide clarity for our clients.

Click on the project examples to learn more about some exemplary market entry projects from MEYER INDUSTRY RESEARCH.

The networking of machines and systems in industrial production is becoming increasingly common. For our client, a software start-up, we developed a market entry strategy for a newly developed industrial networking protocol. The solution is used, for example, in the networking of logistics robots that autonomously supply goods for production in factory halls. To develop a market entry strategy, we conducted interviews with leading solution providers in the field of industrial networking, among other things. Based on our findings, the start-up was able to systematically tap into the new market.

Fuel cells are predicted to have great future potential for mobile and stationary applications. Although the market is currently still in its development phase, attractive applications and potentially high volumes are already emerging in the medium term. For our client, we developed a customized market entry strategy for an automation solution in the field of fuel cell production and assembly of fuel cell stacks.

Driven by a growing global population and improved medical care, the market for pharmaceutical products has been growing at a steady rate for years. Our client, a supplier of specialized pharmaceutical packaging, commissioned us to develop a market entry strategy for the global market. A particular focus of the market entry analysis was the identification and analysis of attractive target customers and their needs, both domestically and internationally.

To meet the rapidly growing demand for lithium-ion batteries for electromobility, automation and robotics are increasingly being incorporated into global battery production. For our client, a provider of highly specialized automation systems for battery production, we developed a market entry strategy to tap into the global market.

For a young startup developing software in the field of electronic design automation, we investigated the target market and customer requirements for the company's planned market launch. The interview-based project enabled the founders to better assess the market opportunities and risks and identify key barriers to market entry in a timely manner.

For our client, a nationwide engineering firm operating in the infrastructure sector, we examined the market, growth potential, competition, and future industry trends in the telecommunications engineering services market. The focus of our analysis was on markets in railway technology, fiber optics, mobile communications and 5G network expansion, as well as the development of telecommunications systems for road infrastructure. The analysis served the client to further develop its own strategy and prepare for entry into new, attractive growth segments.

While the automotive industry is becoming increasingly difficult as a sales sector for many suppliers, medical technology offers attractive prospects and growth potential. Therefore, we are receiving an increasing number of project inquiries for developing market entry strategies for the medical technology market. Mechanical engineers, component suppliers, and service providers are increasingly exploring the opportunities offered by entering the medical technology market. You can find numerous project examples on our Medical Technology industry page: Medical Technology Market Analysis

The experience of the COVID-19 crisis has shown that the food industry is a resilient sector that, thanks to the growing global population, also achieves stable growth rates globally in the long term. Therefore, more and more mechanical engineering companies, suppliers, and service providers are exploring the opportunities offered by the industry and commissioning us to develop customized market entry strategies for the food industry, both domestically and internationally. Trending topics such as automation and digitalization offer attractive growth potential for new market entrants and suppliers.

For our client, a leading integrator in the field of robotic process automation, we developed a market entry strategy for robotic process automation solutions in the pharmaceutical industry. In numerous industries, automation is also increasing in non-manufacturing tasks. The financial and insurance sectors are already making extensive use of the possibilities offered by robotic process automation, but new sectors such as the pharmaceutical industry are also increasingly exploiting the potential for efficiency and quality assurance through the use of software robots in administrative tasks.

Our client, a system manufacturer of optomechanical components, particularly for medical technology, commissioned us to conduct an analysis to support its market entry strategy in ophthalmology (eye care). In specific application segments such as slit lamps and surgical microscopes, we developed the strategic and sales foundation for expanding our client's market position.

The global market for battery management systems is growing rapidly from approximately 9 million units today to approximately 49 million units by 2027. 48V BMS will become the "new normal," with 400V systems initially dominating high-voltage architectures. 800V architectures are found in the performance segment, but increasingly also in the C and D segments. Given this attractive growth potential, we are supporting a leading automotive supplier in entering the battery management systems market and have analyzed the market, competition, and trends in the global market.

The market for medical cannabis and CBD products is growing internationally at double-digit rates. In Germany, too, an increasing number of players are active in the market or are planning to enter the market if the legal situation is amended accordingly. Our analysis examined the current state of development, the leading players in the market, and the potential in the market segments for medical cannabis.

RELIABLE INFORMATION FOR YOUR MARKET ENTRY STRATEGY

Every market entry strategy requires a robust preliminary analysis to realistically assess opportunities and risks and facilitate and accelerate the company's entry into the new industry. To achieve these goals, we provide our clients with reliable information on the following market entry topics:

What unit volumes and sales potential does the target market offer? Which products and services offer the greatest potential?

What growth potential can be expected in this new area? Which products and services are growing fastest? Which foreign countries offer the most attractive development potential?

Which segments or product areas have the most attractive potential?

Which competitors are currently active in the market? How do they operate in the market, and what are their strengths and weaknesses?

Who are the most important target customers in the industry? How concentrated is the customer landscape?

What key success factors and requirements must be met to develop the new customer sector? Are there any barriers to market entry that make it difficult to access domestic or international markets?

What trends are driving companies (competitors, customers, suppliers) in the medium to long term? Are there innovative start-ups in the area that are driving forward new technologies and thus changing the landscape?

Based on this information on potential, requirements and competition, we will work with you to develop a robust market entry strategy for your successful go-to-market, thus supporting you in your expansion and market launch both domestically and internationally.

market entry strategy_factsheet

Frequently asked questions about market entry strategies

Here we answer some frequently asked questions from our clients about developing a market entry strategy:

A market entry strategy determines the route a company intends to take to enter a new market. The most common market entry strategies are access through internal resources (e.g., establishing a separate company), exporting from an existing national subsidiary, joint ventures/investments (collaboration with a partner, often local), or the acquisition of a start-up or an established player in the market (M&A).

market entry analysis is often conducted to determine the appropriate market entry strategy . The market entry analysis serves to provide a reliable assessment of the company's strengths, weaknesses, opportunities, and threats in the target market ( SWOT analysis ) and can also be used to identify potential cooperation partners or M&A targets .

The foundation of a successful market entry strategy is a thorough investigation of the relevant market using professional market research methods . The most important market research methods include both secondary sources (e.g., statistics, databases, publications from companies in the market, specialist articles) and primary market research methods (e.g., expert interviews, customer surveys, panels).

There are various ways to enter new markets: Companies most commonly enter new markets using internal resources , i.e. by establishing their own presence in the target market. If they work with a partner to develop the market, they enter the market via a joint venture . If a suitable acquisition target is available in the market, they can also enter the market by purchasing a player already active in the market ( M&A ). One variant of this is the acquisition of minority stakes , e.g. in start-ups that operate in an innovative field. A structured market and competitor analysis examines which market entry strategy is most suitable and which partners or acquisition targets are available in the target market.

A systematic market entry strategy is based on a solid understanding of market potential (market size, market segments, market growth) , the competitive situation (market participants, start-ups, M&A potential) , customer requirements (key target customers/customer groups and their requirements, sales channels) , as well as trends and regulations (e.g., legal requirements, technological trends) in the target market. Based on this information, a reliable decision can be made as to whether developing the market with your own resources, a partnership, or an M&A strategy will provide the most efficient market access.

A solid market entry strategy is based on a variety of sources to obtain a balanced and up-to-date picture of opportunities and risks. For example, we utilize specialized international company databases, industrial trade press databases, and international annual report databases. Of course, our market entry analyses also evaluate publicly available information, but this information must be carefully reviewed for its robustness and reliability. To further explore the results, we also frequently conduct expert  interviews with market experts and industry decision-makers to obtain an unbiased assessment of the ideal market entry strategy.

The costs of developing a robust market entry strategy depend on the target market being examined, the regional nature of the study, and the required detailed information. Typical budgets range between €10,000 and €50,000, and approximately four to 12 weeks should be planned for careful implementation. We would be happy to prepare a customized quote for your market entry strategy.

Do you have any further questions about market entry strategies? We would be happy to assist you.

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PROFESSIONAL SUPPORT FOR YOUR MARKET ENTRY – EXTENSIVE REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of the results from our market and competitive analysis .  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

Further references

INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS

Trustful personal cooperation and the high quality and reliability of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

We would be happy to provide you with an in-depth, non-binding consultation prior to a potential collaboration , including a personal on-site consultation upon request. We look forward to receiving your inquiry and will be happy to prepare a customized quote for you!

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