B2B MARKET ANALYSIS IN INDUSTRY: TAKING ADAPTING FUTURE MARKETS

B2B market analysis for industrial sectors differs significantly from traditional market research in the consumer sector. Experience in designing the market analysis, selecting suitable sources, and interpreting and analyzing industrial market information are therefore key success factors for market analysis in industrial companies.

We analyze the opportunities in the markets of tomorrow : Autonomous, connected vehicles, intelligent production facilities, renewable energy technology, smart homes or connected medical devices are just some of the topics that offer great potential for innovative companies.

Our industry focus areas at a glance:

SPECIALIST FOR B2B MARKET ANALYSIS IN INDUSTRY

MEYER INDUSTRY RESEARCH specializes in market analysis in the B2B sector . An industry market and competitive analysis evaluates, for example, market size, market growth, market potential, competitive landscape, potential customers, as well as trends and developments in the target market.

In more than 300 completed B2B market analysis projects for industrial companies, we have gained valuable experience in the efficient execution of market analyses in complex industrial markets.

For market analyses in the industrial sector, we employ a proven, systematic  research approach that incorporates all relevant data sources. For sophisticated industrial market analyses, we leverage our extensive network of expert contacts to generate valuable, in-depth information on markets, potential, and trends.

Are you interested in an industry market analysis? Ask our experts!

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Frequently Asked Questions about B2B Market Analysis

Here we answer some frequently asked questions from our customers about conducting a B2B market analysis:

B2B market analysis refers to market research in the business-to-business sector . This encompasses market research in industries and sectors that exclusively supply their services to corporate clients and institutional customers, such as government agencies. It thus differs from the more widespread B2C (business-to-consumer) market research. B2B market analyses are conducted, for example, for automotive suppliers, mechanical engineering companies, electrical engineering companies, and companies in the medical technology sector. IT and software companies also frequently supply commercial customers and therefore usually fall into the B2B sector. Several specific aspects must be considered when conducting market analyses for these industries (see the following questions and answers).

Since B2B markets often have less information and market data available than B2C markets, a tailored research approach and the use of specialized data sources are necessary. Key sources include, for example, company databases, market studies, data from industry associations and research institutes, and publications from competitors (e.g., annual reports, investor relations publications). Markets and applications are often highly technical, so a solid technical background in the relevant industry is required for a sound assessment of potential, opportunities, and risks.

The key questions addressed in B2B market analysis are (1) market size and potential, (2) future market growth, (3) competitive landscape and strategic analysis of key competitors, (4) customer structure and requirements, and (5) industry trends and developments. Each B2B market analysis has specific focus areas depending on the client's requirements. Based on our experience from over 300 completed projects, we would be pleased to develop a customized concept for the content of your B2B market analysis.

The methods used to gather information in B2B market analyses differ from those used in traditional B2C market research. For example, we utilize specialized international company databases, industrial trade press databases, and international annual report databases. While we also evaluate publicly available information, this is often very limited in niche and technically driven markets. Furthermore, to deepen our findings, we frequently conduct expert interviews with market experts and industry decision-makers to obtain a neutral and up-to-date picture of the B2B market.

Especially in specialized niches or highly innovative new markets, expert interviews are essential for obtaining a sound assessment of market opportunities and risks. Therefore, we utilize systematic expert interviews alongside systematic secondary research in numerous projects. We begin by identifying suitable interviewees within the industry , such as key customers, non-customers, partners, suppliers, research institutes, or government agencies. Our experience and contacts from over 15 years in industrial market research help us quickly find the right interviewees. Our open approach ensures the interviewees' willingness to cooperate. Each interview yields valuable information that enables a better evaluation of opportunities, risks, and development potential in the target market. These interviews often also reveal opportunities for collaborations, customer relationships, or new developments for our clients.

The cost of a B2B market analysis depends heavily on the market being studied, the information gathered, and the regional focus of the analysis. While smaller analyses are possible with a budget of approximately €5,000 net and can be completed within 1-2 weeks, more comprehensive analyses, including expert interviews, require significantly more time and resources. We would be happy to provide you with a non-binding quote tailored to your specific needs.

market analysis_B2B_factsheet

Do you have any further questions about your B2B market analysis? We are happy to assist you: Contact

INDIVIDUAL MARKET ANALYSIS VS. PURCHASE STUDIES

Numerous portals now offer a wide selection of pre-made market research studies for B2B markets. For a reasonable price, B2B reports containing market data, competitive analyses, and trend research are available, often based on (supposedly) remarkably up-to-date data.

Experience shows that a thorough preliminary review of market research studies is advisable, as a large number of disreputable providers are now active in the market. It is essential to inquire about the data sources used and the methodology employed in creating the reports from the provider beforehand to assess the reliability of the information. Unfortunately, the data quality of available market studies offered for purchase is often insufficient to serve as a basis for important business decisions. Nevertheless, there are also long-established providers of market research studies whose data sources we utilize in our analyses. Please feel free to contact us if you are considering purchasing a pre-prepared study for your market; we would be happy to provide you with a free, no-obligation consultation to evaluate the provider.

EXPERIENCE IN MARKET ANALYSES IN INDUSTRY – OUR REFERENCES

Managing directors, sales managers, and strategy and business development managers at over 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of the results of our industry market analyses.  Our discerning clients also value the personal and open collaboration with our team, as evidenced by numerous testimonials – please see for yourself.

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Individual consultation for your company analysis

At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!

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