B2B MARKET ANALYSIS IN INDUSTRY: TAPPING FUTURE MARKETS

B2B market analysis for industrial sectors differs significantly from traditional market research for end-customer segments. Experience in designing the market analysis, selecting appropriate sources, and interpreting and analyzing industrial market information are therefore key success factors for market analysis for industrial companies.

We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technology, smart homes, and connected medical devices are just some of the areas that offer great potential for innovative companies.

Our industry focus at a glance:

SPECIALIST FOR B2B MARKET ANALYSIS IN INDUSTRY

MEYER INDUSTRY RESEARCH specializes in B2B market analysis . An industry market and competitor analysis evaluates factors such as market size, market growth, market potential, the competitive situation, potential customers, as well as trends and developments in the target market.

In more than 300 B2B market analysis projects for industrial companies, we have gained valuable experience in the efficient implementation of market analyses in complex industrial markets.

For industrial market analyses, we apply a proven, systematic  research approach that incorporates all relevant data sources. For sophisticated industrial market analyses, we leverage our extensive network of expert contacts, through which we generate valuable, in-depth information on markets, potential, and trends.

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Frequently asked questions about B2B market analyses

Here we answer some frequently asked questions from our clients about conducting a B2B market analysis:

B2B market analysis refers to market research in the business-to-business sector . This refers to market research in sectors and industries that provide their services exclusively to corporate clients and institutional buyers, such as government agencies. It is thus distinguished from the widespread B2C (business-to-consumer) market research. B2B market analyses are conducted, for example, at automotive suppliers, mechanical engineering companies, electrical engineering companies, or companies in the medical technology sector. IT and software companies also frequently supply commercial customers and therefore usually fall into the B2B sector. When conducting market analyses for these sectors, certain special features must be observed (see the following questions and answers).

Since less information and market data is often available in B2B markets than in B2C markets, a tailored research approach and the use of specialized data sources are required. Key sources include company databases, market studies, data from industry associations and research institutes, and publications from competitors (e.g., annual reports, investor relations publications). The markets and applications are often highly technical, requiring robust technical background knowledge of the relevant industry for a solid assessment of potential, opportunities, and risks.

The key questions addressed in a B2B market analysis are (1) market size and potential, (2) future market growth, (3) competitive situation and strategic analysis of key competitors, (4) buyer structure and customer requirements, and (5) trends and developments within the industry. Each B2B market analysis has specific focuses depending on the client's requirements. Drawing on our experience from more than 300 completed projects, we are happy to develop a customized concept for the content of your B2B market analysis.

The methods of gathering information in B2B market analyses differ from traditional B2C market research. For example, we utilize specialized international company databases, industrial trade press databases, and international annual report databases. Publicly available information is also evaluated, but this is often very limited in niche and technology-driven markets. In addition, we frequently use expert interviews with market experts and industry decision-makers to gain a more in-depth understanding of the results, thus obtaining an unbiased and up-to-date picture of the B2B market.

Especially in special niches or very innovative, new markets, expert interviews are essential in order to obtain a solid assessment of market opportunities and risks. For this reason, we use systematic expert interviews in addition to systematic secondary research in numerous projects. We first identify suitable contacts in the industry , e.g. important customers, non-customers, partners, suppliers, research institutes or authorities. Experience and contacts from more than 15 years of industrial market research help us to quickly find the right contact persons. By conducting open discussions, we ensure that the interview partners are willing to cooperate. Each interview yields valuable information that enables a better assessment of opportunities, risks and development potential in the target market. The interviews often also result in opportunities for cooperation, customer relationships or new developments for our clients.

The cost of a B2B market analysis depends heavily on the market being examined, the information gathered, and the regional focus of the analysis. While smaller analyses can be completed starting at a net budget of approximately €5,000 and within 1-2 weeks, more comprehensive analyses, including expert interviews, require significantly more time and budget. We would be happy to provide you with a non-binding quote for your specific needs.

market analysis_B2B_factsheet

Do you have further questions about your B2B market analysis? We are happy to be your contact: Contact

INDIVIDUAL MARKET ANALYSIS VS. PURCHASE STUDIES

Numerous portals now also offer a comprehensive selection of ready-made purchasing studies for B2B markets. B2B reports with market data, competitive analyses, and trend research are available for a reasonable price, often based on (supposedly) surprisingly up-to-date data.

Experience shows that a thorough prior review of purchase studies is advisable, as a large number of dubious providers are now active in the market. The data sources used and the process for compiling the purchase reports should be requested from the provider in advance in order to assess the reliability of the information. Unfortunately, the data quality of the available market studies offered for purchase is often not sufficient to serve as a basis for important business decisions. However, there are also long-established providers of purchase studies that we also use as data sources for our analyses. Please feel free to contact us if you are considering purchasing a ready-made study for your market; we will then provide you with a non-binding consultation on evaluating the provider.

EXPERIENCE IN MARKET ANALYSIS IN INDUSTRY – OUR REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our industry market analysis results.  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

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INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS

Trustful personal cooperation and the high quality and reliability of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

We would be happy to provide you with an in-depth, non-binding consultation prior to a potential collaboration , including a personal on-site consultation upon request. We look forward to receiving your inquiry and will be happy to prepare a customized quote for you!

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