SPECIALISTS FOR INDUSTRY ANALYSIS IN B2B AND INDUSTRY
MEYER INDUSTRY RESEARCH, a market research agency, develops professional market analyses, customized industry analyses, industry studies, and industry research for companies and industrial service providers. Our clients in the automotive, mechanical engineering, medical technology, electronics, and energy sectors utilize these strategic industry analyses for market entry projects, the systematic development of new industries and sales markets, and the prioritization of investments.
Read on to learn more about how our industry analyses are structured , how we systematically collect data on an industry , and what typical project collaboration looks like in an industry study:
CURRENT INDUSTRY ANALYSES – PROJECT EXAMPLES
We develop customized industry potential analyses for our clients, tailored to their specific requirements. Click on the project examples to learn about typical cases of industry research conducted by MEYER INDUSTRY RESEARCH.
INDUSTRIES OF OUR MARKET AND COMPETITIVE ANALYSES
We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technologies, smart homes, and connected medical devices are just some of the areas that offer great potential for innovative companies. The data from our market and competitive analysis is collected in structured and predefined steps. This helps you identify new market opportunities, understand your competitors in detail, reliably assess risks, and thus stay one step ahead of the competition. Our industry focus areas at a glance:
Current market data and trends for OEMs, automotive suppliers and innovative service providers
Trends and innovations in the field of electric vehicles, charging technology and fuel cells
Market potential and growth opportunities for innovative machine manufacturers and suppliers worldwide
Growth potential and innovations for medical technology manufacturers and suppliers
New markets and potential in the growth markets of electronics and semiconductors
Our company provides you with up-to-date information on growth potential, the competition, key industry trends, and future customer requirements in dynamic industries. With the help of market and competitive analyses from MEYER INDUSTRY RESEARCH, you can confidently tap into new markets and successfully position your company within them. We deliver reliable, concise market information to help you drive your business forward.
SCIENTIFIC BASIS OF OUR ANALYSES: PORTER'S 5 FORCES
An industry structure analysis describes the industry environment and, according to Porter's Five Forces model, can be used in practice as a framework for assessing the attractiveness of a market or industry, for example, in market entry projects or new product launches. Porter's model describes a company's industry environment in terms of the competitive forces and the resulting bargaining power of customers, suppliers, competitors, and other market participants. Profit potential is defined based on five competitive forces:
- Customer bargaining power: From a supplier's perspective, an industry is attractive when customers have little bargaining power and negotiating strength. This can be due to, for example, high switching costs when changing suppliers, the generally limited availability of comparable replacement products from other suppliers, strong product differentiation, or the high importance of service. An industry structure analysis assesses customer bargaining power based on these factors.
- Negotiating position of suppliers: If a key supplier group holds a particularly strong market position and there are few or no alternative suppliers of substitute products, this also threatens the industry's attractiveness and profit potential. A supplier with unique technology or special patents can dictate the rules of the game in cooperation and thus enforce higher prices. The strength of suppliers' negotiating power is determined through an industry structure analysis.
- Intensity of competition: Foreseeable intense competition between competitors leads to declining returns in the business area and thus reduces its attractiveness. Depending on the circumstances, either price competition (reduced profitability due to lower prices) or performance competition (increased costs for development, production, sales, or advertising) leads to lower profitability.
- Risks from substitute products: A comprehensive analysis also captures the threat posed by competitors' substitute products that better meet customer requirements than currently available services. Drivers can include global trends (e.g., AI, digitalization, climate change), new legal frameworks, and new technologies that lead to innovations and new trends in the industry.
- Threat from new competitors: A key question, especially when high investments are required, is the risk to one's own market position posed by the entry of new competitors. Important factors here include market access through barriers to entry , the development of economies of scale, and access to distribution channels.
The term industry analysis is closely linked to that of market analysis and is often used synonymously. To distinguish them, industry analyses examine specific sectors, manufacturer groups, or industries and suppliers, whereas market analyses focus more on sales and product markets.
The content, methodology, and structure of market analyses and industry analyses are very similar. In both cases, the market, competitors, and customers are analyzed, opportunities and risks are compared, and the basis for a strategy of the commissioning company is thus developed.
QUESTIONS AND ANSWERS ON INDUSTRY ANALYSIS:
Here we answer some frequently asked questions from our customers about conducting an industry analysis:
An industry analysis systematically examines a defined target industry based on predefined criteria and questions . It serves to reliably assess a company's strengths, weaknesses, opportunities, and threats market entry analysis (national/international) or a market potential analysis . Crucial for the successful execution of an industry analysis is the clear delimitation of the relevant industry ( market segmentation ). Market research methods used for industry analysis include both secondary sources (e.g., statistics, publications from industry associations and companies, articles in leading industry journals) and primary market research methods (e.g., interviews with industry experts).
To obtain meaningful results from industry analysis in the industrial sector, a clear definition of the industry under consideration particularly important. Industry codes (in Germany: WZ codes, internationally: NACE codes) can be used for this purpose. Especially in the industrial sector, further delimitation criteria are often necessary, as the existing industry codes are too broadly structured. In most cases, it is also advisable to divide the industry into sub-segments and evaluate these segments differently with regard to their characteristics. Segmentation criteria include, for example, product characteristics, regional divisions, or price/performance categories.
In most cases, an industry analysis covers the following areas: (1) market size and potential, (2) market growth, (3) competitive landscape and strategic analysis of key competitors, (4) customer structure and customer requirements, and (5) market trends and developments. As part of a customized industry analysis from MEYER INDUSTRY RESEARCH, it is possible to tailor the analysis to the client's specific requirements and integrate additional aspects into the analysis.
A customized industry analysis provides a structured overview of the market, potential, competition, customer requirements, and trends in a defined target industry. Industry analyses are frequently conducted as part of market entry projects, the development of new customer groups, or the strategic realignment of companies. Commissioning a customized industry analysis enables a deep understanding of specific markets that are not covered by general industry analyses.
Specialized agencies like MEYER INDUSTRY RESEARCH have access to key data sources that enable reliable and comprehensive industry analysis. These include, for example, specialized international company databases, databases for research in industry-specific trade publications, and access to business reports, annual reports, and analyst reports . In addition to these secondary sources, we conduct telephone interviews with market participants, experts, and decision-makers at potential clients within the target industry.
Externally conducted industry analyses offer a neutral and reliable picture of the target industry under investigation. Clients benefit from the methodological expertise of external analysts and the extensive access to sources offered by specialized agencies like MEYER INDUSTRY RESEARCH. At the same time, outsourcing enables the rapid completion of industry analyses when internal resources are limited.
The processing time for a customized industry analysis varies between a few days and several weeks, depending on the topic and scope. The methodology used plays a crucial role. If only secondary sources need to be evaluated, industry analyses can usually be prepared quite quickly. However, if a deeper understanding of the industry requires additional interviews with market participants and experts, more processing time is needed. Please contact us to determine the required timeframe for your industry analysis.
PROCEDURE, SOURCES AND METHODS
Our systematic project approach, developed specifically for B2B industry analysis, ensures efficient and systematic research in complex sectors. Based on our experience with over 300 market and company analyses, we have developed a five-step approach that enables us to quickly and reliably generate insights into the potential, opportunities, and risks within an industry.
OUR STRENGTH: EXTENSIVE EXPERIENCE IN THE INDUSTRY
Our clients are medium-sized and larger companies (manufacturers, suppliers and service providers) that are planning systematic growth in new industries, want to reduce their company's dependence on a few strong customers in an industry, want to expand market shares, want to examine the competition in an industry or want to benefit from the opportunities in future markets.
We also regularly work for start-ups, university spin-offs, and numerous research institutes . Here, we support the market entry of innovations with our market and industry analysis expertise.
PROFESSIONAL ANALYSES OF UNCOMPROMISING QUALITY – EXTENSIVE REFERENCES
Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market analysis results. Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.
Individual consultation for your company analysis
At MEYER INDUSTRY RESEARCH, a trusting personal partnership and the high quality and reliability of our analyses are our top priorities.
We would be happy to advise you in detail and without obligation before any potential collaboration on a market study , including, if desired, a personal meeting at your location. We look forward to your inquiry and will gladly prepare a customized offer for you!
