Future market trends
Which market & technology trends will affect the market in the future? Which major developments are expected in terms of products, technology or sales/distribution channels?
Regulations/market entry barriers
Which regulations or market entry barriers have to be considered in the German market?
Key customers
Who are the main customer groups/key customers in the German market?
Competitor strategy
How are the main competitors approaching the German market?/ What are their market strategies?
Main competitors
Who are the major competitors in the German market?
Market growth/development
How fast will the market grow in the coming years? What are the key drivers of market development?
Market segmentation
What are the major market segments in our focus industry in the German market? How is the market structured?
Market size/ Market potential
How big is the market for our product/services in the German market? What potential do we have in the German market?