An industry analysis systematically examines a defined target industry based on defined criteria/questions. The industry analysis serves to reliably assess a company's strengths, weaknesses, opportunities, and threats within the target industry (SWOT analysis). Industry analyses are conducted, for example, as part of a planned market entry analysis (national/international) or a market potential analysis. Crucial for the successful execution of an industry analysis is the clear delimitation of the relevant [...]

In most cases, an industry analysis covers the following areas: (1) market size and potential, (2) market growth, (3) competitive landscape and strategic analysis of key competitors, (4) customer structure and customer requirements, and (5) market trends and developments. As part of a customized industry analysis from MEYER INDUSTRY RESEARCH, it is possible to tailor the analysis to the specific requirements of the client [...]

To obtain meaningful results from industry analysis in the industrial sector, a clear definition of the industry under consideration is particularly important. Industry codes (in Germany: WZ codes, internationally: NACE codes) can be used for this purpose. Especially in the industrial sector, further delimitation criteria often need to be considered, as the existing industry codes are too broadly structured. In most cases, it is also advisable to [...]

A customized industry analysis provides a structured overview of the market, potential, competition, customer requirements, and trends in a defined target industry. Industry analyses are frequently conducted as part of market entry projects, the development of new customer groups, or the strategic realignment of companies. Commissioning a customized industry analysis enables an in-depth understanding of specific markets that are not covered by general industry analyses.