Data protection

PRIVACY POLICY

We are very pleased about your interest in our company. Data protection is of particular importance to the management of MEYER INDUSTRY RESEARCH. Use of the MEYER INDUSTRY RESEARCH website is generally possible without providing any personal data. However, if a data subject wishes to use special services provided by our company via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to MEYER INDUSTRY RESEARCH. By means of this data protection declaration, our company would like to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

As the controller, MEYER INDUSTRY RESEARCH has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed through this website. However, internet-based data transmissions may, in principle, have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example, by telephone.

1. DEFINITIONS

MEYER INDUSTRY RESEARCH's privacy policy is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the public, as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy we use, among other things, the following terms:

A) PERSONAL DATA

Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

B) DATA SUBJECT

Data subject is any identified or identifiable natural person whose personal data is processed by the controller.

C) PROCESSING

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

D) RESTRICTION OF PROCESSING

Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

E) PROFILING

Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

F) PSEUDONYMISATION

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

G) CONTROLLER OR PARTY RESPONSIBLE FOR PROCESSING

The controller or controller responsible for processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

H) CONTRACT PROCESSORS

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

I) RECIPIENT

Recipient is a natural or legal person, public authority, agency, or other body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be considered recipients.

J) THIRD PARTY

Third party means a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct authority of the controller or processor.

K) CONSENT

Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data concerning him or her.

2. NAME AND ADDRESS OF THE CONTROLLER

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

MEYER INDUSTRY RESEARCH

Rosa-Bavarese-Straße, 3

80639 Munich

Germany

Phone: 089998297540

Email: mm@meyer-industryresearch.de

Website: www.meyer-industryresearch.de

3. COOKIES

The MEYER INDUSTRY RESEARCH website uses cookies. Cookies are text files that are stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string that allows websites and servers to associate the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

By using cookies, MEYER INDUSTRY RESEARCH can provide users of this website with more user-friendly services that would not be possible without the setting of cookies.

Cookies allow us to optimize the information and offers on our website for the user. As already mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter their login details every time they visit the website because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie for a shopping cart in an online shop. The online shop uses a cookie to remember the items a customer has placed in the virtual shopping cart.

The data subject can prevent the setting of cookies through our website at any time by making the appropriate settings in the internet browser used, thereby permanently denying the setting of cookies. Furthermore, cookies already set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully available.

4. COLLECTION OF GENERAL DATA AND INFORMATION

The MEYER INDUSTRY RESEARCH website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server's log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used to avert dangers in the event of attacks on our information technology systems.

When using this general data and information, MEYER INDUSTRY RESEARCH does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. MEYER INDUSTRY RESEARCH therefore evaluates this anonymously collected data and information both statistically and with the aim of increasing data protection and data security within our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

5. SUBSCRIPTION TO OUR NEWSLETTER

On the MEYER INDUSTRY RESEARCH website, users are given the opportunity to subscribe to our company newsletter. The input form used for this purpose determines which personal data is transmitted to the controller when subscribing to the newsletter.

MEYER INDUSTRY RESEARCH regularly informs its customers and business partners about company offers via a newsletter. Our company newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation email will be sent to the email address entered by the data subject for the first time for newsletter delivery using the double opt-in procedure. This confirmation email is used to verify whether the owner of the email address, as the data subject, has authorized receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to be able to trace the (possible) misuse of the email address of a data subject at a later date and therefore serves to legally protect the controller.

The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. Furthermore, newsletter subscribers may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes to technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. A corresponding link for the purpose of revoking the consent can be found in every newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller or to communicate this to the controller in another way.

6. NEWSLETTER TRACKING

MEYER INDUSTRY RESEARCH's newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, MEYER INDUSTRY RESEARCH can determine whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize newsletter delivery and to better tailor the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled to revoke the separate declaration of consent given via the double opt-in procedure at any time. After revocation, this personal data will be deleted by the controller. MEYER INDUSTRY RESEARCH automatically interprets unsubscribing from the newsletter as a revocation.

7. CONTACT OPTIONS VIA THE WEBSITE

Due to legal regulations, the MEYER INDUSTRY RESEARCH website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted voluntarily by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

8. COMMENT FUNCTION IN THE BLOG ON THE WEBSITE

MEYER INDUSTRY RESEARCH offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a generally publicly accessible portal hosted on a website, in which one or more individuals, referred to as bloggers or web bloggers, can post articles or write down their thoughts in so-called blog posts. These blog posts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, not only the comments left by the data subject but also information on the time the comment was entered and the user name (pseudonym) chosen by the data subject are stored and published. Furthermore, the IP address assigned to the data subject by the Internet service provider (ISP) is logged. This storage of the IP address is done for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. The storage of this personal data is therefore in the controller's own interest so that they can exonerate themselves in the event of a violation of law, if necessary. This collected personal data will not be passed on to third parties unless such a transfer is required by law or serves the legal defense of the controller.

9. SUBSCRIPTION TO COMMENTS IN THE BLOG ON THE WEBSITE

Comments posted on the MEYER INDUSTRY RESEARCH blog can generally be subscribed to by third parties. In particular, a commenter has the option of subscribing to subsequent comments on a specific blog post.

If a data subject chooses to subscribe to comments, the controller will send an automatic confirmation email to verify, using the double opt-in procedure, whether the owner of the specified email address has actually opted in to this option. The option to subscribe to comments can be canceled at any time.

10. ROUTINE DELETION AND BLOCKING OF PERSONAL DATA

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or other legislator in laws or regulations to which the controller is subject to.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

11. RIGHTS OF THE DATA SUBJECT

A) RIGHT TO CONFIRMATION

Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.

B) RIGHT TO INFORMATION

Any person affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller free information about the personal data concerning him or her stored at any time, including a copy of that information. Furthermore, the European legislator has granted the data subject the right to obtain the following information:

the processing purposes
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
where possible, the envisaged period for which the personal data will be stored, or, where not possible, the criteria used to determine that period
the existence of a right to rectification or erasure of personal data concerning him or her or to restriction of processing by the controller or a right to object to such processing
the existence of a right of complaint to a supervisory authority
if the personal data are not collected from the data subject: all available information about the origin of the data
the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to information as to whether personal data has been transferred to a third country or to an international organization. If so, the data subject also has the right to receive information about the appropriate safeguards in connection with the transfer.

If a data subject wishes to exercise this right to information, he or she may contact an employee of the controller at any time.

C) RIGHT TO RECTIFICATION

Any person affected by the processing of personal data has the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of providing a supplementary statement, taking into account the purposes of the processing.

If a data subject wishes to exercise this right to rectification, he or she may contact an employee of the controller at any time.

D) RIGHT TO ERASURE (RIGHT TO BE FORGOTTEN)

Any person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, where one of the following grounds applies and where processing is not necessary:

The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
The data subject withdraws his or her consent on which the processing is based according to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, and there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
The personal data was processed unlawfully.
The erasure of personal data is necessary to fulfil a legal obligation under Union or Member State law to which the controller is subject.
The personal data were collected in relation to information society services offered in accordance with Article 8 (1) GDPR.

If one of the above reasons applies, and a data subject wishes to request the erasure of personal data stored by MEYER INDUSTRY RESEARCH, they may contact an employee of the controller at any time. The employee of MEYER INDUSTRY RESEARCH will ensure that the erasure request is complied with immediately.

If the personal data was made public by MEYER INDUSTRY RESEARCH and our company as the controller pursuant to Art. 17 Para. 1 GDPR is obliged to erase the personal data, MEYER INDUSTRY RESEARCH shall take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, in order to inform other data controllers which process the published personal data that the data subject has requested the erasure by such controllers of all links to these personal data or of copies or replications of these personal data, unless processing is required. The employee of MEYER INDUSTRY RESEARCH will arrange the necessary measures in individual cases.

E) RIGHT TO RESTRICTION OF PROCESSING

Any person affected by the processing of personal data has the right granted by the European legislator to request the controller to restrict processing if one of the following conditions applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject opposes the erasure of the personal data and requests the restriction of the use of the personal data instead.
The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them to assert, exercise or defend legal claims.
The data subject has objected to processing pursuant to Art. 21 (1) GDPR and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by MEYER INDUSTRY RESEARCH, he or she may contact an employee of the controller at any time. The employee of MEYER INDUSTRY RESEARCH will arrange for the restriction of processing.

F) RIGHT TO DATA PORTABILITY

Every data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she shall also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject may contact an employee of MEYER INDUSTRY RESEARCH at any time.

G) RIGHT TO OBJECT

Any person affected by the processing of personal data has the right granted by the European legislator to object at any time to the processing of personal data concerning him or her, which is based on Article 6 (1) (e) or (f) GDPR, for reasons related to his or her particular situation. This also applies to profiling based on these provisions.

In the event of an objection, MEYER INDUSTRY RESEARCH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If MEYER INDUSTRY RESEARCH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such advertising purposes. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to MEYER INDUSTRY RESEARCH processing for direct marketing purposes, MEYER INDUSTRY RESEARCH will no longer process the personal data for these purposes.

In addition, the data subject has the right to object to the processing of personal data concerning him or her by MEYER INDUSTRY RESEARCH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, for reasons related to his or her particular situation, unless such processing is necessary to perform a task carried out in the public interest.

To exercise the right to object, the data subject may contact any employee of MEYER INDUSTRY RESEARCH or another employee directly. Furthermore, in connection with the use of information society services, the data subject is free to exercise their right of objection by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

H) AUTOMATED DECISIONS IN INDIVIDUAL CASE INCLUDING PROFILIN

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.

Where the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller or (2) is made with the data subject’s explicit consent, MEYER INDUSTRY RESEARCH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise rights with regard to automated decisions, he or she may contact any employee of the controller at any time.

I) RIGHT TO REVOKE CONSENT UNDER DATA PROTECTION LAW

Any person affected by the processing of personal data has the right granted by the European legislator to withdraw his or her consent to the processing of personal data at any time.

If the data subject wishes to exercise his or her right to withdraw consent, he or she may contact an employee of the controller at any time.

12. DATA PROTECTION PROVISIONS ON THE APPLICATION AND USE OF GOOGLE ANALYTICS (WITH ANONYMIZATION FUNCTION)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data on the behavior of website visitors. A web analysis service collects, among other things, data on the website from which a data subject came to a website (so-called referrers), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analysis is primarily used to optimize a website and for the cost-benefit analysis of online advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the "_gat._anonymizeIp" add-on for web analytics via Google Analytics. This add-on shortens and anonymizes the IP address of the data subject's internet connection if our website is accessed from a member state of the European Union or another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that demonstrate website activity, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted through the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google receives knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

The cookie is used to store personal information, such as the access time, the location from which access was made, and the frequency of visits to our website by the data subject. With each visit to our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transfer this personal data collected through the technical process to third parties.

As already explained above, the data subject can prevent the setting of cookies through our website at any time by making the appropriate settings in their internet browser, thereby permanently denying the setting of cookies. Such a setting in the internet browser would also prevent Google from placing a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and of preventing such collection. To do so, the data subject must download and install a browser add-on available at https://tools.google.com/dlpage/gaoptout . This browser add-on informs Google Analytics via JavaScript that no data and information relating to website visits may be transmitted to Google Analytics. Google will regard the installation of the browser add-on as an objection. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person under their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Click here to deactivate Google Analytics

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

13. PRIVACY POLICY RELATING TO THE APPLICATION AND USE OF GOOGLE+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network to create private profiles, upload photos, and network via friend requests, among other things.

The operator of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Google+ button from Google. As part of this technical process, Google receives information about which specific subpage of our website was visited by the data subject. More detailed information about Google+ can be found at https://developers.google.com/+/.

If the data subject is logged in to Google+ at the same time, Google recognizes which specific subpage of our website the data subject visits each time the data subject visits our website, and for the entire duration of their stay on our website. This information is collected through the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks on one of the Google+ buttons integrated on our website and thereby makes a Google+ 1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores the personal data. Google stores the Google+ 1 recommendation of the data subject and makes it publicly available in accordance with the terms and conditions accepted by the data subject. A Google+ 1 recommendation made by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+ 1 account used by the data subject and the photo stored in this account, on other Google services, such as the search engine results of the Google search engine, the Google account of the data subject or in other places, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising the various Google services.

Google always receives information via the Google+ button that the data subject has visited our website, provided that the data subject is logged in to Google+ at the same time as accessing our website; this occurs regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want personal data to be transmitted to Google, he or she can prevent such transmission by logging out of his or her Google+ account before accessing our website.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google regarding the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

14. PRIVACY POLICY RELATING TO THE APPLICATION AND USE OF GOOGLE ADWORDS

The controller has integrated Google AdWords on this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords enables an advertiser to pre-define specific keywords, using which an ad is displayed in Google's search engine results only when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The operator of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. The conversion cookie is used, provided the cookie has not yet expired, to track whether certain subpages, such as the shopping cart of an online shop system, were accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who reached our website via an AdWords ad generated sales, i.e. completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. We, in turn, use these visit statistics to determine the total number of users who were referred to us via AdWords ads, thus determining the success or failure of the respective AdWords ad and optimizing our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie stores personal information, such as the websites visited by the data subject. With each visit to our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may also transfer this personal data collected through this technical process to third parties.

As already explained above, the data subject can prevent the setting of cookies through our website at any time by making the appropriate settings in the Internet browser used, thereby permanently denying the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of opting out of interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and configure the desired settings there.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

15. DATA PROTECTION PROVISIONS ON THE APPLICATION AND USE OF XING

The controller has integrated components of Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and establish new ones. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or post job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a display of the corresponding Xing component from Xing. Further information about the Xing plug-in can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website was visited by the data subject.

If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject visits each time the data subject visits our website, and for the entire duration of their stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks one of the Xing buttons integrated on our website, e.g. the "Share" button, Xing assigns this information to the personal Xing user account of the data subject and stores the personal data.

Xing always receives information via the Xing component that the data subject has visited our website, provided that the data subject is logged in to Xing at the same time as accessing our website. This occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, they can prevent it by logging out of their Xing account before accessing our website.

The privacy policy published by Xing, which can be accessed at https://www.xing.com/privacy, provides information about the collection, processing, and use of personal data by Xing. Furthermore, Xing has published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

16. LEGAL BASIS FOR PROCESSING

Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third parties. In that case, the processing would be based on Art. 6 I lit. d GDPR.
Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis is used for processing operations that are not covered by any of the above-mentioned legal grounds if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not override them. We are permitted to carry out such processing operations in particular because they were specifically mentioned by the European legislator. In this respect, the European legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).

17. LEGITIMATE INTERESTS IN THE PROCESSING PURSUED BY THE CONTROLLER OR A THIRD PARTY

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.

18. DURATION FOR WHICH PERSONAL DATA IS STORED

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiration of this period, the corresponding data is routinely deleted unless it is no longer required for the fulfillment or initiation of a contract.

19. LEGAL OR CONTRACTUAL REQUIREMENTS REQUIRING THE PROVISION OF PERSONAL DATA; NECESSITY FOR THE CONCLUSION OF THE CONTRACT; OBLIGATION OF THE DATA SUBJECT TO PROVIDE THE PERSONAL DATA; POSSIBLE CONSEQUENCES OF FAILURE TO PROVIDE THE PERSONAL DATA

We would like to clarify that the provision of personal data is sometimes required by law (e.g. tax regulations) or can also arise from contractual provisions (e.g. information on the contractual partner).
Sometimes it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which must then be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will clarify to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of non-provision of the personal data would be.

20. EXISTENCE OF AUTOMATED DECISION-MAKING

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was created by the privacy policy generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts the external data protection officer for Upper Bavaria data protection lawyer Christian Solmecke.