TAILOR-MADE B2B MARKET STUDIES IN INDUSTRY AND TECHNOLOGY

As a market analysis agency, MEYER INDUSTRY RESEARCH offers customized market studies and market research in the industrial sector and business-to-business (B2B) markets. Our strategically oriented market studies serve our clients as a reliable basis for decision-making, for example, during planned market entry, company diversification, or in the run-up to mergers and acquisitions.

The focus of every market study we conduct is the high quality and reliability of the results .

CURRENT MARKET STUDIES – EXAMPLES

For our clients, we prepare customized market studies that are individually tailored to their specific requirements.

Click on the project examples some industry analyses more about the contents of some exemplary market study projects from MEYER INDUSTRY RESEARCH.

A technology company commissioned us to conduct customized market research on advanced cargo tracking systems. These solutions involve sensor-based, cargo-related monitoring of transport conditions and properties (e.g., temperature, humidity, light exposure, vibrations, and shocks) as well as loading status (e.g., transport capacity utilization) for road, rail, and sea/air transport routes. They are moving away from pure geo-tracking of cargo toward the condition monitoring and tracking of sensitive goods, for example, in the automotive supply chain or in the transport of pharmaceuticals. The global market for cargo tracking systems encompasses several million units per year. The market is expected to grow by over 20% annually until 2023.

For our client, our team conducted a comprehensive market study analyzing the market potential for advanced cargo tracking systems. Further work included identifying the leading technology providers in the market, determining market share, and developing market entry options for our client.

An innovative start-up commissioned us to conduct a customized market study in the field of message encryption technology. In preparation for the planned market entry, we examined the market potential, trends, attractive target groups, leading competitors and competitive solutions (players, technology, and products), as well as the legal framework for the planned market launch of this innovative new development in the field of electronic communication encryption.

The encryption solution is used, among other things, for the exchange of sensitive information in companies in the automotive, aerospace, and mechanical engineering industries. Based on the extensive market data, an investor was acquired for the market launch of the technology.

Augmented and virtual reality solutions are currently primarily known in consumer electronics, but are also becoming increasingly widespread in industry and companies. Whether in support, customer service, training, or machine commissioning – virtual collaboration solutions can make companies more efficient and customer-friendly.

To systematically develop this innovative field, we conducted a customized market analysis examining the current market situation and provider landscape for virtual and augmented reality solutions in the industry. We presented existing solutions to our client, identified the key players, defined target groups, and evaluated customer behavior.

The market for electrified drive concepts continues to diversify, as numerous analyses show. Even manufacturers of niche vehicles and start-ups in the field of electromobility are increasingly able to implement electric drives economically thanks to the growing range of products. Electric drive axles are an essential component in many electric vehicles of the future, especially those with lower production volumes. Numerous OEMs and suppliers are developing concepts in the field of electric axles, and market players such as Bosch and Continental expect a billion-dollar market in the foreseeable future.

For our client, a component supplier for the axle sector, our team examined the market situation, the activities of the leading market players with regard to their products, services and solutions, as well as the competitive situation in the global e-axle market (for example, with regard to possible changes, revenue, market shares, target groups and strategic objectives of the company).

Autonomous delivery robots (e-delivery vehicles) are electrically powered robots and small vehicles that fully automatically deliver packages or groceries to customers' addresses. Most solutions from relevant market players allow a secured compartment containing the goods to be delivered to be unlocked using a smartphone. The goal of using delivery robots is to automate the "last mile." Numerous market analyses show that the market for delivery robots is currently in a pilot phase, but also that many market players are experimenting with electric delivery vehicles and are already offering the service under real-world conditions in certain environments.

For our client, a sensor technology company, we conducted customized market research into the market for electric delivery robots. Due to the extensive use of sensors (ultrasound, IMU, lidar) and cameras, the market for electric delivery robots offers attractive market potential. Our market research highlighted the market opportunities for the client and analyzed various market entry options.

Machine data acquisition (MDA) systems provide production managers with critical information on machine downtime, productivity, production volumes, and other key factors on production facilities. Our client has developed an innovative, cost-effective, retrofittable alternative to conventional machine data acquisition systems that operates on the basis of the signal towers often already installed on the facilities.

To further establish the system in the target group of automotive suppliers, we conducted a comprehensive market study using a systematic expert survey of more than 50 production managers to analyze the competitive landscape, market potential, and potential risks and customer requirements.

The market for fuel cells is comparatively small, with approximately 75,000 units produced worldwide, and applications are primarily found in the stationary sector. Optimistic market studies predict a rapid ramp-up of the fuel cell vehicle market. According to these studies, approximately 300,000 vehicles could be produced worldwide as early as 2025. By 2030, as many as 2 million fuel cell vehicles could be built annually. In this scenario, the expansion of fuel cell manufacturing capacity could become an attractive growth market for specialized machine manufacturers: The high number of cells per fuel cell stack leads to high assembly costs. As volumes increase, processes must be automated and industrialized.

Against this backdrop, a medium-sized automation specialist commissioned us to conduct a structured study to evaluate the opportunities and risks in the global fuel cell manufacturing plant market. Further content included a list of potential customers and an analysis of existing market players and their solutions in this segment.

A rapidly growing segment in the diabetes treatment market is glucose sensors for continuous blood glucose monitoring (CGM), which are typically worn for 8 to 14 days. The sensors are typically applied subcutaneously using a patch; implantable sensors are used less frequently. Various market analyses estimate the current market volume at more than 100 to 150 million sensors annually worldwide. In the world's largest diabetes market, the USA, sales of CGM systems grew by 60% in 2019. Manufacturers plan significant production expansions in the coming years.

For our client, a company that develops complex sensor systems with its team, we analyzed the market for glucose sensors and continuous blood glucose monitoring in a customized market research project to evaluate a market entry strategy.

The market for innovative drug delivery systems (systems for targeted drug administration) is one of the fastest-growing segments in the medical technology market.

For a supplier of components for these drug delivery systems, we conducted a client-specific study analyzing the market situation (products, services, and solutions, as well as key performance indicators such as revenue and market share) and customer landscape (including the number of customers and segmentation into homogeneous target groups) in several European countries. Using the results of the market analysis, the client is able to develop local markets in a structured manner.

For a leading testing and certification service provider, we conducted a customized market research study of the German market for statutory inspections (safety inspections, metrological inspections) in hospitals and medical practices. The continued consolidation of the hospital and medical practice landscape, the implementation of the new Medical Devices and Practice Ordinance (MPBetrV), and continued increases in investments in medical technology in hospitals and medical practices are driving dynamic market development.

Based on the customized market research, the client was able to make well-founded and sustainable strategic decisions and focus specifically on high-growth areas within the market segment.

Market studies by industry associations and international market research institutes show that Europe is the world's most active region in the home storage sector, with Germany clearly leading the development within Europe. Annual installation rates for home storage systems are expected to continue growing strongly in Europe, from approximately 0.3 GW in 2019 to approximately 0.55 GW in 2024. Siemens' entry into the storage market and Shell's acquisition of Sonnen are seen as indicators of the transition to a mass market.

For our client, we conducted a customer-specific market analysis to analyze technology options for integrating home storage systems into intelligent Home Energy Management Systems (HEMS) and evaluated market entry options in Europe.

INDUSTRIES OF OUR MARKET AND COMPETITOR ANALYSES

We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technology, smart homes, and connected medical devices are just a few of the areas that offer great potential for innovative companies. The data from our market and competitive analyses is collected in structured and predefined steps. They help you identify new market opportunities, understand competitors in detail, reliably assess risks, and thus stay one step ahead of the competition. Our industry focuses at a glance:

Automotive

Current market data and trends for OEMs, automotive suppliers and innovative service providers

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Electromobility

Trends and innovations in electric vehicles, charging technology and fuel cells

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Mechanical engineering

Market potential and growth opportunities for innovative machine manufacturers and suppliers worldwide

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Medical technology

Growth potential and innovations for medical technology manufacturers and suppliers

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Electronics

New markets and potential in the growth markets of electronics and semiconductors

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Energy

Current market data and forecasts in energy technology worldwide

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Our company provides you with up-to-date information on growth potential, competition, key industry trends, and future customer requirements in dynamic industries. With the help of market and competitive analyses from MEYER INDUSTRY RESEARCH, you can effectively tap into new markets and successfully position your company. We deliver reliable, to-the-point market intelligence so you can drive your business forward.

REASONS FOR AN INDIVIDUAL MARKET STUDY

Experience shows that standardized market studies offered for sale by numerous providers often do not meet the information needs of decision-makers in the industry.

, usable market data is often unavailable for innovative and new products and markets, for technology-oriented industries, and even for niche markets data quality is often not sufficient to serve as a basis for important business decisions.

Frequently asked questions about our market studies

Here we answer some frequently asked questions from our clients about conducting a customized market study:

A market study examines a defined target market in a structured and neutral manner based on defined evaluation criteria . The market analysis serves to reliably assess strengths, weaknesses, opportunities, and threats in the market (SWOT analysis). Market studies are conducted, for example, when developing a market entry strategy , conducting a market potential analysis , or establishing a new company (business plan for start-ups). A clear definition of the market ( market segmentation ) is essential for the successful implementation of the study.

A distinction is made between business-to-business  B2B ) market research and B2C market research (business-to-consumer).

A market study is only as good as the data it is based on. Therefore, to develop reliable market studies, we utilize both secondary sources (e.g., statistics, publications from companies in the market, and specialist articles) and primary market research methods (e.g., interviews, surveys, and panels) to verify the collected figures.

Market studies provide a fact-based basis for important business decisions that have far-reaching consequences for the company and significant financial implications. These include, for example, the launch of a new product, the development of a new customer group, the strategic reorientation of a business division, restructuring, or even the acquisition of a company (M&A). Investors and funding institutions also young companies and start-ups to conduct a market study to gain an overview of the market and its opportunities and risks.

The most important topics of a market study are (1) market size and potential, (2) market growth, (3) competitive situation and strategic analysis of the main competitors, (4) customer structure and customer requirements, and (5) market trends and developments. However, no two studies at MEYER INDUSTRY RESEARCH are alike: Since each market research study is individually tailored to the client's requirements, priorities can be set to tailor the market research to the specific project requirements.

Especially in technically oriented markets and niche markets, there is often no readily available pre-conceived market data. In such cases, creating a customized market analysis can help obtain reliable information about the market, competition, customer requirements, and trends. A customized market study is therefore tailored to the client's specific requirements  .

To obtain this information, we use specialized international company databases, trade press databases, data providers of industry-related statistics, and international business report databases. We also frequently conduct telephone interviews with market experts and industry decision-makers to obtain a reliable and up-to-date picture of the market.

If sufficient time and qualified personnel are available, conducting a market study internally is an option. However, the time required to conscientiously conduct such a study is often underestimated. Furthermore, specialized agencies like MEYER INDUSTRY RESEARCH have access to important data sources , which often require paid access. External implementation also ensures the neutrality of the market research, which is not always fully guaranteed when conducted internally.

Market studies and market research in the industrial and B2B sectors require a methodology tailored to the specific circumstances. Specific industry knowledge is critical to success, and access to market experts is also essential for a precise understanding of the market and its potential. Therefore, when conducting a study in the industrial sector, it is recommended to collaborate with a specialized consulting firm that offers extensive experience and expertise in B2B market studies and industrial market research.

Do you have further questions about a customized market analysis or need information about your target market? We would be happy to assist you: Contact

SUCCESS FACTORS IN PREPARING A MARKET STUDY

In more than 300 successfully completed projects , we've learned what's important when developing good market studies. When you work with us, you benefit from this experience and receive an analysis that reliable answers to your business questions:

Precise coordination and close cooperation

We work closely with you and your staff through face-to-face meetings or telephone consultations to establish a precise framework for your market study. Using proven checklists and topic grids, we jointly define the analysis' key areas at the start of the project. We are also happy to handle clearly defined, short-term requests using our dedicated market research service. As we work through the project, we regularly exchange progress reports. We integrate existing information within your company into the analysis.

Systematic data collection

Our access to important research tools worldwide and our extensive research routine enable us to quickly gather reliable data for market studies. To this end, we utilize our proven keyword-based approach in various search engines , access our international databases for trade and daily press , analyze existing market research using our market study databases , generate information on market participants using our global company databases , analyze competitor publications , research social networks , and collect data from numerous other sources.

Access to market experts

Through interviews with market experts and market participants, we deepen and verify secondary data and provide you with important, detailed insights into the market. We also have a robust network of expert contacts in the industry. Open and honest contact with our interviewees is always important to us: We always disclose the client and the background of the market research, because only then can we expect credible and comprehensible assessments and statements from the market experts.

Intelligent compression and analysis

"From data to insights" is the ultimate challenge of any good market study. The full potential of good market analysis is only realized when the market data, statistics, key figures, and detailed information obtained from various sources are compiled, compared, and combined to create a coherent overall picture. Together with you, we derive options for action, strategic paths, and implications for your company, thus laying the foundation for successful business decisions.

Factsheet systematic market study

EXPERIENCE AND ROUTINE IN MARKET STUDIES FOR INDUSTRY

The MEYER INDUSTRY RESEARCH team develops customized market studies for clients in the automotive industry, mechanical engineering, electronics industry, energy technology and other technology-related sectors.

Our customers include numerous medium-sized and larger manufacturers, suppliers, and service providers who wish to develop new sales markets, diversify into a new sector, keep an eye on their competitors, or benefit from the opportunities in high-growth future markets.

We also work diligently for M&A consultants, investors and investment companies and various trade fair companies in the preparation of individual market studies, specific company research or in the short-term procurement of critical market data as part of a market research .

PROFESSIONAL MARKET STUDIES OF UNCOMPROMISING QUALITY – EXTENSIVE REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market research results.  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

Further references

INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS

Trustful personal cooperation and the high quality and reliability of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

We would be happy to provide you with an in-depth, non-binding consultation prior to a potential collaboration , including a personal on-site consultation upon request. We look forward to receiving your inquiry and will be happy to prepare a customized quote for you!

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