INDIVIDUAL MARKET RESEARCH FOR INDUSTRIAL AND TECHNOLOGY SECTORS

MEYER INDUSTRY RESEARCH provides customized market research and market analyses for your strategic business decisions at short notice. Our market research delivers the necessary information quickly and precisely tailored to your needs and market.

As an experienced service provider for industrial market research, we have developed special methods for obtaining market data in our core industries: automotive, mechanical engineering, electronic components, energy technology , and other technology-driven industries.

CURRENT MARKET RESEARCH – PROJECT EXAMPLES

We develop customized market research and market analyses for our clients, tailored to their specific requirements. Click on the project examples to learn more about some of MEYER INDUSTRY RESEARCH's market research projects.

The increasing production volumes of electric vehicles and the associated changes in the automotive value chain are also of concern to the mechanical engineering companies involved. Our client, a leading global manufacturer of high-precision machining centers, aims to capitalize on the resulting market opportunities and serve attractive target customers who will be manufacturing complex housings for automotive electric motors in the future with new machine solutions.

The goal of our structured and global market research was to identify companies that manufacture electric motor housings for electric vehicles and to collect relevant data on these companies in order to derive market size and market development from this information.

Our client, a leading German premium automobile manufacturer, planned to expand its supplier base for high-quality trim parts made of wood, aluminum, and plastics for interior and exterior applications. Our market analysis identified, screened, and systematically evaluated more than 100 potential suppliers worldwide. Based on our comprehensive market analysis, the purchasing and development departments have the opportunity to broaden their supplier base and establish new local suppliers for their global plants.

Our client, a Swiss supplier of precision parts made of steel, aluminum, and titanium, manufactured on 5-axis machines, was considering the purchase of several new large milling machines for machining large components for demanding applications. Since the investment, including the construction of the new production hall, was reaching a critical size for this medium-sized company, management commissioned us to conduct a systematic market analysis prior to the purchase.

The study examined the potential, customer needs, and requirements for large 5-axis milled parts in the aerospace, machine components, energy technology, maritime drive technology, and vacuum technology sectors, among others. More than 50 interviews with buyers and decision-makers at potential target customers in these industries provided reliable information on market potential, opportunities, and risks.

In this market research, we compiled a comprehensive list of contract cutting companies currently using waterjet, laser, or plasma cutting technology for the strategic sales department of a waterjet cutting machine manufacturer. The information from this market analysis serves the client as a basis for systematically approaching new customers in the target market.

For the management of a global testing and certification service provider, we conducted this market analysis of the German market for statutory testing (safety inspections, metrological inspections) in hospitals and medical practices. The continued consolidation of the hospital and medical practice landscape, the implementation of the new Medical Devices and Practice Ordinance (MPBetrV), and continued increases in investments in medical technology in hospitals and medical practices are driving dynamic market development. This market research served our client as a basis for the further strategic expansion of this business area.

For a provider of technical operations management for healthcare facilities, we conducted comprehensive market research to analyze the market potential, competitive situation, and customer needs in approximately 50 selected hospitals. Through interviews with the facilities' managing directors and technical managers, we developed a comprehensive overview of the status quo, needs, and requirements for service providers in the areas of facility management, ICT operations management, medical technology management, contract management, and consulting. The market research served the client's management as a basis for planning their market entry.

For a specialized engineering service provider, we conducted a market analysis to examine the future market potential for the decommissioning of nuclear power plants in Germany. Against the backdrop of the nuclear phase-out, we analyzed the market situation, key trades involved in decommissioning, and engineering firms and service providers currently active in the segment.

For a developer of a novel robotics solution in the field of assembly automation, we conducted a customized market research analysis, analyzing market potential, applications, current market solutions, trends, and customer requirements. Based on the findings of this market analysis, the client was able to systematically launch its product.

INDUSTRIES OF OUR MARKET AND COMPETITOR ANALYSES

We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technology, smart homes, and connected medical devices are just a few of the areas that offer great potential for innovative companies. The data from our market and competitive analyses is collected in structured and predefined steps. They help you identify new market opportunities, understand competitors in detail, reliably assess risks, and thus stay one step ahead of the competition. Our industry focuses at a glance:

Automotive

Current market data and trends for OEMs, automotive suppliers and innovative service providers

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Electromobility

Trends and innovations in electric vehicles, charging technology and fuel cells

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Mechanical engineering

Market potential and growth opportunities for innovative machine manufacturers and suppliers worldwide

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Medical technology

Growth potential and innovations for medical technology manufacturers and suppliers

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Electronics

New markets and potential in the growth markets of electronics and semiconductors

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Energy

Current market data and forecasts in energy technology worldwide

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Our company provides you with up-to-date information on growth potential, competition, key industry trends, and future customer requirements in dynamic industries. With the help of market and competitive analyses from MEYER INDUSTRY RESEARCH, you can effectively tap into new markets and successfully position your company. We deliver reliable, to-the-point market intelligence so you can drive your business forward.

STRUCTURE & SYSTEM: OUR MARKET RESEARCH APPROACH

We've developed a structured analysis approach through over 300 sophisticated market research projects experience and receive a report that provides structured and robust answers to your strategic questions, such as those regarding competitors, target groups, market size, market shares, trends, products, other market information, or data on selected customers:

Close cooperation with you

We stay in close contact with you via on-site appointments or phone calls to establish a precise focus for your market research and define your research strategy step by step. Especially in technologically demanding and niche markets, this close collaboration is essential to get your analyses "to the point" and provide you with precisely the data and information you need, thus ensuring the success of your project.

International access

For our market analyses, we have access to extensive research tools and instruments in our target industries. This allows us to obtain information and data efficiently and quickly. Among other things, we use our various databases for trade and daily press , review existing market studies via our market research databases and platforms , analyze competitors and customers in our international company databases , and collect data from industry-relevant social networks.

Systematic approach

Our approach and research process, specifically developed for industrial and B2B market analysis, ensures the systematic acquisition of data and information in complex environments. The foundation of every market analysis is a well-thought-out research strategy, developed by our project manager in consultation with you. This research strategy ensures the success of the market analysis and provides the "roadmap" for systematically acquiring the required market data. It incorporates all key tools and sources. Multilingual keywords, advanced search options, and key sources such as databases, industry associations, trade journals, and chambers of commerce and industry are defined in advance and systematically evaluated. This complex approach guarantees the high level of resilience and quality, and thus the success, of every market research project conducted by MEYER INDUSTRY RESEARCH.

Intelligent merging and analysis

"From data to insights" is the crucial step following systematic data acquisition. In this phase, the figures, statistics, and detailed information collected from numerous data sources are aggregated, validated, and compiled into a meaningful overall analysis. In many client projects, we work with the client to derive options for action, strategic development directions, and key implications for the client based on the researched market data and analyses, thus facilitating the transition from analysis to business implementation.

Factsheet Market Research

QUESTIONS AND ANSWERS ABOUT INDIVIDUAL MARKET RESEARCH

Here we answer some frequently asked questions from our clients about conducting market research:

Market research is the structured collection of information about the market, target groups, and the competition based on defined questions. These questions can relate, for example, to market volume, market growth/market forecast, competitors, customer requirements in the target market, or size and trends in the target market and are determined individually for each project. The results of market research serve to reliably assess strengths, weaknesses, opportunities, and threats in the market (SWOT analysis), for example, during market entry, internationalization, or for business plans of start-ups.

Key to successfully conducting market research is clearly defining the target market ( market segmentation ) and precisely defining the research questions. Commonly used market research methods include secondary sources (e.g., statistics, publications from companies in the market, and specialist articles) and primary market research methods (e.g., interviews, surveys, and panels).

Market research is used in a variety of ways. For example, company founders market research to assess the market potential and competitive situation of their business idea as part of their business plan . Market research at established companies serves, for example, to identify new customers in a particular business area. Market research is also frequently used to assess potential in market launch projects. Questions about market trends and customer preferences for deriving marketing strategies are also reasons why entrepreneurs contact us. Market research can also be used specifically to create a competitive analysis or for continuous market monitoring.

Good market research utilizes a variety of sources to develop a neutral and as complete a picture of the market situation as possible. Important sources for market research include market studies and statistics , search engines, specialized industry journals, information from trade fairs and industry events, data from industry associations , company databases, annual report databases , and social networks such as Xing or LinkedIn. The precise selection of sources and the definition of the approach always depend on the questions and content of the market analysis.

Provided sufficient time and qualified personnel are available, market research can generally be conducted internally. However, especially in medium-sized companies, many companies lack departments with sufficient experience in conducting market analyses and are familiar with the relevant methods.

specific knowledge of sources is also required to obtain reliable market information, even for niche markets, innovations, or technology-driven industries. Furthermore, access to specialized, fee-based databases necessary for full access to critical information. In such cases, working with a specialized market research agency like MEYER INDUSTRY RESEARCH can be a good alternative.

Our many years of research experience and our access to important databases and sources help us conduct market research for our clients quickly and efficiently . Often , we can provide our clients with initial results just a few days a few weeks before we can present the results of our market research to you.

Do you have any further questions about conducting market research? We would be happy to assist you and work with you step by step to develop the best approach.

The price of market research depends on the underlying questions the study aims to answer. Is it about identifying market size and trends, for example, in the context of new product development? Are you also interested in competitors' market shares? Do you generally need to examine the competition more closely? Is your market research aimed at more precisely defining your target audience? The methods, duration, and price of market research vary depending on the research question.

We would be happy to provide you with a specific offer upon request.

Do you have any further questions about conducting market research? We would be happy to assist you and work with you step by step to develop the best approach.

EXTENSIVE MARKET RESEARCH EXPERIENCE IN INDUSTRY

MEYER INDUSTRY RESEARCH offers customized market research for automotive, mechanical and plant engineering, electronics, energy, and other technology-driven industries.

Our customers are medium-sized and larger manufacturers, suppliers and service providers who are planning systematic growth in new sectors, want to reduce their company's dependence on a few strong customers in a sector or want to benefit from the opportunities in future markets .

We also routinely support demanding M&A boutiques, investors, and internationally active trade fair companies with our market research.

PROFESSIONAL MARKET RESEARCH OF UNCOMPROMISING QUALITY – EXTENSIVE REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of the results from our market and competitive analysis .  Our discerning clients, including large corporations, medium-sized businesses, and startups, also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

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INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS

Trustful personal cooperation and the high quality and reliability of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

We would be happy to provide you with an in-depth, non-binding consultation prior to a potential collaboration , including a personal on-site consultation upon request. We look forward to receiving your inquiry and will be happy to prepare a customized quote for you!

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