SPECIALISTS FOR YOUR MARKET RESEARCH IN INDUSTRY AND B2B

MEYER INDUSTRY RESEARCH creates customized market research for industrial and B2B sectors . Our strategic market research provides the foundation for developing new markets and applications and for strategically aligning companies.

On this page, you can learn more about the structure of our market research, the data collection methods , and our proven project approach for conducting market research in the industrial sector.

Market research use cases and examples

Market studies provide a structured overview of markets and their potential , the most important market players , as well as trends and developments in the target market. They are often used to reliably evaluate existing or new markets and industries chances of success of new products or services, or to carry out a market-side evaluation for larger investments . Market studies are also carried out in the case of mergers and acquisitions (M&A - see also commercial due diligence ) in order to better assess the opportunities and risks of a company purchase. Banks, investors, and public funding agencies also often demand a neutral and comprehensible market study in order to reliably assess the market situation, competition, and the risks associated with the investment.

Click on the project examples to learn more about some current projects:

Our client, a stainless steel furniture manufacturing company, was planning to enter the production of stainless steel laboratory furniture. Our market analysis examined demand in the target market, expected growth in the coming years, and the positioning of key competitors in the market. A survey of several market experts supported the data collection and market research using secondary sources, thus providing a neutral and reliable basis for our client's planned market entry.

Our client, a toolmaking and plastic injection molding company, commissioned us to conduct an international market study as part of a succession planning process. For the project, we identified leading players in plastic injection molding in Europe, North America, and China. Working closely with our client, we established contact with the companies and discussed potential opportunities within the context of the planned succession planning.

For our client, an e-mobility service provider, we identified the leading operators of charging networks for electric vehicles in key European markets. The aim of the study was to describe current and future market developments. The results of the market research formed the basis for market entry and sales development in the selected countries.

For our client, a planning and construction company in the telecommunications and energy sectors, we investigated future potential and market opportunities for gas network expansion in Germany. We conducted market research using numerous information sources from associations, institutions, network operators, and industry statistics to develop the most reliable forecast possible of future demand in this sector.

For our client, we conducted a customized market research study analyzing the manufacturing network of leading international pharmaceutical companies. We identified the global production sites of selected pharmaceutical companies and analyzed their potential for our client. To facilitate faster sales development, we also researched contact persons and contacts at the pharmaceutical companies' global locations.

For our client, an international testing and certification service provider, we conducted a Europe-wide market study of the major manufacturers of charging stations for electric vehicles. The market observation included information and data on both established large providers and start-ups with new technologies, for example, in the field of inductive charging or ultrafast chargers.

QUESTIONS AND ANSWERS ABOUT THE MARKET RESEARCH

Here we answer some frequently asked questions from our clients during market research:

A solid market study provides a reliable and balanced picture of the market situation and future development trends. Opportunities and risks are examined equally to obtain a neutral picture of the market and its environment. To achieve this goal, experienced analysts at MEYER INDUSTRY RESEARCH evaluate the widest possible range of data sources. For secondary research , we have access to important national and international databases in our focus sectors, such as company databases, market study databases, and statistical databases. Publications in trade journals, industry associations, and institutes can also provide current information on markets and companies. Surveys can be used for more in-depth research : We conduct targeted interviews with selected market experts and market participants about the market, the supplier situation, potential, and future requirements. It is particularly important to be able to reliably assess the reliability and balance of individual sources.

In practice, market studies often tend to present opportunities in an overly positive light , thereby neglecting market risks . This is usually due to a one-sided research methodology and the author's unbalanced interests. High skepticism should prevail, for example, in market studies when future market developments are forecast with excessive precision over very long periods of time, or when the basis of the market data is not clearly identifiable. Especially with market reports, which are available for purchase and download from numerous providers online, the preparation methodology and the provider's industry experience should be carefully reviewed before using the results of these studies.

Market research reveals the current status quo of a market and typically also forecasts future market developments. Because very few markets are completely transparent and often develop dynamically, a survey can only ever provide a snapshot . Nevertheless, a good market study should paint the most neutral and reliable picture possible of possible development scenarios in a market, evaluate them in a structured manner, and identify possible courses of action. The sources and assumptions should be clearly evident from the analysis. Ultimately, the analyst's experience and industry knowledge play a key role in the quality and validity of any market research.

MEYER INDUSTRY RESEARCH specializes in market research and market observation in the industrial and B2B (business-to-business) sectors . This includes, in particular, the automotive (OEM/supplier), mechanical engineering, medical technology, and energy technology sectors. In these market areas, we provide up-to-date strategic information for the investigation of new markets.

market research_factsheet

Do you have any further questions regarding your market research or market exploration? We would be happy to assist you.

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DIFFERENCES BETWEEN MARKET RESEARCH AND MARKET RESEARCH

A market study (often used analogously to the term market research ) is the structured research and evaluation of strategic market and competitive information, market size and volume, market growth/market potential, competitive situation, market shares, customer requirements or barriers to market entry. The findings obtained in the market study serve to assess a company in the market (SWOT analysis) and are used, for example, for a market entry strategy , the planned development of foreign markets or for business plans for start-ups. Important for the successful implementation of the market study are the clear definition and delimitation of the target market (market conditions) as well as the precise definition of the research questions. Frequently used market research methods in market research are (e.g. company databases, statistics, publications by market participants and industry associations, specialist articles) and (e.g. expert interviews, surveys, panels). Continuously conducted market studies are often also called market observation.

In contrast to market research, market research is a comparatively unsystematic and unstructured qualitative method of gathering information . Its primary purpose is to gain a solid overview of the market. In public procurement procedures, market research is usually mandatory and must be commissioned and conducted before the tender documents are prepared. According to public procurement law, the tender documents consist of the cover letter, application conditions, and the contract documents. The data and information obtained during market research are therefore a prerequisite for the tender and the contract award .

PROFESSIONAL B2B MARKET RESEARCH – EXTENSIVE REFERENCES

As a specialist in industrial market research, we have experience from more than 300 completed projects. We are particularly skilled and efficient in developing robust market overviews, particularly in market analyses for the automotive, mechanical engineering, medical technology, and energy technology sectors. Our discerning clients value the personal and open collaboration with our team and are reflected in their numerous references – please see for yourself.

Further references

INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS

Trustful personal cooperation and the high quality and reliability of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

We would be happy to provide you with an in-depth, non-binding consultation prior to a potential collaboration , including a personal on-site consultation upon request. We look forward to receiving your inquiry and will be happy to prepare a customized quote for you!

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