Market Research Munich

Our approach: A study conducted by us is always based on data obtained using predefined and industry-proven methods. Close and lively communication with our clients is very important to us during every project phase. This can take place via video conference, on-site at your company, or at our premises. This way, you are not only always informed about the current status of your project, but can also participate in the design and selection of methods. After conducting and completing the study, we present the results and findings via video conference, either at your location or at our Munich office.

We provide targeted support: The results of our market research study can help your company, for example, with business development, the development of a marketing strategy, the implementation of sales projects, the search for a new location, or serve as a data basis for further market research projects. If you would like to learn more about our methods or our services, products, and solutions, please contact us.

Expertise & Experience: Our market research institute has many years of experience advising companies from a variety of industries. Conserve your resources and leverage the expertise and experience of our experts. We look forward to your inquiry regarding B2B market research.

Methodological expertise in the industrial sector: We do not offer mystery shopping, a panel platform, or a test studio – methods often used in B2C market research. Our B2B market research is primarily based on the use of all relevant secondary sources, ideally supplemented by primary sources such as expert interviews or customer interviews.

Secondary market research evaluates all available information on the target market, companies and competitors, customers and their requirements, as well as market developments and trends. This includes existing market studies, market data from statistics, publications in trade journals, annual reports, press releases, and other so-called secondary data. The advantages of this approach are relatively quick and cost-effective market research results. A disadvantage is that the findings are based only on existing data, which means that the potential of, for example, very new products or services can only be assessed to a limited extent.

Primary methods involve gathering information about the target market. Various forms of surveys or data collection are used for this purpose, including interviews (in person, by telephone, or via video conference) and online data collection. These methods are more time-consuming and costly than secondary research, but they allow for the evaluation of new facts and innovations, such as a new product idea (e.g., in the context of a company start-up or technological innovations). Specialized market research institutes such as MEYER INDUSTRY RESEARCH offer appropriate resources and tools as a service for conducting primary market research.

Our clients: From our Munich location, our market research institute conducts market research for companies, public sector clients, universities, and research institutions from all over the world, including specific institutions. The high proportion of repeat customers and our extensive references not only reflect our work and our market research institute, but also speak volumes about the products, services, and solutions we offer, and ultimately, the success of your market research project. As a market research institute, MEYER INDUSTRY RESEARCH offers clients from the automotive, e-mobility, mechanical engineering, medical technology, electronics, and energy sectors support with customized market research topics.