SPECIALISTS FOR INDUSTRY ANALYSIS IN B2B AND INDUSTRY
As a market research agency, MEYER INDUSTRY RESEARCH produces professional market analyses, customized industry analyses, industry studies, and industry research for companies and industrial service providers. Our clients from the automotive, mechanical engineering, medical technology, electronics, and energy sectors use our strategic industry analyses for market entry projects, the systematic development of new industries and sales markets, or the prioritization of investments.
Read more below about how our industry analyses are structured , how we systematically collect data on an industry , and what typical project collaboration looks like in an industry study:
CURRENT INDUSTRY ANALYSES – PROJECT EXAMPLES
We develop customized industry potential analyses for our clients, tailored to their specific requirements. Click on the project examples to learn more about typical industry studies conducted by MEYER INDUSTRY RESEARCH.
INDUSTRIES OF OUR MARKET AND COMPETITOR ANALYSES
We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technology, smart homes, and connected medical devices are just a few of the areas that offer great potential for innovative companies. The data from our market and competitive analysis is collected in structured and predefined steps. It helps you identify new market opportunities, understand competitors in detail, reliably assess risks, and thus stay one step ahead of the competition. Our industry focus at a glance:
Current market data and trends for OEMs, automotive suppliers and innovative service providers
Trends and innovations in electric vehicles, charging technology and fuel cells
Market potential and growth opportunities for innovative machine manufacturers and suppliers worldwide
Growth potential and innovations for medical technology manufacturers and suppliers
New markets and potential in the growth markets of electronics and semiconductors
Our company provides you with up-to-date information on growth potential, competition, key industry trends, and future customer requirements in dynamic industries. With the help of market and competitive analyses from MEYER INDUSTRY RESEARCH, you can effectively tap into new markets and successfully position your company. We deliver reliable, to-the-point market intelligence so you can drive your business forward.
SCIENTIFIC BASIS OF OUR ANALYSES: PORTER'S 5 FORCES
An industry structure analysis describes the industry environment and, according to Porter's Five Forces Model, can be used in practice as a framework for assessing the attractiveness of a market or industry, for example, in market entry projects or new product launches. Porter's model describes a company's industry environment in relation to the competitive forces and the resulting bargaining power of buyers, suppliers, competitors, and other market participants. Profit potential is defined based on five competitive forces:
- Customer bargaining power: From a supplier's perspective, an industry is attractive when the customer has little bargaining power and negotiating strength. This can be due, for example, to high switching costs when switching suppliers, the generally low availability of comparable substitute products from other suppliers, strong product differentiation, or the high importance of service. An industry structure analysis assesses customer bargaining power based on these factors.
- Suppliers' bargaining power: If a key supplier group has a particularly strong market position and there are few or no alternative suppliers of substitute products, this also threatens the industry's attractiveness and profit potential. A supplier with unique technology or special patents can dictate the rules of the game and thus enforce higher prices. The strength of suppliers' bargaining power is determined in an industry structure analysis.
- Intensity of competition: Foreseeable intense competition between competitors leads to declining returns in the business area, thus reducing the attractiveness of the business area. Depending on the situation, price competition (reducing profitability through lower prices) or performance competition (increasing costs for development, production, distribution, or advertising) leads to lower profitability.
- Risks from substitute products: A comprehensive analysis also covers the threat posed by competitors' substitute products that better meet customer requirements than currently available services. Drivers can include global trends (including AI, digitalization, climate change), new legal frameworks, and even new technologies that lead to innovations and new trends in the industry.
- Threat from new competitors: An important issue, especially when large investments are required, is the threat to one's own market position posed by the entry of new competitors. Important factors include access to the market through barriers to entry, the development of economies of scale, and access to distribution channels.
The term industry analysis is closely linked to market analysis and is often used synonymously. To distinguish it, industry analyses examine specific sectors, groups of manufacturers, industries, and suppliers, whereas market analyses tend to focus on sales and product markets.
The content, approach, and structure of market analyses and industry analyses are very similar. In both cases, the market, competitors, and customers are analyzed, opportunities and risks are compared, and the basis for the client company's strategy is developed.
QUESTIONS AND ANSWERS ABOUT INDUSTRY ANALYSIS:
Here we answer some common questions our clients ask about conducting an industry analysis:
To achieve meaningful results in an industry analysis, it is to clearly define the industry under consideration . Industry codes (in Germany: WZ codes, internationally: NACE codes) can be used for this purpose. Especially in the industrial sector, additional definition criteria are often necessary because the existing industry codes are too broadly structured. In most cases, it is also useful to divide the industry into sub-segments and evaluate these sub-segments in a differentiated manner based on their characteristics. Segmentation criteria include product characteristics, regional subdivisions, or price/performance classes.
In most cases, an industry analysis covers the following areas: (1) market size and potential, (2) market growth, (3) competitive situation and strategic analysis of the main competitors, (4) customer structure and customer requirements, and (5) market trends and developments. Within the scope of a customized industry analysis by MEYER INDUSTRY RESEARCH, it is possible to tailor the industry analysis to the client's specific requirements and integrate additional aspects into the analysis.
A customized industry analysis provides a structured overview of the market, potential, competition, customer requirements, and trends in a defined target industry. Industry analyses are often conducted as part of market entry projects, the development of new customer groups, or the strategic alignment of companies. Commissioning a customized industry analysis enables a deep understanding of specific markets not covered by general industry analyses.
systematically examines a defined target industry criteria/questions . The industry analysis serves to provide a reliable assessment of the strengths, weaknesses, opportunities, and threats of a company in the target industry (SWOT analysis). Industry analyses are carried out, for example, as part of a planned market entry analysis (national/international) or a market potential analysis . A clear definition of the relevant industry ( market segmentation ) is important for the successful implementation of the industry analysis. Market research methods used for the industry analysis include both secondary sources (e.g. statistics, publications by industry associations and companies in the market, specialist articles in important industry journals) and primary market research methods (e.g. interviews with industry experts).
Specialized agencies like MEYER INDUSTRY RESEARCH have access to important data sources that enable reliable and comprehensive industry analysis. These include specialized international company databases, databases for researching industry-specific trade press, and access to business reports, annual reports, and analyst reports . In addition to secondary sources, we conduct telephone interviews with market participants, experts, and decision-makers at potential clients in the target industry.
Externally conducted industry analyses provide a neutral and reliable picture of the target industry under investigation. Clients benefit from the methodological experience of external analysts and the extensive access to sources available from specialized agencies like MEYER INDUSTRY RESEARCH. At the same time, outsourcing enables rapid implementation of industry analyses when internal resources are scarce.
The processing time for a customized industry analysis varies depending on the topic and scope, from a few days to several weeks. The methodology used plays a key role. If only secondary sources need to be evaluated, industry analyses can usually be completed quite quickly. If a deeper understanding of the industry also requires interviews with market participants and experts, more processing time will be required. Please contact us to determine the required timeframe for your industry analysis.
PROCEDURE, SOURCES AND METHODS
Our systematic project approach, developed specifically for B2B industry analysis, ensures efficient and systematic research in complex industries. Based on our experience from more than 300 market and company analyses, we have developed a five-step approach that enables us to quickly and reliably develop conclusions about the potential, opportunities, and risks within an industry.
OUR STRENGTH: EXTENSIVE INDUSTRY EXPERIENCE
Our clients are medium-sized and larger companies (manufacturers, suppliers and service providers) that plan systematic growth in new industries, want to reduce their company's dependence on a few strong customers in an industry, expand market share, examine competition in an industry or want to benefit from the opportunities in future markets.
We also regularly work with startups, university spin-offs, and numerous research institutes . We support their market entry with our market and industry analysis expertise.
PROFESSIONAL ANALYSES OF UNCOMPROMISING QUALITY – EXTENSIVE REFERENCES
Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market analysis results. Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.
INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS
Trustful personal cooperation and the high quality and reliability of our analyses are top priorities at MEYER INDUSTRY RESEARCH.
We would be happy to provide you with an in-depth, non-binding consultation prior to a potential collaboration , including a personal on-site consultation upon request. We look forward to receiving your inquiry and will be happy to prepare a customized quote for you!