MARKET AND COMPETITOR ANALYSIS IN INDUSTRY AND B2B
While systematic market and competitor analyses have been widespread in end-customer markets (B2C) for many years, industrial companies and B2B sectors only now responding to increasing competitive pressure and recognizing the potential of systematically analyzing markets and competitors as an important strategic tool.
MEYER INDUSTRY RESEARCH is a market research company focused on systematic market and competitive analysis in demanding technology sectors. We offer our clients robust market and competitive analyses tailored to their individual business needs. We primarily work for managing directors, marketing managers, sales managers, and business development managers in the industrial, service, and consulting sectors. We would also be happy to support you and your company in systematic market development !
OUR SERVICES IN THE FIELD OF MARKET AND COMPETITIVE ANALYSIS
Our market and competitive analyses support our clients with market entry, growth, M&A, strategic reorientation, or the development of a business plan for startups. Learn more about our range of market and competitive analysis and select one of our focus topics:
Since 2006, we have been conducting customized market and competitive analyses for our clients in industry, services, and consulting. We have access to all major databases and industry sources in the industry, enabling us to efficiently and reliably prepare your market and competitive analyses. Our robust network of industry contacts also helps us generate valuable market assessments from industry experts and market participants.
Our systematic research approach enables us to create a meaningful competitive analysis and provide insights into competitors' strategies. For example, there are certain risks associated with not being fully informed about competitors' activities and developments. Based on the collected competitor data, well-founded decisions can be made, thus sustainably increasing sales. A reliable market and competitive analysis conducted by us can thus make the difference over the competition and help your business achieve long-term success.
customized market and competitive analysis can also include individual steps, focusing on the market environment and market observation, identifying potential customers, or analyzing the strengths and weaknesses of the competition. Numerous customer references in the field of market and competitive analysis speak for us: References
QUESTIONS AND ANSWERS ON MARKET AND COMPETITOR ANALYSIS
Here we answer some frequently asked questions from our clients about conducting a market and competitive analysis:
Do you have any further questions about conducting a market and competitive analysis? We would be happy to assist you: Contact
MARKET RESEARCH AGENCY FOR MARKET AND COMPETITOR ANALYSIS
MEYER INDUSTRY RESEARCH specializes in the creation and implementation of market and competitive analyses automotive, mechanical engineering, medical technology, energy technology , and electronics sectors, we develop fact-based and reliable decision-making bases with our professional market analyses.
The market and competitive analyses we create for companies serve our clients as a profound basis for strategy projects, market entry plans, the creation of a marketing strategy , and in the area of mergers and acquisitions (M&A).
INDUSTRIES OF OUR MARKET AND COMPETITOR ANALYSES
We analyze the opportunities in tomorrow's markets : Autonomous, connected vehicles, intelligent production facilities, renewable energy technology, smart homes, and connected medical devices are just a few of the areas that offer great potential for innovative companies. The data from our market and competitive analyses is collected in structured and predefined steps. They help you identify new market opportunities, understand competitors in detail, reliably assess risks, and thus stay one step ahead of the competition. Our industry focuses at a glance:
Current market data and trends for OEMs, automotive suppliers and innovative service providers
Trends and innovations in electric vehicles, charging technology and fuel cells
Market potential and growth opportunities for innovative machine manufacturers and suppliers worldwide
Growth potential and innovations for medical technology manufacturers and suppliers
New markets and potential in the growth markets of electronics and semiconductors
Current market data and forecasts in energy technology worldwide
Our company provides you with up-to-date information on growth potential, competition, key industry trends, and future customer requirements in dynamic industries. With the help of market and competitive analyses from MEYER INDUSTRY RESEARCH, you can effectively tap into new markets and successfully position your company. We deliver reliable, to-the-point market intelligence so you can drive your business forward.
EXAMPLES OF MARKET AND COMPETITOR ANALYSIS
Here are some examples of market and competitive analyses that we have successfully completed for our clients:
- Conducting a market analysis in the DACH region for a customer from the mechanical engineering sector
- Analysis of the key competitors of a supplier company
- Conducting a market analysis to determine diversification potential for an automotive supplier
- Calculating market shares and screening the most important competitors for a company in the IT sector
- Preparation of a competitive analysis for an e-mobility customer
- Identification of relevant competitors and rivals for a medical technology company
- Identification of potential market entry barriers for a high-tech start-up (Step 1)
- Developing a business plan for a high-tech start-up (Step 2)
- Strengths & Weaknesses Analysis (SWOT Analysis) for an automotive supplier
- Conducting a competitive analysis for a mechanical engineering company (Step 1)
- Determining the target group and identifying potential customers for a mechanical engineering company (Step 2)
- Identification of competitors and competitors of a customer from the aviation industry
- Quarterly competitive analysis for a company in the automotive industry
- Market analysis for a mechanical engineering company for market entry into a new target market
- Market and trend analysis in the field of e-mobility with the aim of launching a new marketing strategy and identifying and exploiting opportunities
- Competitor analysis to calculate market share for an energy company
- Strengths & Weaknesses Analysis (SWOT Analysis) for the most important competitor of a plant manufacturer
- Preparation of a competitive analysis for a medical technology company
- Preparation of a competitive analysis including comparison of selected products to improve sales activities and marketing in the energy sector
- Identification of potential suppliers to increase negotiating power for a company in the mechanical engineering sector
- Collection of data and market trends as part of a competitive analysis in the electronics sector
- Analysis of target groups for more targeted communication and optimization of marketing in the field of e-mobility
- Analysis of competitors' products and services to improve planning for new product development
- Determination of the strengths and weaknesses as well as opportunities and threats (SWOT analysis) of a medical technology company's competitors
- Analysis of the strategies, target groups, products and services of the key competitors (annually) of a provider of medical technology services
- Conducting a competitive analysis, including a strengths and weaknesses analysis of the most important competitors and an investigation of other market participants in the automotive industry
- Workshop with the aim of providing a mechanical engineering company with instructions on analysis forms, processes and methods to conduct reliable market research independently
- Description of the competitive situation in the automation environment
- Preparation of a market analysis and definition of relevant target groups for a process engineering company
- Continuous monitoring of marketing activities in the automotive OEM competition with the aim of adapting own offers, products and sales methods
- Systematic analysis of pricing structures in the target market in the area of IT services
- Detailed market and competitive comparison & product benchmarking for a manufacturer of hydraulic components
- Market and competitive analysis in high-precision applications for turning machines (e.g. medical technology, aerospace, metrology) and identification of customers and contacts for further sales development
WE ARE YOUR PARTNER FOR SUCCESSFUL MARKET AND COMPETITOR ANALYSIS
"Market and competitive analysis in the industrial sector is a central component of strategic corporate management. It serves to make informed decisions about products, services, and business developments by providing reliable information about market structures, trends, and competitor positioning.
More and more companies, including those in the industrial sector, are realizing that comprehensive market and competitor analysis is essential for success in increasingly competitive markets. It enables companies to identify opportunities, minimize risks, and assert themselves in the long term.
INDIVIDUAL CONSULTING FOR YOUR COMPANY ANALYSIS
Trustful personal cooperation and the high quality and reliability of our analyses are top priorities at MEYER INDUSTRY RESEARCH.
We would be happy to provide you with an in-depth, non-binding consultation prior to a potential collaboration , including a personal on-site consultation upon request. We look forward to receiving your inquiry and will be happy to prepare a customized quote for you!