STRATEGIC MARKET ANALYSIS IN MEDICAL TECHNOLOGY

As a professional market research and market analysis agency, MEYER INDUSTRY RESEARCH offers its clients customized market analyses , market studies , and market research in the medical technology sector. Our clients include manufacturers, suppliers, and service providers in the medical technology market.

A medical technology market analysis by MEYER INDUSTRY RESEARCH examines, for example, market volume, growth opportunities, future market potential, competitive structure , potential target customers as well as important trends and future developments in the market.

EXAMPLES OF MARKET RESEARCH PROJECTS IN MEDICAL TECHNOLOGY

MEYER INDUSTRY RESEARCH has been conducting customized market and competitive analyses for manufacturing companies, suppliers, and service providers in the medical technology sector for over ten years. Click on one of the keywords below to learn more about market research projects and market developments in medical technology:

A rapidly growing segment in the diabetes treatment market is glucose sensors for continuous blood glucose monitoring (CGM), which are typically worn for 8-14 days. The sensors are typically applied subcutaneously using a patch, although implantable sensors are less commonly used. The current market volume is estimated at more than 100-150 million sensors annually worldwide. In the world's largest diabetes market, the USA, sales of CGM systems grew by 60% in 2019. Manufacturers are planning significant production expansions in the coming years. For our client, a developer of complex sensor systems, we analyzed the market for glucose sensors and continuous blood glucose monitoring to evaluate a market entry strategy.

Dialyzers are the heart of renal replacement therapy through hemodialysis or hemodiafiltration. They are manufactured as single-use products. The housings are made of polycarbonate and other plastics, either by injection molding or extrusion. Production takes place in a highly automated cleanroom. Our client, a leading supplier of precision metal and plastic components, planned to expand its activities in the European dialyzer market. We provided the client with an overview of the market size and unit production in Europe. We also compiled a comprehensive list of the leading dialyzer manufacturers in Europe who could be considered potential target customers for our client. This analysis forms the basis for our client's systematic development of the dialyzer market.

Our client, a supplier and system manufacturer of optomechanical components for medical technology, commissioned us to analyze leading device and system providers in ophthalmology (e.g., slit lamps, surgical microscopes). Based on our analysis results, the client's strategic sales department was able to identify and systematically develop potential new customers.

Diabetes treatment is one of the largest and fastest-growing medical technology markets worldwide. The market for insulin pens for easy insulin injection in diabetics is therefore booming. For our client, a supplier of miniaturized precision parts for medical technology, we developed a systematic overview of the market situation and the leading European manufacturers of insulin pens with production sites in Europe. Based on this analysis, our client is systematically and focusedly tapping into this growth market.

The hearing aid market is experiencing steady growth rates due to the increasing aging population. For a component supplier, we analyzed the European market situation and compiled an overview of leading hearing aid manufacturers with production facilities in Europe to enable targeted sales development in the market.

Europe is the second-largest market worldwide for blood glucose monitoring systems after North America. Blood glucose meters and lancing devices, in particular, are among the product categories with unit sales in the tens of millions; more than 40 companies produce these medical devices in Europe. This represents an attractive target market for our client, a supplier of stamped parts and precision springs. Our market analysis examined the market size and the leading manufacturers of blood glucose meters and lancing devices in the European market as a basis for our client's systematic market development .

Inhalers are becoming increasingly important in the international market as an innovative delivery method for medicinal substances. Nearly 1 billion units are produced worldwide annually. For our client, a supplier of specialty components for inhalers, we conducted a systematic study of this market potential and leading inhaler manufacturers in Europe.

Auto-injectors promote easy self-treatment and thus increase patient adherence. For this reason, a growing number of pharmaceutical companies are relying on this dosage form, and demand for auto-injectors in the market is increasing. For our client, a supplier of precision stamped and bent parts and components in the medical technology sector, we systematically studied this growth market and compiled a list of the leading manufacturers of auto-injectors in Europe.

The growing number of allergy sufferers in Europe, combined with increasingly polluted ambient air in urban areas, is driving further growth in the market for medical air purifiers and humidifiers. An estimated 5 million units are produced annually in Europe alone, and new entrants like Dyson are shaking up the industry. For our client, we developed a systematic overview of the market situation and the leading manufacturers of humidification and air purification devices in the European market as a basis for targeted market development.

For a service provider in the field of technical hospital management, we analyzed the market potential, competitive situation, and customer needs of approximately 50 selected hospitals. Through interviews with managing directors and technical managers of the facilities, we developed a comprehensive overview of the status quo, needs, and requirements for service providers in the areas of facility management, ICT operations management, medical technology management, contract management, and consulting. The analysis served the client's management as a basis for planning their market entry.

For a leading testing and certification service provider, we examined the German market for statutory inspections (safety inspections, metrological inspections) in hospitals and medical practices. The continued consolidation of the hospital and medical practice landscape, the implementation of the new Medical Devices and Practice Ordinance (MPBetrV), and continued rising investments in medical technology in hospitals and medical practices are driving dynamic market development.

For a contract manufacturer in the electronics sector, we examined high-growth segments in the medical technology market. We analyzed market potential, target customers, the competitive landscape, and customer requirements. Based on the market analysis, the client was able to specifically expand its business in this segment.

For a manufacturer of control electronics that had previously operated primarily in the automotive sector, we analyzed market entry potential in the medical technology market. As part of the analysis, we identified suitable product areas, identified customers and their requirements, and analyzed the competition and key market trends. The analysis serves as the basis for the market entry strategy for the medical technology market.

For a service provider in the field of testing and certification, we analyzed market potential in the small and medium-sized medical technology sector. Through interviews with potential target customers, we systematically analyzed and evaluated their potential and their needs.

For a manufacturer of precision injection-molded products, we analyzed market potential in specialized, high-growth medical technology product segments. The analysis also identified target customers for targeted market development.

For a device manufacturer, we analyzed the market for special implant products and identified potential target customers for the market launch of an innovative production technology.

Digitalization is also progressing steadily in clinics and hospitals. Clinical information systems (HIS) and patient data management systems (PDMS) are now very widespread. Leading solution providers such as Orbis, ISH Med, Meierhofer, and CGM are constantly developing their systems and operate in a highly competitive environment. Against this backdrop, we examined the market for HIS and PDM systems in Germany, Austria, and Switzerland for a leading solution provider and identified the HIS and PDM solutions currently in use at selected clinics and networks in the target region.

In the market for external beam radiation therapy devices/irradiation devices (linacs and cyclotrons), approximately 12,000–14,000 linacs and approximately 100 proton systems are installed worldwide. Annual new and replacement installations worldwide range from 1,000 to 1,200 devices, with an associated annual market volume of USD 5–7 billion. Due to the increasing number of patients requiring radiation therapy, demand for radiation devices is expected to increase significantly by 2035. Market observers also expect high long-term potential for proton therapy devices, but size and costs currently limit market penetration. In this dynamic market environment, we examined the market situation, competitors, and future trends in the radiation device market for our client, a research institute in the field of radiation technology.

The market for respiratory therapies (out-of-hospital ventilation, COPD therapies, etc.) is growing continuously, driven by an aging population and improving standards of care. As in the medical technology market as a whole, the industry has consolidated significantly in recent years, with leading international players expanding their market positions, among other things, through the acquisition of smaller, regional providers. In this dynamic market environment, we analyzed selected market segments and competitors for our client, a leading provider of systems and services in the European respiratory therapies market, to implement their future growth strategy.

Disposable instruments are a growing segment in the medical technology market. Disposable versions include suture and stapling instruments, handheld instruments such as scissors, forceps, retractors, punches, wound closure instruments, and specialized electrosurgical instruments. The spectrum ranges from simple products such as disposable torque instruments made of polycarbonate to complex systems such as single-use fluid handling instruments for ophthalmic surgery or arthroscopy access cannula bodies. For our client, a medium-sized plastics processor, we investigated market entry options in the market for disposable medical technology instruments.

For a technology supplier, we examined the current market status in the global market for ambient assisted living/medical assistance systems. This analysis formed the basis for the client's strategic development of this future market.

Single-use solutions are also increasingly being used in the medical technology sector. Examples include single-use flow meters, e.g., for ambulatory infusion pumps used in pain and chemotherapy, as well as single-use mass flow meters (sensors for medical ventilation/anesthesia in neonatology and pediatrics). The market for ventilation and infusion devices is expected to grow between 4 and 6% annually in the coming years, driven by improved medical care and a growing global population. For our client, a manufacturer of sensor solutions, we examined the market for single-use sensors in medical technology as part of a market entry strategy.

For a medical technology supplier, we analyzed market potential and trends in the global home healthcare market. Based on the market study, the client was able to strategically align its business in this growth market.

For an electronics manufacturer, we examined the global market for connectors in medical technology. Based on the analysis, the client was able to specifically expand its business in this segment.

We investigated the medical robotics market for a service provider. The study analyzed the current development status, expected future market developments, and leading manufacturers of medical service robots.

For a technology company in the medical technology market, we examined the market for mobile health products and services. The analysis served as the basis for the client's strategic development in the future-oriented field of mobile, connected healthcare services.

As part of a Europe-wide life science strategy initiative by a manufacturer of seals, molded parts, and hoses, we examined the market for dialysis systems in 10 European countries. In addition to analyzing the regional market situation and future forecasts, we compiled a comprehensive list of manufacturers of dialysis systems and components in each country for the client. Based on the results of our study, the client can systematically advance market development in these countries through its national subsidiaries.

The market for innovative drug delivery systems (systems for targeted drug administration) is one of the fastest-growing segments in the medical technology market. For a supplier of components for these drug delivery systems, we analyzed the market situation and customer landscape in several European countries, including Germany, Ireland, the UK, Switzerland, France, and Italy. The client is using the results to develop local markets in a structured manner.

To systematically identify new customers and potential customers in several European countries, an international manufacturer of rubber and plastic components commissioned us to analyze the market for ventilation systems (e.g., masks, inhalers, ventilators, and hoses). We provided reliable data on the local market situation and potential target customers in ten countries. Market development based on the results is currently in full swing.

The increasing possibilities of improved analytical and testing procedures in the laboratory, as well as new rapid tests for use in the doctor's office or directly by the patient, are driving growing demand in this market. To capitalize on the opportunities offered by this innovative market segment, a supplier planning to enter the market commissioned us to conduct a Europe-wide analysis of the market situation and manufacturer structure.

As part of an M&A project, we analyzed the global market for wound care systems for investors. A particular focus was on so-called "advanced wound care systems," which achieve high growth rates through innovative applications.

As part of an M&A project, we analyzed the global market for compression therapy systems for investors. The rise in chronic venous diseases, increasing sports injuries due to an active lifestyle, and the general trend toward an aging population mean that this market will gain significant importance globally.

As part of an M&A project, we analyzed the global market for orthopedic products, orthoses, and supports for investors. An aging population, more non-invasive procedures, and rising cases of osteoarthritis/osteoporosis are making the market and the companies operating there attractive to investors.

The market for surgical instruments is large and growing at a steady rate. For an innovation in the field of bone punches/rongeurs for our client, we studied the market for surgical instruments in Germany and Europe. In the bone punch segment, we analyzed the market size, competitive situation, and customer requirements. The results of our market analysis formed the basis for the client's further business planning, the acquisition of investor capital, and systematic market development.

Minimally invasive treatment procedures and the associated medical technology products are playing an increasing role in the global medical technology market. Endoscope manufacturers are also benefiting from this. For our client, a manufacturer of precision plastic components manufactured in cleanrooms, we examined the market potential, competitive situation, and customer landscape in the European, US, and Asian endoscope markets.

Robotic support arms are used in surgery for instrument positioning, precise instrument targeting, or tissue retention during operations. This relatively new market is home to approximately 10 major players, including established medical technology giants such as B. Braun, Zimmer Biomet, and Storz, as well as new entrants such as Kuka, Brainlab, and XAct. For our client, an innovative developer in the medical technology sector with a patented technology in the field of medical robotics, we examined the market situation, competitive landscape, and trends in the global robotic support arm market.

The pharmaceutical market in Europe and the USA will grow by 2-5% annually over the next five years, thus offering a stable field of activity. A trend toward "high-value solutions" is driving demand for high-quality primary and secondary packaging such as prefilled syringes, pens, and auto-injectors. Biotech drugs and biosimilars, in particular, are an innovative, growing application area for drug delivery systems, with double-digit growth rates. Established players in these segments of the pharmaceutical packaging market, such as Gerresheimer, West, Schott, and BD, are achieving double-digit EBIT margins and growing continuously. Against the backdrop of this attractive market environment, we examined selected market segments in the pharmaceutical packaging market for our client, a medium-sized manufacturer of plastic packaging for the pharmaceutical industry, identified the key target customers/manufacturers in the market, and examined the competitive situation in Europe and the USA.

MEDICAL TECHNOLOGY MARKET ANALYSIS GERMANY: TOP 100 RANKING 2025

The 2025 ranking: In our Medical Technology Germany 2025 market analysis by MEYER INDUSTRY RESEARCH, we once again systematically examined the leading 100 medical technology companies in Germany.

Facts about the company and industry: The market analysis “Medical Technology Companies Germany 2025” collected the sales, number of employees and profitability of the top 100 medical technology companies with headquarters and manufacturing in Germany, the regional distribution of the companies and the product groups manufactured (e.g. single-use technology, reusable instruments, electromedical devices).

Download our free Medical Technology Germany 2025 Market Analysis as a PDF

Download Top 100 Medical Technology DE 2025

OUR FOCUS: INNOVATIVE NICHES AND SOPHISTICATED TECHNOLOGIES

In our medical technology market analyses, we frequently focus on niche products, medical technology innovations, and technologically demanding environments on behalf of our clients. Conventional "off-the-shelf" market reports from major market research providers often provide only very limited market data on such topics.

For market research in the medical technology sector, we rely on a tried-and-tested, systematic analysis approach that incorporates all relevant data sources and thus enables a holistic view of the market, competition, customers and trends.

In addition, our extensive network of expert contacts the opportunity to gain in-depth insights into trends, potential, and risks through sophisticated medical technology market analyses.

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