STRATEGIC MARKET ANALYSIS & MARKET RESEARCH IN ENERGY TECHNOLOGY

As an expert in energy market research, MEYER INDUSTRY RESEARCH produces customized market analyses and market studies in the energy and environmental technology sectors. Our clients include manufacturers and suppliers in the energy technology sector, as well as service providers in the energy market.

An energy market analysis by MEYER INDUSTRY RESEARCH examines, for example, market size, market development, competitive situation , potential customers as well as developments and key trends in the target market.

Our customers use the energy market studies, for example, to evaluate innovations or to develop new customer groups.

EXAMPLES OF MARKET RESEARCH PROJECTS IN THE ENERGY SECTOR

MEYER INDUSTRY RESEARCH has been conducting customized market and competitive analyses for a wide range of clients in the energy sector since 2007. Please select a sample topic to learn more about some of our market research projects in the energy sector:

Home Energy Management Systems intelligently network and control energy producers and consumers in households or small businesses (e.g., those with their own electric vehicle fleet). The energy generated by, for example, photovoltaic systems or a fuel cell heater/micro-CHP system is buffered by the HEM system in the battery storage system as needed, fed into the grid, or supplied to connected consumers such as an electric charging station or smart household appliances. HEMS are becoming increasingly important in light of changing legal requirements regarding self-consumption of PV electricity, the growing use of electric heat pumps, a higher number of electric charging stations in private households, and a general trend toward the smart home. For our client, we examined the market for Home Energy Management Systems in Europe, identified the leading technology providers, and analyzed market entry options for our client.

The smart home market is still in a relatively early technological phase, but is gaining momentum. Current studies predict annual growth rates of 25% or more. Currently, energy management, lighting and window management, and security and access control are the largest market segments. For our client, we examined selected applications in the smart home market and developed market entry options based on our own technology development and an M&A strategy.

Distribution system operators such as E.ON, innogy, and Netze BW are under considerable regulatory and efficiency pressure. Some market observers even expect a "grid endgame" in the coming years with further consolidation within the grid operators. New technologies such as microgrids and blockchains may transform the value chain in the energy landscape in the future and threaten the traditional business model of grid operators. Against this backdrop, we analyzed the current market situation and future trends in the German distribution system operator market for a market participant.

Traditional energy suppliers are currently investing heavily in the expansion of innovative energy services. Examples of new business areas include decentralized generation solutions, energy storage systems, solutions for electromobility, and smart home offerings. Large energy corporations like E.ON plan to generate €1 billion annually with these new solutions. Precise market knowledge and a detailed overview of the competitive landscape are essential for developing these new business areas. For our client, we analyzed the energy services market in Germany and identified trends and current projects from leading market players.

Global capacity expansion in the wind energy sector is expected to continue at an annual rate of approximately 60 GW until 2025. The share of offshore wind farms will double from approximately 7% (2017) to approximately 14% (2025). Large energy suppliers are investing heavily in new facilities as part of their decarbonization strategies, but institutional investors have also discovered the offshore market as an attractive asset class. Competitive pressure is correspondingly high when tendering for new projects. Against this backdrop, our client was focused on expanding its market position in this dynamic market and commissioned us to conduct a customized study on market prospects, leading wind farm operators, and market trends in the global offshore wind farm market.

In 2016, a new record was reached worldwide with approximately 76 GW of new PV capacity, representing an increase of more than 50% over the previous year. China and APAC were the most important installation regions, with a combined increase of approximately 50 GW. Analyses predict further growth rates in new capacity through 2022, albeit likely in the single-digit percentage range. Acquisitions and transactions are playing an increasingly important role in photovoltaic parks. Against this backdrop, our client focused intensively on its future market positioning and commissioned us to conduct a customized market analysis of the photovoltaic park market.

For a technology provider in the propulsion technology sector, we examined the market situation, competitive products, cost structure, and expected development trends in the wave and tidal power sector. Based on this customized market analysis, our client was able to make well-founded investment decisions for their own business area.

For an energy company, we analyzed market developments and the strategic positioning of leading providers in the direct marketing sector. The analysis results formed the basis for the client's future strategic direction in the direct marketing sector.

As part of an M&A project, we examined the global market for heating cost billing and the market for meter reading services/sub-metering (energy, water) for investors. The sub-metering market is highly concentrated and, due to high, stable margins, is an attractive market environment for investors. In addition to established markets such as Germany, Austria, and Denmark, other countries are also increasingly relying on sub-metering to realize energy savings potential. France and Italy recently decided to implement it, and emerging markets are expected to offer long-term potential. The increasing digitalization of the real estate industry is creating new challenges and opportunities for metering service providers. At the interface of energy, housing, and the digital economy (smart home), new business models and new market participants are emerging. IT and telecommunications companies are playing an increasing role.

Due to the increasing decentralization of energy supply and the growing feed-in of energy from fluctuating sources, virtual power plants are playing an increasingly important role in the market. A growing number of energy suppliers and municipal utilities are operating their own virtual power plants. For a service provider in this market, we examined the current market status, future market potential, and leading players in the current virtual power plant landscape.

Innovative technologies for storing excess electricity are often still in the pilot phase, but are expected to play a key role in future energy infrastructure. As part of a market analysis for an energy service provider, we examined the current market status in the power-to-heat, power-to-gas, and power-to-liquid sectors and identified the leading players in the industry in Germany.

Many market observers see stationary fuel cells on the verge of commercial market launch in Europe. However, further reductions in production costs are necessary to achieve competitiveness. For a market player in the energy sector, we examined the stationary fuel cell market in Germany and analyzed the leading companies in the industry.

The market for water electrolysis and the resulting synthetic fuels (synfuels) is in its very early stages. In recent years, less than 20 MW of electrolysis capacity has been added annually. The extent and speed of future market penetration are currently difficult to predict. Optimistic long-term forecasts assume that 1,000–2,000 large electrolyzers of the 100 MW generation could be newly built each year. Market observers see potential applications for synthetic fuels, in addition to conventional road transport, primarily in aviation and shipping (“a favorable” measure for achieving emission reduction targets). For our client, we examined market potential and prospects for the client's long-term strategic direction.

Europe is the world's most active region in the home storage sector, with Germany clearly leading the way within Europe. Annual installation rates for home storage are expected to continue growing strongly in Europe, from approximately 0.3 GW in 2019 to approximately 0.55 GW in 2024. Siemens' entry into the storage market and Shell's acquisition of Sonnen are seen as indicators of the transition to a mass market. For our client, we analyzed technology options for integrating home storage into intelligent Home Energy Management Systems (HEMS) and evaluated market entry options in Europe.

For a supplier of components in the energy sector, we analyzed the current market situation for large geothermal projects in Europe, identified attractive national markets, and potential target customers in the market.

For a testing and certification service provider in the energy market, we analyzed market potential and future investment plans for gas-fired power plants and other power plant types at the regional level. The analysis results formed the basis for the targeted expansion of activities in attractive regions.

For a manufacturer of combined heat and power plants, we analyzed the global CHP market, examined the regional market situation and funding conditions, and identified the leading manufacturers worldwide. The analysis served as the basis for the client's international expansion.

For a supplier of components for the process industry, we analyzed the global market for coal-fired power plants. The analysis covered the current situation in the power plant market, future planned investments, key countries, and trends in coal-fired power plant technology.

For a service provider in the field of testing and certification, we analyzed the hydropower market in selected countries. The analysis included the current status of hydropower in the countries, planned investments, and the locations and operators of large power plants in these countries.

For an engineering service provider, we investigated market potential for the decommissioning of nuclear power plants in Germany. Against the backdrop of the nuclear phase-out, we analyzed the market situation, key trades involved in decommissioning, and engineering firms and service providers currently active in the segment.

For a service provider in the recycling and environmental technology market, we analyzed selected market segments in the environmental technology market and identified attractive companies as part of a buy & build strategy.

For a supplier of components for residential ventilation systems, we analyzed the market size, competitive situation, and market trends in the German market. The analysis served as a basis for the supplier's targeted strategic development.

For a supplier of mechanical components, we studied the European hydropower turbine market and identified the leading manufacturers in the hydropower turbine market. Although the industry is highly consolidated and dominated by two leading players, numerous medium-sized players remain, albeit facing significant cost pressures.

As part of the planned sale of two leading service providers in the European submetering market (heating cost billing in multi-family homes), we analyzed the market situation, growth prospects, trends, market shares, and regulatory framework for our client, who was interested in investing in the market.

FOCUS: DEMANDING NICHES AND INNOVATIVE TECHNOLOGIES

Many of our energy market analyses examine technologically sophisticated, niche markets and innovative, future-oriented market segments. Especially on such topics, acquisition market studies conducted by major market researchers often lack specific information that could serve as a basis for important strategic decisions.

In this context, the right research approach is critical to achieving a reliable market assessment: Our analysts thoroughly research all relevant secondary sources, leveraging our extensive tools and databases in the energy sector . Access to a comprehensive network of expert contacts also allows us to gain in-depth insights into the market from the perspectives of industry participants and experts.

EXPERIENCE SINCE 2007 – OUR REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market analysis results.  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

Further references

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