MARKET RESEARCH & STRATEGIC MARKET ANALYSIS IN THE ELECTRONICS INDUSTRY

As a market research company, MEYER INDUSTRY RESEARCH offers customized market analyses and research in the electronics industry. Our clients include manufacturers, suppliers, and service providers in the international electronics market.

An market analysis by MEYER INDUSTRY RESEARCH evaluates, for example, market volume, development potential, competitive structure , potential customers as well as new trends and future tendencies in the market.

EXAMPLES OF MARKET RESEARCH PROJECTS IN THE FIELD OF ELECTRONICS

Our company has been conducting market analysis and competitive analysis projects for numerous clients in the electronics and EMS (Electronics Manufacturing Services) industries since 2007. Below you will find numerous project examples of the markets and topics we have analyzed:

The market for industrial image processing is currently experiencing dynamic growth, and Germany is one of the leading nations in the development and use of image processing technologies in industry. Whether in mechanical and plant engineering, medical technology, security technology, or even traffic and transportation – industrial image processing systems make processes more efficient and secure. As part of a corporate transaction, we analyzed the European market for industrial image processing systems for a family office. Based on our analysis results, the family office prevailed in the bidding process and was awarded the contract to acquire the attractive medium-sized company.

In the market for specialty locks, the high reliability and security of products play a central role. At the same time, there is a continuing trend toward digital solutions. Traditional manufacturers of mechanical locks face the challenge of meeting these new customer requirements, networking their products, and offering digital solutions including the necessary hardware and software. As part of an M&A project, we analyzed the market for specialty locks and electronic locking technology in Germany and Europe for our client. Based on the market analyses, our client decided to acquire the company under review and is currently systematically expanding the locking technology manufacturer's market position with targeted investments and a new strategic direction.

The market for electronic security technology is a long-term, stable growth market. Since 2015, the market in Germany has grown at an average CAGR of 5.8%. Commercial security technology accounts for the lion's share of revenue, accounting for 90-95%. In addition to traditional manufacturers of security solutions (intrusion alarm systems, fire alarm systems, access control), new players from the building automation, smart home, and communications technology sectors are increasingly entering the market. For our client, a nationwide installer of security systems, we analyzed market potential and competitive positioning for the company's future strategic direction in the security technology market.

Broadband expansion in Germany is progressing steadily, although progress varies considerably from region to region. Forecasts predict annual growth of between 20 and 35% based on homes passed through 2025. Backbone expansion is already significantly more advanced than local network expansion, as significant investments in network expansion will be made in both areas in the coming years. For our client, a broadband technology provider, we examined the market status and prospects for future development.

The nationwide provision of high-speed internet throughout Germany is driving rapid demand for infrastructure components for broadband expansion. Our client, a leading manufacturer of cable manholes for fiber optic networks, commissioned us to conduct a systematic analysis of the market and competitive situation in the German market. Through approximately 100 structured interviews with decision-makers at municipal utilities, fiber optic network operators, telecommunications companies, and specialized civil engineering firms, we developed a robust overview of the market size, the client's market position, and growth potential for our client.

For a planned new development, we analyzed the global market potential for OLED lighting for a manufacturer of electronic control systems. Based on the results, the client was able to make an informed decision about market entry.

Augmented and virtual reality solutions are currently primarily known in consumer electronics, but are also becoming increasingly widespread in industry and companies. Whether in support, customer service, training, or machine commissioning – virtual collaboration solutions can make companies more efficient and customer-friendly. To systematically develop this innovative field, we investigated the current market situation and provider landscape for virtual and augmented reality solutions in industry on behalf of a market participant.

Governments around the world are increasing their investments to enhance domestic security. Manufacturers of surveillance and detection technology are benefiting from this trend and expanding their product portfolios. In addition to established X-ray technology, complementary technologies such as gamma spectroscopy, infrared spectroscopy, and ion mobility spectrometry (IMS) are increasingly being used. For a supplier of shielding technology for security systems, we examined the market and the leading providers of X-ray-based security systems. Based on the market analysis, the client is systematically tapping into this fast-growing market.

For a supplier, we analyzed market entry potential in the automotive lighting market. We examined the individual interior and exterior market segments and key technological developments for the coming years. For the planned market entry, we identified potential target customers and collected information on key customer requirements. We also examined the competitive situation and the strategies of key market players. Based on the analysis results, our client was able to develop a detailed market entry strategy.

For a control systems manufacturer, we analyzed market entry options in the growing market for electronic access control systems. Through interviews with potential target customers, we systematically analyzed and evaluated their potential and their needs.

We analyzed market potential in the global service robot market for suppliers in the electronics value chain. The analysis results served as the basis for the targeted expansion of activities in attractive market segments.

For a manufacturer in the security and surveillance systems market, we analyzed market potential and attractive target segments in a growing market environment. The analysis results formed the basis for the targeted expansion of product and sales development.

For a manufacturer of automotive infotainment solutions in the OEM sector, we examined market potential, competitive structure, and key trends and development factors in the global market. Our market analysis served the client as an important basis for systematic market development and the expansion of their own market position.

The market for POS (point of sale) systems in retail is characterized by internationally available standard systems that are continuously being developed by established manufacturers. However, changing customer requirements and new trends in retail also offer opportunities for manufacturers of customized solutions. Against this backdrop, our client commissioned us to conduct a customized market analysis of the POS systems market, focusing specifically on the future requirements of leading retail chains such as Edeka, Aldi, Lidl, and Lekkerland.

Advanced Cargo Tracking Systems are sensor-based, cargo-related systems for monitoring transport conditions (e.g., temperature/humidity/light exposure/vibrations/shocks) and loading status (e.g., transport capacity utilization) for road, rail, and sea/air transport routes. They go beyond simple geo-tracking of cargo and enable the tracking of sensitive goods, e.g., in the automotive supply chain or during the transport of pharmaceuticals. The global market for cargo tracking systems encompasses several million units per year. The market is expected to grow by over 20% annually until 2023. For our client, we analyzed the market for advanced cargo tracking systems, identified the leading technology providers in the market, and developed market entry options for our customer.

For a trade fair company, we examined the European and US market for embedded systems and the most important application sectors: automotive, mechanical engineering, medical technology, consumer electronics, and aerospace.

The market for professional/architectural lighting includes solutions for lighting offices, industrial buildings, museums and monuments, streets and parks, and even airports and tunnels. For our client, a specialized supplier in lighting manufacturing, we examined the market for professional and architectural lighting in selected European countries. Based on our analyses of more than 120 potential target customers in Scandinavia and France, our client was able to specifically expand its sales activities in these countries.

For a technology company, we investigated the market for offshore navigation solutions, e.g. for use by maintenance companies in offshore wind turbines

For a medium-sized system provider in the field of electrical installation technology, we identified potential cooperation partners in selected regions. Based on this, the client was able to systematically expand its field of activity.

For a developer of an innovative solution in the field of assembly automation, we analyzed market potential, applications, current market solutions, trends, and customer requirements. Based on this analysis, the client was able to systematically launch its product on the market.

For an electronic components manufacturer already active in the market, we analyzed the market potential for contract manufacturing (EMS) in selected applications. This analysis served as a basis for targeted market development.

For a large engineering service provider in the electronics market, we developed a systematic system for permanent competitive analysis in close cooperation with the client.

For a supplier in the electric motor market, we examined market size, leading players, as well as trends and requirements in the electric motor market.

For a supplier in the electric motor market, we investigated market size, leading players, as well as trends and requirements in the frequency converter and rectifier market.

For a supplier in the mechanical engineering sector, we investigated the market for servo motors, gearboxes and servo controllers for a planned new product launch.

For a trade fair company, we examined market developments and leading players in the broadcast equipment market. The analysis formed the basis for the company's acquisition (M&A) decision.

For an innovative new development in the field of electronic communication encryption, we examined market potential, attractive target groups, leading competitive solutions, and the legal framework for the planned market launch. The encryption solution is used, among other things, in the exchange of sensitive information by companies in the automotive, aerospace, and mechanical engineering industries. Based on the analysis results, we were able to secure an investor for the market launch of the technology.

MARKET ANALYSIS TOP 100 AUTOMOTIVE SUPPLIERS GERMANY

The automotive industry is an important application area for innovative electronic solutions. MEYER INDUSTRY RESEARCH has compiled a ranking of the 100 leading automotive suppliers in Germany:

The 2025 ranking: In our market analysis Automotive Suppliers Germany 2025 by MEYER INDUSTRY RESEARCH, we systematically examine the leading 100 automotive suppliers in Germany.

Facts about the company and industry: The market analysis "Automotive Suppliers Germany 2025" collected the current sales trends of the top 100 suppliers headquartered and manufactured in Germany, the development of the companies' profits, and the distribution by product group manufactured. The Munich-based market analysts also analyzed the regional distribution of the industry in Germany.

Download our free market analysis AUTOMOTIVE SUPPLIERS Germany 2025 as a pdf

Download Top 100 Automotive Suppliers Germany 2025

FOCUS: DEMANDING NICHES AND INNOVATIVE TECHNOLOGIES

Many of the market studies we conduct focus on demanding, technology-driven markets of the future. In these areas, German and European manufacturers are successfully asserting themselves in global competition thanks to their high levels of technological expertise and innovative capacity.

The purchasing market reports from major market research providers usually provide only very limited data on innovative markets. A reliable and reliable orientation in the market is often not possible based on this data.

To ensure reliable conclusions in such challenging subject areas, we utilize a proven, structured  research approach in the electronics sector. extensive network of experts in the electronics sector also plays a key role

EXPERIENCE SINCE 2007 – OUR REFERENCES

Managing directors, sales managers, and strategy and business development managers at more than 100 client companies rely on our meticulous market analyses for one key reason: the uncompromising quality and reliability of our market analysis results.  Our discerning clients also value the personal and open collaboration with our team, as demonstrated by their numerous testimonials – please see for yourself.

Further references

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