SYSTEMATIC COMPETITOR ANALYSIS IN GERMANY - BASIS FOR PROFITABLE BUSINESS MODELS

Whether for market entry, growth projects or the strategic orientation of a company: correctly assessing the competitive situation and knowing the most important market competitors and their strategies is of decisive importance for the success of entrepreneurial decisions, especially in the highly developed German market.

A systematic competitor analysis in Germany helps company managers to develop their own competitive advantages and USPs (Unique Selling Propositions) and thus clearly differentiate the company from the competition. Using this differentiation approach, profitable business models can be established even in competitive markets. MEYER INDUSTRY RESEARCH supports you as a professional market research company in Munich, specialized in well-founded Market analyses for B2B and industry, with a systematic competitor analysis.

COMPETITION ANALYSIS - POSITIONING AID FOR MARKET ENTRY

Competitor analysis plays a special role in market entry projects: If a new high-potential market (learn more about our services Market study, Market potential analysis and Market data ), the exact environment and competitive conditions are often unknown. This leads to considerable risks during market entry and often results in a positioning that is not in line with the market. A lot of "apprenticeship money" has to be paid before you can realistically assess the market and competition and find your place in the market.

TYPICAL QUESTIONS OF A COMPETITION ANALYSIS

The structured competitive analysis or competitor analysis can create a clear view even before entering the market and provide answers to the following questions:

  • How many competitors are active in the target market?

  • How concentrated is the supplier situation (market shares of competitors)?

  • What types of competitor companies operate in the market?

  • Who are the biggest competitors?

  • What strategies and unique selling points do competitors use to position themselves in the market?

  • What products and complementary services do competitors offer?

  • Which sales channels do competitors use to serve the market?

  • How successful are competitors in their market development (sales, growth, profitability)?

COMPETITION ANALYSIS FOR MECHANICAL ENGINEERING, AUTOMOTIVE AND INDUSTRIAL SECTORS

MEYER INDUSTRY RESEARCH specializes in competitor analysis in technically driven industries. We work on competitor analyses for clients in the automotive (OEM and supplier), electronics, mechanical engineering, energy and medical technology industries.

In more than 300 market analyses and competitor analyses carried out in the industrial sector, we have learned what is important here:

Efficient, international access to all important data sources in the industry sector via our databases (trade journals, annual reports, market studies, company publications, key industry figures)

Structured structure of competitor analysis and analysis of all strategically relevant indicators of a competitor company (key figures, strategic positioning, product and service structure, value creation structure/production footprint, sales channels, unique selling propositions and innovations)

Consolidation of individual competitors into a strategic competitive landscape (Competitive analysis), uncovering interrelationships, deriving opportunities and potentials for positioning oneself in the competitive environment.

EXTENSIVE INDUSTRY ANALYSIS EXPERIENCE

MEYER INDUSTRY RESEARCH offers individual industry analyses for automotive, mechanical and plant engineering, electronics, energy and other technology-driven industries.

Our customers are medium-sized and larger manufacturers, suppliers and service providers who are planning systematic growth in new industries, who want to reduce their company's dependence on a few strong customers in a particular industry, or who want to profit from opportunities in future markets.

We also routinely support demanding M&A boutiques, investors and internationally active trade fair companies with our industry analyses.

References and customer testimonials

In more than 300 successfully conducted industry analyses, we have learned what is important when researching, evaluating and interpreting industry data in an industrial environment. Our satisfied customers appreciate this experience and our personal approach. Please read more about our References in the field of industry analysis.

INDIVIDUAL CONSULTING FOR YOUR MARKET ANALYSIS

Trustful personal cooperation and the high quality and resilience of our analyses are top priorities at MEYER INDUSTRY RESEARCH.

 We would be happy to advise you intensively and without obligation in the run-up to a possible cooperation on a market study, if desired also at a personal appointment at your site. We look forward to your inquiry!

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