Market trends and developments
Which important trends and topics will influence the market in the future?
Laws and regulations
What important framework conditions, legal requirements or licensing regulations must be observed in the market?
Top target customers
Which are the most relevant potential customers that need to be addressed in order to develop the market in a targeted manner?
Customer needs and requirements
What do customers need in the target application? / What key requirements must be met?
Structure of target customers
How many target customers are there in the market? Who are the top potential customers?
Competitors' activities and strategies
How successful are competitors in the market? How do players operate in the target market? What strategies do they pursue? Further details can be found in the competitive analysis section.
Main competitors
Which companies are the top competitors in the target market?
Competitor structure
These are typical questions in a competitive analysis: How many competitors are active in the target market? / How intense is the competition?
Regional distribution of the market
Where are the regional focuses in the market?
Market growth
Will the target market grow in the future? What factors influence growth?