An industry analysis systematically examines a defined target industry based on defined criteria/questions. The industry analysis serves to provide a reliable assessment of a company's strengths, weaknesses, opportunities, and threats in the target industry (SWOT analysis). Industry analyses are conducted, for example, as part of a planned market entry analysis (national/international) or a market potential analysis. A clear definition of the relevant [...] is crucial for the successful implementation of the industry analysis.

In most cases, an industry analysis covers the following areas: (1) market size and potential, (2) market growth, (3) competitive situation and strategic analysis of the main competitors, (4) customer structure and customer requirements, and (5) market trends and developments. Within the scope of a customized industry analysis by MEYER INDUSTRY RESEARCH, it is possible to tailor the industry analysis to the client's specific requirements [...]

To achieve meaningful results in an industry analysis, it is particularly important to clearly define the industry under consideration. Industry codes (in Germany: WZ codes, internationally: NACE codes) can be used for this purpose. Especially in the industrial sector, additional definition criteria are often necessary because the existing industry codes are too broadly structured. In most cases, it is also useful [...]

A customized industry analysis provides a structured overview of the market, potential, competition, customer requirements, and trends in a defined target industry. Industry analyses are often conducted as part of market entry projects, the development of new customer groups, or the strategic alignment of companies. Commissioning a customized industry analysis enables a deep understanding of specific markets not covered by general industry analyses.