Automotive market research Germany

Automotive market research Germany – new challenges and opportunities ahead

Smart Ladevorgang

The German automotive industry and its large supplier base are an essential part of Germany’s economy. German OEMs and supplier companies are facing tremendous challenges due to the industry’s megatrends electrification, connectivity, autonomous driving and new mobility.  Therefore, large industry participants, but also medium sized players in the German automotive value chain, are developing new strategies how to compete in this new market setup.

_

_

_

Our in-depth automotive market research Germany services help OEMs and suppliers to understand future market trends, customer requirements and competitive strategies. Based on our market analysis, our customers can open up attractive market segments and increase their competitive advantage.

 

_

 

 

 

 

Automotive market research Germany – key topics covered

16221553_ml

MEYER INDUSTRY RESEARCH conducts tailored market research for OEMs, suppliers and service companies involved in the German automotive industry. Typical topics covered in our automotive market research Germany services are market sizing, market development, market potential, competitive situation, key customers and their requirements as well as success factors and major trends in the relevant market segment.

_

_

 

_

A large number of long-term customers use our market data for the evaluation of new market segments and products, systematic identification of new customers in the automotive value chain in Germany, larger strategic decisions as well as for mergers and acquisitions in the German automotive industry.

 

 

 

 

Automotive market research Germany – methodology and capabilities

Kabel

A large share of our automotive market research Germany projects are focused on market niches, innovative solutions and demanding high-tech applications. As off-the-shelf reports often do not provide reliable data on these type of markets, we have developed our proprietary systematic approach to research market, competition, customers and trends in challenging, future-orientated markets.

_

 

_

_

_

To provide you with the necessary insights, we have extensive access to all relevant secondary and desk sources in Germany’s automotive industry, including dozens of databases on the OEM and supplier market.

_

Additionally, we make use of our well established network of market experts in Germany’s automotive industry. We can setup expert interviews with potential customers, market participants and other experts quickly, covering the whole automotive value chain in Germany. By combining up to date secondary data with exclusive expert opinions, our analyses provide you with valuable insight on your prospective market.

 

 

 

 

 

Automotive market research Germany – Current project examples

Our team has conducted more than 300 successful automotive market research Germany projects since 2006. Please choose one of our automotive sample projects below to learn more about our work and project references:

 

The number of electronic control units (ECUs) in passenger vehicles and commercial vehicles is increasing steadily. Speciality vehicles and commercial vehicles are often equipped with universal ECUs, especially in the field of trucks, buses, agricultural machinery and construction equipment. Our market research analyzed the European market for universal ECUs focussing on the market potential, future market development, competitive situation and key customer requirements in the industry. Based on our research, our customer developed and introduced a new series of ECUs in the European market.

To to able to reach challenging CO2 emission goals, lightweight construction materials play a growing role in the automotive industry. Suppliers of lightweight materials and engineering partners in the field of lightweight components are sought-after partners to all major OEMs. Our customer, an international supplier of engineering and testing services in the automotive industry, asked us to analyze the market situation and leading players in the field of aluminium, polymers, natural reinforced composites, high-strength steels and carbon-reinforced materials and components.

Increasing number of variant diversity, high cost pressure and further localisation of vehicle production are the major challenges for internal and external tooling suppliers in the automotive industry. Leading OEMs like BMW, Audi and Daimler are therefore developing future-oriented tooling strategies. For a leading supplier of machine control technology for automotive tooling applications, our team provided a tailored market research on market potential, competitive situation and future customer requirements in automotive tooling departments. A large share of projects results were based on in-depth interviews with executives in the tooling departments of Germany’s leading OEMs.

For one of Germany’s largest premium car manufacturer, we conducted a tailored market research in the field of exterior and interior decorative parts. We analyzed the global market for decorative parts made of wood, aluminium and plastics and evaluated potential new, upcoming suppliers in Europe, North and South America and Asia. Based on our analysis, the customer’s strategic purchasing department broadened its sourcing base for its global manufacturing locations.

For an international engineering and vehicle development supplier our team set up an extensive market research in the field of automotive acoustics. Based on the results of our research, our customer was able to extend its activities in the German market for acoustics related engineering and development solutions.

For a supplier of electronic solutions we analyzed the German market for automotive interior and exterior lighting solutions. The target of the project was mainly to find potential customers and cooperations partners for joint product development in the automotive lighting sector. The research delivered a tailored list of carefully selected potential customers and partners in Germany, enabling our client to quickly get access to the local market.

For our client, an investor planning to acquire automotive suppliers in Germany, we conducted an individual target research in the field of fibre reinforced thermoplastics. Based on strictly defined target criteria, our team was able to deliver more than 30 potential target companies to the investor. Fibre reinforced thermoplastics are mainly used in automotive and aviation applications. Industry participants expect above average growth rates for this material group as it combines low weight,  high stability and attractive production costs.

For a supplier of high performance vehicles and car accessories our team performed a market analysis on the global market for automotive accessories (interior and exterior). The research was the basis for the planned extension of the customers’s automotive accessory business.

For our customer, a leading supplier of polymer solutions to the automotive and commercial vehicle industry, our team conducted a tailored market research in the agricultural vehicle market. The market report delivered in-depth information about market size, segments, competitive situation, future trends and customer requirements and trends (e.g. electrification of main and auxiliary drives) in the European market.

For the financial services supplier of a leading OEM in Germany, we perform regular competitive analysis on car financing, leasing promotion activities, covering private and commercial customer segments. More than 10 competitors are monitored by our analysts to provide up to date insights on competitive activities in the German market.

For an investor interested in acquiring suppliers for automotive vehicle safety systems in Germany, we provided an in-depth analysis of the market situation, leading suppliers and major customer and market trends in the industry.

Our customer, a medium sized supplier of aluminium die casting products for automotive applications, planned to extend its activities in North America, South America and China. Therefore, we performed a tailored market research in selected countries to identify potential M&A targets or cooperation partners in the region.

For an Asian supplier of automotive OEM infotainment products, we analyzed market situation, growth expectations, competitive actions and market trends in the German and European market. Our research was the basis for the extension of the customer’s activities with German and European OEMs and the development of new products and services tailored to European needs.

 

 

 

 

Automotive market research Germany – Get in touch with us

Beratung und Kontakt

_

Please get in touch with MEYER INDUSTRY RESEARCH to discuss your automotive market research Germany project. We will provide you with short-term feedback on your request based on our extensive experience in the field of automotive market research in Germany:

_

_

 

_

_

MEYER INDUSTRY RESEARCH

Kaflerstraße 4

D-81241 Munich (Germany)

Managing Owner: Matthias Meyer

Tel: +49 (0)89 820 8177 69

E-Mail: info@meyer-industryresearch.de